Meta sta valutando di far pagare agli europei Facebook e Instagram, e pensa ad un abbonamento di almeno 10 euro al mese se non vogliono che vengano mostrati annunci pubblicitari personalizzati.

Le fonti citate dal Wall Street Journal hanno confermato un piano che Meta ha comunicato alle autorità europee di regolamentazione della privacy, inclusa appunto una tariffa mensile di 13 euro per accedere a Facebook o Instagram senza pubblicità mirate sui dispositivi mobili.

Leggi anche: Meta valuta abbonamento da almeno 10 euro nella Ue per Facebook e Instagram senza pubblicità

Il consenso è re

Il modello pubblicitario di Meta ha dovuto affrontare forti ostacoli nell’Unione europea. Fondamentalmente, a luglio la Corte di giustizia dell’Unione europea ha stabilito che l’azienda Big Tech non dovrebbe raccogliere dati sull’attività online dei suoi utenti per microtargetizzarli con annunci basati sul “legittimo interesse” dell’azienda e senza il loro esplicito consenso.

La sentenza ha fornito un forte sostegno alle autorità di regolamentazione della privacy, guidate dal supervisore principale di Meta, la Commissione irlandese per la protezione dei dati, che a gennaio ha ordinato a Meta di trovare una nuova base giuridica ai sensi del regolamento generale sulla protezione dei dati (GDPR). Infine, ha fornito indicazioni alla Commissione, che all’inizio del 2024 applicherà i requisiti affinché le aziende Big Tech come Meta ottengano il consenso per annunci mirati.

Ma la sentenza menziona anche che Meta potrebbe offrire agli utenti “se necessario dietro un compenso adeguato” un’alternativa per accedere alle sue piattaforme senza raccogliere i loro dati per la pubblicità.

“La CGUE ha affermato che l’alternativa alla pubblicità deve essere “necessaria” e la tariffa deve essere “adeguata”. Non credo che [160 euro] all’anno fosse quello che avevano in mente”, ha detto l’attivista per la privacy Max Schrems in un comunicato stampa.

Non è tuttavia chiaro se il piano soddisferà gli organi di vigilanza irlandesi e di altri paesi, nonché la Commissione. Le autorità per la protezione dei dati hanno già ampiamente concordato di consentire agli editori di richiedere agli utenti di pagare abbonamenti o di accettare di fornire i propri dati affinché gli annunci pubblicitari possano vedere i loro contenuti.

Parallelamente, il garante norvegese dei dati ha chiesto alla rete paneuropea di agenzie di dati, il Comitato europeo per la protezione dei dati (EDPB) di emettere un divieto a livello europeo sugli utenti di Meta tracking per mostrare i loro annunci personalizzati. Si attende una decisione nelle prossime settimane.

https://www.key4biz.it/pagare-per-facebook/461683/

Meta sta valutando la possibilità di introdurre nella Ue nei prossimi mesi una versione a pagamento per l’accesso a Facebook e Instagram senza pubblicità. Sul tavolo un abbonamento da circa 10 euro al giorno per la versione desktop ad free alle due piattaforme. Lo scrive il Wall Street Journal.   

Resta gratis se accetti la pubblictà

In alternativa al pagamento mensile gli utenti Ue potrebbero dover accettare pubblicità personalizzate per le versioni gratuite, secondo il quotidiano finanziario, e di circa 6 euro per ogni conto aggiuntivo collegato.

Sui dispositivi mobili il canone lieviterebbe a circa 13 euro perché Meta includerebbe le commissioni da pagare agli app store di Apple e Google.

La società di Marc Zuckerberg è stata multata di 390 milioni di euro all’inizio di quest’anno dal commissario irlandese per la privacy per aver violato gli obblighi di trasparenza e aver adottato una base giuridica non corretta nel trattamento dei dati personali degli utenti ai fini pubblicitari.

I correttivi nella Ue

Meta successivamente ha detto che intende chiedere il consenso degli utenti nell’UE prima di consentire alle aziende di indirizzare la pubblicità al fine di affrontare una serie di requisiti normativi in evoluzione nella regione.

Un portavoce di Meta ha detto al Journal che la società crede in “servizi gratuiti supportati da annunci personalizzati” ma sta esplorando “opzioni per garantire il rispetto dei requisiti normativi in evoluzione”.

https://www.key4biz.it/meta-valuta-abbonamento-da-almeno-10-euro-nella-ue-per-facebook-e-instagram-senza-pubblicita/461517/

On Friday, the Supreme Court agreed to decide if two laws crafted by Republicans in Florida and Texas run afoul of the First Amendment because the laws force platforms to explain all their content moderation decisions to users.

Both laws, passed in 2021 after several major platforms banned Donald Trump, seemingly were a way for Republicans to fight back and prevent supposedly liberal-leaning platforms from allegedly censoring conservative viewpoints.

