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Roku Tops 65 Million Active Accounts, but Advertising Revenue Lags

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Despite adding 2.3 million active accounts in the third quarter, Roku is still experiencing a slowdown in TV advertising spend, a trend that’s plagued the larger industry landscape.

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https://www.adweek.com/convergent-tv/roku-tops-65-million-active-accounts-but-advertising-revenue-struggles/




Tastemade Launches Home Streaming Channel

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Food and travel video network Tastemade launched its latest channel Thursday, Tastemade Home, available on Amazon Freevee, Sling TV and Tubi.

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https://www.adweek.com/media/tastemade-launches-home-streaming-channel/




The Most Mind-Blowing Brand Activations at New York Comic Con 2022

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Enthusiasts from every media, TV, film and comic fandom imaginable assembled this past weekend for New York Comic Con (NYCC), which, after two years of Covid-19 restrictions, surged back to life in full force at the Javits Center. 

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https://www.adweek.com/convergent-tv/best-mind-blowing-brand-activations-new-york-comic-con-2022/




Kevin Hart Talks Taking Risks, Embracing the New and Always Doing More

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Superstar actor, comedian and entrepreneur Kevin Hart is building an empire that will outlive his fame. Through his multi-platform media company and many brand endeavors, Hart’s entrepreneurial mindset keeps him empowered to break barriers in the business world. Hart joined Adweek’s Jason Lynch during Brandweek to share the secrets to his success and why he embraces the mindset of ‘more is more.’

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https://www.adweek.com/brand-marketing/kevin-hart-talks-taking-risks-embracing-the-new-and-always-doing-more/




Dove #KeepTheGrey Campaign Is a Brilliant Example of How to Show Up

A storm erupted on social media when beloved Canadian news anchor Lisa LaFlamme was allegedly ousted from her job. LaFlamme had worked for the network for more than 35 years, winning awards for reporting from conflict and disaster zones.

https://www.adweek.com/brand-marketing/dove-keepthegrey-campaign-is-a-brilliant-example-of-how-to-show-up/




Samsung TV Plus Platform Doubles Down on FAST in Rebrand

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Samsung is living life in the fast lane, as it’s a new era for the company’s free ad-supported TV (FAST) platform, Samsung TV Plus.

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https://www.adweek.com/convergent-tv/samsung-tv-plus-platform-doubles-down-on-fast-in-rebrand/




How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma’s World is officially making its mark, and Chris “Ludacris” Bridges couldn’t be happier. That’s because it took the award-winning rapper, actor, producer and now children’s book author over a decade to bring the animated children’s program to audiences.

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https://www.adweek.com/creativity/how-the-karmas-world-doll-launch-became-a-meeting-ground-for-brands-and-culture/




Best Buy and Roku Partner for Season-Long Brand Integration in Idea House

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Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel’s new original series Idea House: Mountain Modern.

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https://www.adweek.com/convergent-tv/best-buy-and-roku-partner-for-season-long-brand-integration-in-idea-house/




Comscore and Yahoo’s CTV Partnership Makes Streaming Ad Campaigns Brand Safe

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns.

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https://www.adweek.com/convergent-tv/comscore-yahoos-ctv-partnership/




The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here?

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With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly closed ecosystems will be opening the door to advertising for the first time, and with that comes new opportunities and new challenges for brands.

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https://www.adweek.com/convergent-tv/the-streaming-ecosystem-is-changing-everything-where-do-we-go-from-here/