Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass. The agency’s transition to AI-powered content production could save up to 93% of its carbon footprint compared to that of traditional production, according to the agency. ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. On Friday, President Biden brought seven AI companies, including Microsoft, OpenAI, Google and Meta, to the White House for a ..
Master evolving third-party data. Our guide with Datonics debunks misconceptions, offers insights for data selection and respects privacy. Download now. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag on its ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence internally and with clients, a ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. This groundbreaking legislation could serve ..
Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now. It was on Nov. 30, 2022 that the prototype of ChatGPT went live. Within weeks, hype was spreading around the world about the detailed responses the bot produced, ..
The head of marketing for beer brand Beck’s has promised to continue to use generative artificial intelligence in future projects following the success of its first attempt, which led to the development of a special edition beer. It took less than half an hour for the AI-developed Beck’s Autonomous to be snapped up after its ..
Join iconic brands and world-class marketing leaders at Brandweek to unlock powerful insights and impact-driven strategies. Attend in Miami or virtually, Sept. 11–14. Save 50% with early-bird passes. Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art ..
Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more. As augmented reality, metaverse activations and gaming formats of all kinds continue to grow as media channels, marketers are looking for high return-on-investment ways to advertise within the sector. But ..