Social Media Week returns May 16–18. Join as leading brands and agencies share strategies for marketing within the creator economy. Register now to get an early bird discount. As brands experiment with recent advances in generative machine learning, one of the nation’s biggest cable companies is offering small and medium-sized businesses the means to generate ..
Tag : Connected TV
Social Media Week returns May 16–18. Join as leading brands and agencies share strategies for marketing within the creator economy. Register now to get an early bird discount. Did you know that 70% of connected TV viewers in the U.S. prefer ad-supported models? If you had asked that in 2020, that number would’ve been close ..
Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%. In a year of major growth, Roku is getting its priorities in order. During an earnings call on Wednesday, the company highlighted several key achievements, including finishing the fourth ..
Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%. Fox Sports will broadcast the Super Bowl this year for the first time since 2020, but audiences won’t need cable to catch all the action. The company will air ..
Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%. NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused ..
Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6. Havas Media Group is teaming up with Comcast’s FreeWheel to help U.S. advertisers scale premium CTV campaigns. Top line The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that ..
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that it’s enabling Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within EyeQ, the company’s video advertising platform. Between the lines UID2, which was developed by The ..
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals. Coca-Cola, Henkel and Scott’s have all signed on as sponsors for three original shows: Emeril Tailgates, Children Ruin Everything and Martha’s Garden. “It’s been interesting to see, especially ..
Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of the content. At Adweek’s NexTech 2022 summit, Isabel Rafferty, CEO at Canela Media; Alex Stone, svp of advanced video ..
Sexual health care company Wisp has, for years, relied on digital channels like paid search, social and affiliate marketing to get the word out about its telemedicine services, which expedite access to sexual and reproductive health care. By last June, Wisp was ready to diversify its media mix, especially as the Supreme Court was slated ..