30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers to your brand at stage of the buyer journey Here’s how to create video content that caters to each stage specifically The process of acquiring ..
Tag : consumer engagement
Consumer insights are transforming existing business models and ecosystems. Here’s why leaders should apply consumer insights analytics to personalize products and services and ultimately make faster and fact-based decisions. May 22, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is ..
30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than native apps, which require ongoing updates, review management, and shared profits with app stores Nick Chasinov, Founder and CEO of Teknicks, outlines a few of ..
30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday season by backing into link acquisition needs for target SERPs. Holiday-related URLs on your site are not temporary. They should be evergreen components of your ..