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Alibaba Group is introducing new metaverse features to its interactive luxury shopping platform, making the Chinese ecommerce giant the latest retailer to invest further in virtual worlds. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/commerce/alibaba-brings-luxury-shopping-into-the-..

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Today’s companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth. For the modern entrepreneur, this translates into an unprecedented opportunity to be at the cutting edge of the playbooks that enable brands in any kind of situation to evolve and be successful. Enjoying your content? You ..

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As the tsunami of change rears and roars with pandemics, global warming, digitization and crumbling social structures washing over us, we’re looking for new tools to manage our anxiety and become more resilient. The metaverse is emerging as an alternative existence, one which will grow exponentially as real life becomes more difficult due to political ..

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Chipotle’s latest foray into Roblox’s metaverse platform tasks customers with cooking up virtual steak. But the menu item is also a very real new addition to the company’s menu. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/commerce/chipotle-new-menu-item-made-its-debut-in-a-metav..

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As companies continue to flock to the metaverse, Roblox is rolling out a new ad product that will allow brands to place 3D promos within the virtual worlds and games hosted on its platform. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/commerce/roblox-testing-dynamic-billboards-in-the-metaverse-new-ad..

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California is no stranger to wildfires, but it has been predicted by many experts that they will only increase going forward due to the catastrophic consequences of climate change. Affecting everything from local wildlife and public safety to air quality and beyond, this is a major threat not just for the region but for the ..

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Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia. Enjoying your ..

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AT&T tapped hologram technology to bring the history of cellphones to life as part of recent activation at the Dos Equis Pavilion in Dallas during a Latin music festival. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/commerce/att-proto-hologram-activation-history-of-c..

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After success with basketball NFT marketplace NBA Top Shot, Dapper Labs is hoping to strike gold twice. The blockchain-based software development company is expanding its work in the licensed NFT sports market, partnering with the NFL on its own NFT marketplace, NFL All Day. Enjoying your content? You Have 1 Free Article Left. Register to ..

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