Editor’s note: In this article, Adweek deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. Recommended articles https://www.adweek.com/brand-marketing/how-the-latine-community-is-sharing-their-story-via-mus..
Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. Like many kids, Miami-based Luciano “Chany” D’Amelio juggled a number of interests including art, music and movies. But unlike many kids who would later ..
This year, Roberto Max Salas transported 30,000 guests to Coachella. Salas, co-founder and CEO of creative agency Young Hero, knows the average person can’t afford a ticket, so instead he brought the music and art festival experience to the metaverse. The activation, which was created in partnership with media shop UEG, promoted client Absolut Vodka ..
Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now. Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history she had made 46 years earlier. In August 1974, ..
Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free. In June, at a packed theater in the Palais des Festivals et des Congrès—the epicenter of the Cannes Lions International Festival of Creativity—producer, writer, actress and entrepreneur Issa Rae sat across from ..
Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. Though relatively new to the advertising industry, Dallas-based Mary Monroy has found a unique merging of her interests as an art director for Lerma. ..
For LA-based vp and group creative director at Motive, Lixaida Lorenzo, her interest in advertising started young. “When I was little, my family did lots of home movies creating fake TV ads,” she shared with Adweek. “We took it very seriously…like, ridiculously seriously. Almost embarrassingly seriously.” Enjoying your content? You Have 1 Free Article Left. ..
Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. As Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the ..
It took Mario Chamorro 10 months to help develop creative wellness app Oye with reggaeton superstar J Balvin and Patrick Dowd. But it only took him a few minutes of using it to help his mother open up about her mental health. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles ..
Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. When I was pregnant with my first child, I was scared to death of postpartum depression. As a person with Bipolar II disorder, I ..