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Players of Nintendo’s Animal Crossing: New Horizon can periodically find a rusted part by rifling through the recycling bin on their virtual island. And while some might consider a rusted hunk of metal trash, Intel and Dell Technologies saw an opportunity to turn them into in-game treasures and opportunities to promote their own recycling efforts. ..

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Kraft Heinz’s frozen food brand Delimex is giving an assist to gamers in the name of snacks. In its first campaign after a rebrand, Delimex is “Feeding Gamers” literally and figuratively. Through Nov. 18, Delimex is creating a team in three games—Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2 and Overwatch 2—and ..

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For 22 years, Electronic Arts’ The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character’s mood. The new brand platform “Spark Something” uses that design element as a way to show how players find inspiration from the simulation game and spread it to others. ..

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Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating “niche communities” grows. Speaking at Social ..

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Burger Town, a fictional chain with a logo that resembles Burger King’s, has been featured in Activision’s Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the “Burger Six, Going Dark” campaign from David New York running ahead of the Oct. 27 launch of Call ..

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Enlarge / Steam, installed from the Snap Store, looks and feels a lot like Steam. You just see this interface a bit sooner, without a bunch of tabs open to find the right dependencies. Canonical / Valve reader comments 42 with 32 posters participating Share this story Installing Steam on a Linux system just got ..

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Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today. The digital experiences being described collectively as “the Metaverse” has gained a great deal of traction ..

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Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of the latest game in the series, Call of Duty: Modern Warfare II, with a star-studded “Squad ..

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