eCommerce in forte crescita in Italia nel 2023, con un incremento del fatturato del 27,14% nel 2023 a quota 80,5 miliardi di euro. E’ quanto emerge dal report annuale di Casaleggio Associati sull’Ecommerce in Italia, dal titolo “AI-Commerce: le frontiere dell’Ecommerce con l’Intelligenza Artificiale”. Per quanto riguarda il mix dei settori, a registrare la crescita ..
Tag : ecommerce
Opinions expressed by Entrepreneur contributors are their own. We keep hearing that ecommerce is an unstoppable force, but the truth is that it’s hit a wall. Even though online sales keep climbing, growth has been flat lately. It might not be a hiccup, either. I take no pleasure in sharing that news. After all, my ..
Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how. ..
Opinions expressed by Entrepreneur contributors are their own. Generally, there’s a lull in sales during October. Unless your products relate to Halloween, they aren’t flying off the shelf. The tide rises moving into November, with a swell during Black Friday and Cyber Monday. Buying habits focus on Christmas and holiday gift spending, favoring the end ..
La storia della vendita al dettaglio online include una continua evoluzione della modalità di utilizzo da parte dei clienti. Indipendentemente dal fatto che il rivenditore sia un marchio con una storia consolidata e negozi fisici, o un marchio giovane costruito su piattaforme social e mobile, il tipo di business con una semplice user experience è ..
Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on. But ..
Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register. On this episode of Brave Commerce, Simon Miles, vp of global omnichannel commercial strategy at The Coca-Cola Company, joins hosts ..
Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. ..
Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register. On this episode of Brave Commerce, Gabrielle Wesley, chief marketing officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah ..
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning ..