Tag : Columnist Network

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As the holidays arrive, there are some signs of warming representation: Despite prior setbacks and active discrimination, more festive movies starring LGBTQ+ protagonists and actors are entering the pop culture arena. The narrative arcs are classics … Cynic brings home Optimist Love Interest—but compromises that love for the comfort of Family. Family pressures Cynic to ..

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I remember staring at the 17-foot screen thinking, “It’s so beautiful, so mesmerizing—damn, we might be on to something.” A year earlier, our client, Sherwin-Williams Coil & Extrusion, had tasked us with creating a campaign and platform for the architectural market. Its coatings cover all manner of metal architectural elements, from aluminum cladding around windows ..

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“Purpose-driven” brands? What a crock. For the past five years or so, purpose-driven anything—be it brands, marketing, companies or what have you—has found itself squarely affixed within the zeitgeist of our industry, the talk of today’s most prominent marketing thought leaders. But what is there to debate? Should brands be purpose-driven? Of course they should, ..

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Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. Editor’s note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR’s potential outside the realm ..

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