New Year, new hopes and new hurdles. Join Adweek for Outlook 2024, January 23, as we gather experts to dissect the (near) future and focus in on the key issues that will matter most in 2024. Save 50% with early-bird rates—register now. Americans’ disposable income is estimated to reach $22.8 trillion by 2026, up 23% ..
Soccer has been growing in popularity in the U.S.—thanks, in part, to a dominant women’s national team. But as any good marketer knows, a celebrity can change the game. On July 15, Inter Miami CF announced the signing of 36-year-old global phenomenon Lionel Messi to a contract that runs until the end of the 2025 ..
Navigate the retail media ecosystem with experts at Adweek’s Retail Media Summit, Mall of America in MN, Nov. 2. Register now. ‘Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the six ..
Brandweek will feature live discussions with marketing pros at Dakota Media, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions—Bud Light put ..
Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now. The global beauty industry is worth $511 billion. Yet even with the threat of climate change looming over everyone, sustainability issues still account for less than 6% of online ..
Advertisers, like consumers, are operating in what Advertiser Perceptions’ Stuart Schneiderman describes as a “very mixed economy.” WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in https://www.adweek.com/brand-marketing/infographic-advertising-in-very-mixe..
More than 50 million people consider themselves creators. That’s a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story ..
Two years after the biggest health crisis in a century began, more people are taking the mantra of “You are what you eat” to heart. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in https://www.adweek.com/commerce/infographic-our-food-choices-have-changed-2-years-into-the..
Multitasking is not limited to work—even when watching television, chances are good your attention is split between the plot and a second screen. So where should marketers try to meet these viewers, and during what kind of content? Recommended articles https://www.adweek.com/brand-marketing/infographic-what-is-everyone-doing-on-their-secon..
In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity. Recommended articles https://www.adweek.com/brand-marketing/infographic-what-millennials-and-gen-z-want-from-comp..