The laws are designed to stop the most popular platforms from inconsistently censoring content by requiring platforms to provide detailed explanations to users whenever their posts are removed or their accounts are banned or “shadowbanned” (deprioritized or restricted from feeds by platforms’ algorithms). The Texas law also requires platforms to provide clear paths to timely appeal censored content, and both laws require platforms to publicly disclose standards for when and why they censor users.

NetChoice—a trade group representing companies operating major platforms, including X and Facebook—sued to block the laws, citing First Amendment concerns. According to NetChoice, states are attempting to censor platforms by passing these laws, potentially preventing platforms from making editorial decisions on content that they’re entitled to make.

In a statement provided to Ars, NetChoice litigation director Chris Marchese said that the trade group’s lawsuits were “landmark cases” giving SCOTUS the opportunity to clarify platforms’ “well-established First Amendment right to host, curate, and share content as they see fit.” NetChoice has argued that rather than restricting censorship, Florida and Texas have passed “unconstitutional laws empowering the government to choose what speech appears online.”

“The Internet is a vital platform for free expression, and it must remain free from government censorship,” Marchese said. “We are confident the Court will agree.”

One of NetChoice’s lawsuits resulted in a preliminary injunction blocking parts of Florida’s law—with one court agreeing that the Florida law likely violated the First Amendment. But a divided court in Texas reversed a preliminary injunction that NetChoice initially won blocking Texas’ law—departing from the court’s logic in the Florida case and finding that NetChoice would not likely succeed in constitutional challenges to the very similar Texas law.

The Supreme Court’s ruling is expected to settle the matter and will likely come next year, NBC News projected.

Trump urged SCOTUS review of “unfair” platforms

Much has changed on social media since 2021. Donald Trump’s account was reinstated on major platforms, including X (formerly Twitter) and Facebook, before next year’s presidential election. And Facebook and X relaxed policies preventing political ads, potentially enabling more divisive political content on the platforms to target more users than ever.

But that doesn’t mean that conservatives, including Trump, have stopped claiming that platforms are censoring right-leaning viewpoints. In a brief urging SCOTUS to review the social media laws in Texas and Florida, Trump claimed that the laws were necessary because “platforms often shroud decisions to exclude certain users and viewpoints in secrecy, giving no meaningful explanation as to why certain users are excluded while others posting equivalent content are tolerated.”

https://arstechnica.com/?p=1972299

On Wednesday, Meta announced its consumer-friendly entry into the crowded AI chatbot landscape, The Verge reports. During a presentation at Meta Connect 2023, the company said it is launching its own “Meta AI” chat assistant and a selection of AI characters across its messaging platforms, including WhatsApp, Instagram, and Messenger.

Meta’s new AI assistant will likely feel familiar to anyone who has used chatbots like ChatGPT or Claude. It is designed as a general-purpose chatbot that Meta says can help with planning trips, answering questions, and generating images from text prompts. The assistant will also integrate real-time results from Microsoft’s Bing search engine, giving it access to current information—similar to Bing Chat, ChatGPT’s browsing plugin, and Google Bard.

During demos, The Verge says that Meta’s AI was able to quickly generate high-resolution images from short text descriptions using an “/imagine” prompt, and the feature will be free to use. While Meta did not disclose full details of the new AI assistant’s training, the company said it’s a custom model that is partially based on the company’s LLaMA 2 language model, released in July.

In addition to the general assistant, Meta is rolling out 28 AI-powered characters across its messaging platforms, including many played by celebrities, such as Tom Brady (who plays “Bru,” a sports fanatic), Kendall Jenner (who plays “Billie,” the “big sis”), and Snoop Dogg (who is a “dungeon master” with gaming advice).

According to TechCrunch, the celebrity images are not purely videos but can be manipulated generatively to function as novel animations. Yet they reportedly also do not speak, so they’re more like representative avatars of the text-based AI bot personalities. Meta says the celebrity AIs went into limited beta on Wednesday, but we have not seen on-the-ground (or on-the-phone, as it were) reports of them in action yet.

To ensure that these celebrity AI characters don’t go into Tay territory and spout embarrassing or harmful phrases, the company says it spent 6,000 hours in red teaming exercises to identify and address potential problematic uses of its assistants. This process included generating thousands of internal conversations to refine the assistant’s behavior and responses.

For now, Meta’s new assistant has not trained on public user data from Instagram or Facebook. However, The Verge hinted that this could change as the company aims to enhance its chatbot’s usefulness through “social integrations,” according to Ahmad Al-Dahle, Meta’s VP of generative AI.

