For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the capability to measure any sales that come from those ads. Expanding their ad business. Walmart has a $2 billion ad business and has been expanding tremendously, ..
Since the start of the pandemic, supply chain issues have caused panic among retailers. On average, 16% of products are out of stock and cannot be purchased. Industries such as vehicles (57%) and sporting goods (40%) are hit especially hard. There are also large differences in geographic locations, with Latin America experiencing one of the ..
The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales. Ahead of the 2022 holidays, enterprise SEO platform BrightEdge has shared its latest research with Search Engine Land on what retailers, brands and publishers should know. The insights are based ..
Google has updated its Merchant Center policy to no longer automatically remove shopping listings that are missing the return and refund policy and also that have insufficient contact information, the company posted. This specific policy change is only for free listings, not for paid listings. What is new. Previously, Google would automatically disapprove Google Merchant ..
Over the next couple of years, how search engines index content will likely change. I’ve covered this viewpoint in Why 100% indexing isn’t possible, and why that’s OK. Still, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold. ..
What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: Product titles. Descriptions. Bullet points. Images. Keywords. Vital product information. Additional manufacturer’s information. Reviews. And everything else on the page. It ..
Google has updated its Merchant Center policy to no longer automatically disapproved free listings for products that have login required and/or restricted purchase access. Google said it now will list these products as active but with the caveat that they may “have limited visibility on Google.” What changed. Google said previously, Google Merchant Center accounts ..
Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. The details. For most advertisers, the updates will finish in September. Google will send a notification about 2-3 weeks before the updates take effect and provide a specific date when your campaigns will be converted. But some Smart Shopping campaigns ..
Starting next week YouTube viewers will see a new shopping destination in the explore tab. The tab will feature shoppable relevant content from the creators in the US, Brazil, and India. YouTube Studio’s Shopping. YouTube has also introduced new tools within YouTube Studio’s Shopping tab so creators can manage how their products are tagged and ..
Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. The announcement. Here’s what Google posted: “You can now use auto-tagging to ..