Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. This week saw the end of multiple prestige shows, with millions speculating about how they would end. Would their conspiracy theories be fulfilled? Would their hopes ..
Tag : Connected TV
While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed information about what shows their clients’ ads are running on. Advertiser dollars are following audiences who are watching more content on streaming television, but ..
Headed to Cannes? RSVP to join Adweek Abroad in Cannes and explore the business case for creativity with leaders from legendary brands. Find out more.. Returning for its fourth year, Adweek’s Convergent TV Summit was held last month from March 21-22. In the fast-paced and ever-changing TV industry, it’s important to find the best way ..
Today, Roku is the biggest player in connected TV. This week, the company reported it added 1.6 million active accounts in the first quarter of the year, reaching a total of 71.6 million active accounts. Streaming hours also jumped to 25.1 billion, a 4.2 billion year-over-year increase. Overall, Roku’s data shows that 50% of all ..
The ad tech world can be a “grizzly” place, so Ryan Reynold’s MNTN is trying to make it more serene. On Wednesday, MNTN released three new 30-second spots ahead of the 2023 upfront. The ads have a meditative and comedic undertone, promoting MNTN as the “hardest working software in television.” Reynolds provides the voiceover work, ..
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that it’s enabling Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within EyeQ, the company’s video advertising platform. Between the lines UID2, which was developed by The ..
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals. Coca-Cola, Henkel and Scott’s have all signed on as sponsors for three original shows: Emeril Tailgates, Children Ruin Everything and Martha’s Garden. “It’s been interesting to see, especially ..
A storm erupted on social media when beloved Canadian news anchor Lisa LaFlamme was allegedly ousted from her job. LaFlamme had worked for the network for more than 35 years, winning awards for reporting from conflict and disaster zones. Recommended articles https://www.adweek.com/brand-marketing/dove-keepthegrey-campaign-is-a-brilliant-example-of-how-t..
Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free. Samsung is living life in the fast lane, as it’s a new era for the company’s free ad-supported TV (FAST) platform, Samsung TV Plus. Enjoying your content? You Have 1 Free Article ..
Karma’s World is officially making its mark, and Chris “Ludacris” Bridges couldn’t be happier. That’s because it took the award-winning rapper, actor, producer and now children’s book author over a decade to bring the animated children’s program to audiences. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/creativity/how-the-karmas-world-doll-launch-became-a-meeting-ground-for-brands-an..