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Former NBA CMO Kate Jhaveri Joins TikTok as Global Head of Marketing

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Former National Basketball Association chief marketing officer Kate Jhaveri joined TikTok as global head of marketing.

Jhaveri will report to chief operating officer Vanessa Pappas and oversee consumer and brand marketing, as well as marketing to content creators, working closely with global head of business marketing Sofia Hernandez.

She left the NBA after three years in August, having overseen its marketing during the pause and resumption of play due to the pandemic.

Prior to the NBA, Jhaveri was CMO at Twitch, and she also held marketing roles at Twitter, Facebook and Microsoft.

Her new role at TikTok had been vacant since the departure of Nick Tran in January.

Jhaveri said in a LinkedIn post, “Throughout my career, I have been fascinated by communities. What brings people together; how communities evolve and grow; and all of the stories and amazing people within a community. There is no more creative, educational, engaging and culture-defining community than TikTok, and I’m thrilled that I have the opportunity to help shape this brand and tell this community’s amazing stories.”

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https://www.adweek.com/social-marketing/former-nba-cmo-kate-jhaveri-joins-tiktok-as-global-head-of-marketing/




Leslie Berland, Jean-Philippe Maheu Become the Latest Top Brass to Leave Twitter

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

The revolving door at Twitter headquarters continues to spin at a dizzying pace, as chief marketing officer Leslie Berland and vice president of global client solutions Jean-Philippe Maheu reportedly left the company Tuesday.

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https://www.adweek.com/media/leslie-berland-jean-philippe-maheu-become-the-latest-top-brass-to-leave-twitter/




Dunkin’ Elevates Jill McVicar Nelson to Chief Marketing Officer

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

Dunkin’ has promoted from within to fill its top marketing job. Jill McVicar Nelson was most recently vp of Dunkin’s marketing strategy, overseeing brand marketing, promotional strategy and product commercialization. Now, she’s been named the QSR’s new chief marketing officer.

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https://www.adweek.com/brand-marketing/dunkin-elevates-jill-mcvicar-nelson-to-chief-marketing-officer/




Wanji Walcott Joins Pinterest as Chief Legal Officer

Pinterest has a new chief legal officer, as Wanji Walcott will join the company after holding the same title at Discover Financial Services.

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https://www.adweek.com/media/wanji-walcott-joins-pinterest-as-chief-legal-officer/




After Shedding WarnerMedia, DirecTV and Xandr, Here’s How AT&T Will Connect With Customers


Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now.

The arrival of 5G—the fifth generation wireless network—in the top right corner of our smartphones in 2019 was highly anticipated. Blazingly fast speeds would allow whole movies to be downloaded in seconds. Virtual reality would become even more real. And our phones might reliably complete a video call without crashing.

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https://www.adweek.com/brand-marketing/att-next-chapter-industry-leader-5g-kellyn-smith-kelly/




The Modern Chief Creative Officer Must Lead Through Inspiration and Communication

This is the second in a dedicated series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small, and those independent or operated by holding companies. The first piece in the series looks at the changing role of the modern CEO.

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https://www.adweek.com/agencies/the-modern-chief-creative-officer-must-lead-through-inspiration-and-communication/




Audacy’s CMO Began His Career in Advertising With an 18-Month Surf Odyssey


Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Before he became chief marketing officer of radio and podcast network Audacy, Paul Suchman was torn between two worlds: a major in integrated marketing at the University of Southern California and a minor in ocean sciences driven by a fascination with sharks.

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https://www.adweek.com/media/audacy-cmo-advertising-career-surf-odyssey/




This Journalist Put Learning First to Become CMO of Canva

It’s a tale as old as startups: One day you’re going through the motions at work. The next, your company has run out of money and you’re left looking for a new job.

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https://www.adweek.com/creativity/zach-kitschke-journalism-learning-first-cmo-canva/




Pinterest Taps Google’s Bill Ready as CEO; Ben Silbermann to Become Executive Chairman

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Google president of commerce, payments and next billion users Bill Ready now has a much simpler title, CEO of Pinterest, as co-founder and CEO Ben Silbermann will transition into the newly created role of executive chairman.

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https://www.adweek.com/media/pinterest-taps-googles-bill-ready-as-ceo-ben-silbermann-to-become-executive-chairman/




From Pizza to Popeyes: Little Caesars’ Jeff Klein Is Cajun Fast Food Chain’s New CMO

Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Maybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it’s more accurate to call it the Great CMO Shuffle.

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https://www.adweek.com/brand-marketing/from-pizza-to-popeyes-little-caesars-jeff-klein-is-cajun-fast-food-chains-new-cmo/