Meta executives view the company’s massive user reach as a key advantage, with billions of daily users across WhatsApp, Instagram, and Messenger. While OpenAI arguably pioneered the generative AI chatbot space, it’s possible that Meta’s scale will allow its assistant to reach more consumers for their first chatbot experience—while increasing lucrative user engagement in its apps.

https://arstechnica.com/?p=1971859

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

https://searchengineland.com/facebook-legal-action-ad-algorithm-discriminates-432479

Yelp has started publicly naming and shaming businesses that pay for reviews. The review site’s new index documents businesses offering everything from a crisp $100 bill for leaving the best review to a $400 Home Depot gift card for a five-star review. It also lists every business whose reviews have ever been suspected of suspicious activity, like spamming the site with multiple reviews from a single IP address.

Engadget dubbed Yelp’s new index a “wall of shame,” suggesting that the information may be used by federal agencies who have spent the past few years cracking down on paid fake reviews. This year, the Federal Trade Commission proposed a ban on “the use of deceptive reviews and testimonials,” with penalties up to $50,000 for businesses “caught buying, selling or manipulating online reviews,” Engadget reported.

Yelp wants to see the Federal Trade Commission enact the ban, Yelp’s head of user operations, Noorie Malik, told Engadget. The FTC noted that Yelp reported 950 suspicious posts, users, or groups facilitating fake reviews in 2021 alone.

Of course, the fake review problem goes beyond Yelp. The FTC reported that earlier this year, academic researchers infiltrated “incentivized review services geared toward Amazon” that solicited five-star reviews for more than 240,000 products. On Facebook, 250 groups were discovered brokering paid reviews of Amazon products—some with more than 500,000 members. The FTC noted that while Amazon claims to delist products soliciting incentivized reviews, only 25 of 1,600 products tracked by researchers were removed within a six-week period.

Amazon declined to comment. Yelp did not immediately respond to Ars’ request to comment.

Malik told Engadget that Yelp also hopes that users will visit the index to make “educated decisions” when choosing which businesses to support. Malik noted that people may not care about juice bars offering 15 percent off drinks for a five-star review, but they might be more hesitant to hire a construction company to do home repairs if they know they paid for all those five-star reviews that lure trusting customers to check out the business.

Though the list has only just begun indexing Yelp’s bad actors, Yelp plans to keep growing the index into a robust resource.

“We’d love to get to a place where this new index develops into a regular resource for others, whether it’s FTC, consumers, regulators, or other sites,” Malik told Engadget.

Amazon assists in arrest of fake review brokers

The consequences of paying for fake reviews could go beyond getting listed on Yelp’s “wall of shame,” though. Just last week, Amazon announced that two China-based review brokers were sentenced to 2.5 years after facilitating fake reviews in Amazon’s store between March 2021 and March 2022. It was only the second time that Amazon had ever helped law enforcement arrest review brokers, the company said.

“Two individual fake review brokers were found guilty of illegal business operations intended to deceive Amazon customers and harm Amazon selling partners through the facilitation of fake reviews,” Amazon’s blog said. “These verdicts are the result of local law enforcement’s investigation and a criminal referral supported by Amazon.”

Unlike many of the businesses that Yelp has indexed—which seem to mostly commission positive reviews—the review brokers working on Amazon would accept payment both to “boost a bad actor’s product ranking” or to leave “fake negative reviews to lower the ranking of a competitor’s product.”

Malik told Engadget that Yelp hopes that other platforms will start holding businesses that pay for reviews accountable. Engadget noted that Yelp had “previously worked with the FTC to notify them when it discovers fake reviews and the sometimes complex operations behind them.” Similarly, Amazon vowed to continue working with law enforcement to crack down on paid fake reviews.

“Amazon is pleased to see that these fraudsters are being held accountable for their actions,” David Montague, Amazon’s vice president of Selling Partner Risk, said in the blog. “The verdicts are a testament to the partnership of local officials in bringing down those who attempt to deceive our customers and harm our selling partners. We look forward to continuing to partner with law enforcement toward the mutual goal of bringing fake review brokers to justice.”

https://arstechnica.com/?p=1970279

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

https://searchengineland.com/meta-verified-brands-instagram-facebook-432206

Britain’s interior minister on Wednesday warned tech giant Meta that rolling out end-to-end encryption on its platforms must “not to come at a cost to our children’s safety”.

Suella Braverman and security minister Tom Tugendhat have called on the company, which owns Facebook, Instagram and WhatsApp, to “work with us” and ensure police can access data.

“The use of strong encryption for online users remains a vital part of our digital world and I support it, so does the government, but it cannot come at a cost to our children’s safety,” she said.

“Meta has failed to provide assurances that they will keep their platforms safe from sickening abusers,” she added.

The minister demanded that Meta develop robust safeguards as part of their plans for end-to-end encryption.

Messaging app WhatsApp already offers the service, which allows only the sender and recipient of a message to access its contents.

Meta is now planning to extend the feature to both Facebook Messenger and
Instagram Direct.

