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In this week’s episode of Brave Commerce, Antoine Borde, vp of global ecommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer’s needs top of mind. Recommended articles https://www.adweek.com/commerce/brave-commerce-podcast-qualitative-data-in-..

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Retail media and e-commerce are a growing piece of the global economy, although the categories will grow more incrementally than in previous years now that China’s e-commerce market has matured—and digital advertising growth is dimming amidst the recession. That is, according to GroupM’s This Year Next Year 2022 E-Commerce and Retail Media Forecast. Enjoying your ..

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Retail media platform Walmart Connect added an innovation partner category to its service, solution and technology partners, and Snap Inc. and TikTok are part of its initial group of innovation partners. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/commerce/snap-tiktok-are-among-walmart-connects-new-innovation..

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Cresce fra i consumatori la popolarità di metaverso, NFT e criptovalute nel mercato dell’eCommerce. E’ quanto emerge dal “Global Consumer Report: Current and Future Shopping Trends” l’indagine globale pubblicata oggi da BigCommerce per offrire una visione delle tendenze attuali ed emergenti del mondo e-commerce e delle nuove abitudini d’acquisto dei consumatori. Da quanto emerge, il Metaverso, ..

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Cresce l’eCommerce in Italia. Nel 2022 gli acquisti online sono stimati in aumento del +14%, per attestarsi a 45,9 miliardi di euro contro i 27 miliardi del 2018 (fonte: Osservatorio eCommerce B2C Netcomm – School of Management del Politecnico di Milano). Le stime arrivano da CRiF, piattaforma di marketing intelligence di CRIF, che ha realizzato ..

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Advertising in the beauty category has sometimes been maligned for playing on people’s insecurities. But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws.  Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/creativity/beauty-retailer-rips-up-categorys-rulebook-by-flipping-insecurities-into-..

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Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. On this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks ..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. Whipping up a gourmet breakfast can require a lot of hardware, from KitchenAid mixers to espresso machines. The same is true for taking on a ..

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Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy. Recommended articles https://www.adweek.com/commerce/brave-commerce-podcast-how-to-convert-content-into..

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Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/commerce/what-georgia-pacific-oral-b-little-tikes-and-tcl-doing-rig..

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