SEO is a standard within a number of marketing strategies through a myriad of industries, but has someone found themselves outside of the gaming and esports industries? There is a non-factor within new marketing verticals such as influencer marketing despite its immense potential to impact. During the latest edition of the Gamactica Podcast, I got ..
Enlarge / Ladies and gentlemen, let’s get ready to modelllllllll! reader comments 56 with 52 posters participating Share this story If you watched ESPN2 during its stint last weekend as “ESPN8: The Ocho,” you may have seen some odd, meme-friendly competitions, including corgi racing, precision paper airplane tossing, and slippery stair climbing. Or you might have ..
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter’s Premier League soccer coverage in the U.K. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/brand-marketing/ea-sports-inks-sky-premier-league-sponsorship-as-it-readies-post-fifa-..
Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save. Activision Blizzard’s Overwatch League (OWL) is back for fifth season, and in ..
Performance, innovazione, eccellenza: Fibra di Aruba, la nuova product line di Aruba.it, diventa Official Sponsor del team esport Morning Stars. La nuova Fibra di Aruba garantisce una connessione ad alte prestazioni grazie all’utilizzo di una rete interamente in Fibra Ottica, che la rende ideale non solo per film e servizi streaming, ma anche per professionisti alla ricerca delle massime performance e ..
Activision Blizzard has once again teamed with skating legend Tony Hawk to release its special scratch-to-win skateboards which offer prizes hidden beneath the paintwork. Recommended articles https://www.adweek.com/brand-marketing/scratch-up-these-skateboards-and-win-sick-prizes-in-the-newest-tony-..
Texas-based Complexity Gaming just inked a one-year renewal and expansion of its partnership with Miller Lite as brands continue to grow their relationships with esports companies and teams. Recommended articles https://www.adweek.com/brand-marketing/miller-lite-complexity-gaming-expand-partnership-merchandise-divers..
Since Russia’s invasion of Ukraine on Feb. 24, many gaming and esports brands have taken a public stance, whether through condemnations or donations. Events have been postponed and partnerships with Russian and Belarusian companies broken off. Recommended articles https://www.adweek.com/brand-marketing/esports-brands-reevaluate-relationships-with-russian..
Where can sports brands find new global audiences and revenue growth beyond their core fans? To quote EA Sports’ long-running tagline: “It’s in the game.” Recommended articles https://www.adweek.com/brand-marketing/how-sports-brands-are-building-virtual-connections-for-real-wor..
Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods and Thierry Henry together to pitch Gillette razors. But one big name explains his switch from traditional sports superstars to esports personalities: Duke Nukem. Recommended articles https://www.adweek.com/creativity/this-esports-agent-credits-video-games-not-coaching-for-h..