The National Crime Agency’s (NCA) director of general threats, James Babbage, warned the plans could “massively reduce our collective ability” to protect children.

“We are not asking for new or additional law enforcement access, we simply ask that Meta retains the ability to keep working with us to identify and help prevent abuse,” he said.

Meta said in a statement that “the overwhelming majority of Brits already rely on apps that use encryption to keep them safe from hackers, fraudsters and criminals.

“We don’t think people want us reading their private messages so have spent the last five years developing robust safety measures to prevent, detect and combat abuse while maintaining online security.”

The US firm said it was publishing updated safeguarding measures, including restricting people aged over 19 from messaging teenagers who don’t follow them and using technology to “identify and take action against malicious behavior”.

Related: Apple Adding End-to-End Encryption to iCloud Backup

Related: Zoom Introduces End-to-End Encrypted Phone Calls

https://www.securityweek.com/uk-minister-warns-meta-over-end-to-end-encryption/

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

https://searchengineland.com/meta-remove-ads-facebook-instagram-paid-for-subscription-431564

Grossi cambiamenti in vista per Meta nell’Unione Europea: in arrivo versioni a pagamento e senza pubblicità per Facebook e Instagram. Lo scrive il New York Times, secondo cui all’origine di questo cambiamento strategico ci sono le regole più stringenti e i cambiamenti tecnologici nei rapporti governativi fra l’Europa e gli Stati Uniti.

Gli utenti Ue che opteranno per questi abbonamenti di fascia alta beneficeranno di una esperienza più fluida sulle due piattaforme social.

Alternativa a pagamento in Ue

Questa iniziativa offre agli utenti delle alternative ai servizi di Meta finanziati con la pubblicità, che si basano sull’analisi dei dati per annunci pubblicitari mirati.

Meta ha deciso di prendere questo provvedimento in risposta alle preoccupazioni delle autorità europee sulla regolamentazione della privacy.

Accanto alle nuove versioni a pagamento, Meta continuerà a proporre nella Ue  delle versioni gratuite di Facebook e Instagram comprensive di pubblicità.

Non si sa ancora la data di rilascio di queste nuove versioni dei social di Meta.

Cambio di rotta

Certo il passaggio a versioni a pagamento delle sue piattaforme è un cambiamento sostanziale per Meta, che negli anni ha sempre basato il suo business sulla gratuità dei servizi finanziati dalla pubblicità. Il cambio di registro è legato all’inasprimento delle norme privacy della Ue.

Diversi fattori spiegano questa maggiore regolamentazione per le imprese digitali. A luglio, la Corte Suprema dell’Ue ha vietato a Meta di utilizzare i dati dei suoi utenti provenienti da diverse piattaforme senza il loro esplicito consenso. Inoltre, a gennaio le autorità di regolamentazione irlandesi hanno multato Meta per una pesante somma di 390 milioni di euro per aver costretto gli utenti ad accettare annunci personalizzati per poter utilizzare Facebook.

Questo sviluppo deriva in gran parte dal Regolamento generale sulla protezione dei dati (GDPR) adottato nel 2018 in Europa, volto a proteggere i dati online e a dare alle persone un maggiore controllo sul loro utilizzo.

Digital Services Act

Nel settore tecnologico dell’Ue questi segnali di cambiamento sono già visibili. Gli utenti di alcune app come TikTok e Instagram possono ora rinunciare all’uso dei propri dati per scopi personalizzati in base alla nuova norma denominata Digital Services Act. Inoltre, Snapchat e Meta hanno smesso di utilizzare annunci speciali per i ragazzi tra i 13 e i 17 anni in Europa.

Le principali piattaforme web dovranno anche cambiare il modo in cui operano per favorire la concorrenza ai sensi del Digital Markets Act. Ad esempio, Apple consentirà agli utenti dell’UE di scaricare alternative all’App Store per i loro iPhone e iPad.

Ciò evidenzia il fatto che le società web rispettano le regole e si conformano alle leggi tecnologiche dell’UE.

Le autorità dell’UE stanno esercitando forti pressioni su Meta, la società madre di Messenger. A maggio, l’UE ha inflitto a Meta una multa di 1,2 miliardi di euro per aver trasferito dati personali di residenti europei a server statunitensi per migliorare la tecnologia pubblicitaria, una decisione che è ancora oggetto di controversie legali.

Inoltre, Meta è stata sanzionata per violazioni del GDPR, inclusa una multa di 265 milioni di euro per una violazione dei dati nel 2021. Le autorità di regolamentazione irlandesi hanno multato Meta di ulteriori 225 milioni di euro per violazioni correlate a WhatsApp, nonché una multa di 17 milioni di euro per un’altra violazione dei dati.

https://www.key4biz.it/meta-si-adegua-alla-privacy-ue-in-vista-versioni-a-pagamento-per-facebook-e-instagram/457944/