With a Covid-inspired surge in home deliveries and wasteful packaging over the past year, electronics firm Samsung chose to launch an eco-friendly home renovation project ahead of the United Nation’s World Environment Day.
https://www.adweek.com/creativity/samsung-builds-a-world-using-upcycled-product-packaging/
A child’s love for Wendy’s scrawled out in hand-drawn pictures has come to life as the newest promotion by the fast-food brand that coined the iconic “Where’s the Beef?” campaign slogan of the 1980s.
https://www.adweek.com/brand-marketing/wendys-brings-to-life-a-childs-concept-for-an-ad-to-promote-its-burgers/
To mark the Uefa Euro 2020 tournament kicking off in June and showcase the diversity of the U.K. capital, the Mayor of London‘s office released a film to raise positivity about the city.
https://www.adweek.com/brand-marketing/london-mayor-showcases-what-makes-the-uk-capital-special-this-summer/
Have you ever wondered what it would be like to live with an Alpine goat in your home? Probably not. Well, to celebrate U.K. muesli brand Alpen’s 50th anniversary, the brand will return to TV for the first time in more than four years with a $2.8 million (2 million pound) ad campaign featuring a man and his, perhaps imaginary, pet ram.
https://www.adweek.com/creativity/uk-cereal-brand-alpine-uses-a-ram-to-inspire-problem-solving-in-life/
Everyone has been dreaming of traveling abroad for some me-time lately, even if it’s still proving difficult. So to allow those still stuck at home to see beautiful destinations around Europe, U.K. airliner Easyjet has released some AR filers to transport users briefly from their living rooms to European beaches, coves and canals.
https://www.adweek.com/creativity/instagram-users-can-step-through-doors-at-home-to-experience-european-beauty-spots/
Wavemaker U.K.’s chief growth officer Mu Ali left the media business after two-and-a-half years.
https://www.adweek.com/agencies/wavemaker-uk-chief-growth-officer-mu-ali-departs-from-newly-created-position/
Coca-Cola began a year-long campaign across Africa to promote the feeling of joy and the positive energy the soft drink can bring to consumers.
https://www.adweek.com/creativity/coca-colas-year-long-african-campaign-displays-the-euphoria-of-dance/
Out of Home media planning and buying agency Kinetic France has formed a partnership with Hivestack, a programmatic digital out of home (DOOH) business, to offer a new solution to the French market.
https://www.adweek.com/programmatic/kinetic-france-and-hivestack-partnership-to-programmatically-serve-15000-sites/
Accenture Interactive acquired the Kuala Lumpur- and Singapore-based agency Entropia to expand its offering in experience-led services.
https://www.adweek.com/agencies/accenture-interactive-acquires-southeast-asian-digital-experience-agency-entropia/
Credit card brand American Express wants to showcase to U.K. customers the benefits of living life using its Gold card while also promoting its partnership with delivery service Deliveroo.
https://www.adweek.com/brand-marketing/amex-promos-deliveroo-tie-up-telling-gold-card-members-to-do-what-they-want-in-life/