Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Starbucks is the latest brand to shelve the global chief marketer role. Instead, it has unveiled a ..
Tag : Business of Marketing
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade. The survey, which gleans responses ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. LISBON, Portugal –– On Web Summit’s PandaConf ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. After a tough 2023 for Bud ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. According to the latest Gartner CFO ..
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity ..
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn—which was acquired by Microsoft for $26.2 billion in 2016—with its latest AI offering to marketers: Accelerate. In a bid to assist B2B marketers in achieving more ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. In the last 18 months, the New York-headquartered company behind household names like Pepsi, Gatorade and Frito-Lay has increased its global first-party data records by 50% by accruing people’s email addresses in exchange for reward programs, ..
Brandweek will feature live discussions with marketing pros at Dakota Media, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive according to the World Federation ..
Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass. The U.K. economy contracted at the end of 2022 to the tune of 0.3%, with economists predicting an inevitable recession in the coming months. Despite this downturn, the ..