30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place ..
Tag : customer journey map (CJM)
30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy. Customer journey mapping starts with identifying your user personas. This way, you’ll know exactly which customer segment ..