Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners.

Earlier this year, Unilever-owned ice cream brand Ben & Jerry’s launched its “Peace Pop” fair trade range which will now aim to “transport” users to a summer festival by introducing Snap’s augmented reality (AR) “pack scan” feature.

Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce “No Half Measures,” a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime.

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Back in 1955, Paramount Studios’ legendary costume designer Edith Head sized up a young actress named Grace Kelly and handed her a sac à dépêches, a simple leather handbag made by Hermès in Paris. Because she worked for Alfred Hitchcock, Head could pretty much buy what she wanted. And to Head’s unerring eye, the 26-year-old Kelly, starring alongside Cary Grant in To Catch a Thief, required a simple, stylish purse. The bag’s appearance in the film was forgettable, but a year later—and shortly after Kelly married Prince Rainier of Monaco—she used the bag to deftly conceal her obvious pregnancy from the paparazzi. While the photographers popped their flashbulbs, eyes popped over the beautiful leather accessory, and Hermès’ sac à dépêches became, simply, the Kelly Bag.

In its first media buy in New York’s famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession.

The social audio app Clubhouse is introducing a new feature to its platform that allows users to tip their favorite creators.

The IAB will hold its sixth annual Podcast Upfronts presentation in mid-May after a year in which the format continued to grow despite quarantine conditions.

Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month’s best streaming videos.

As the gig economy skyrockets and content creation becomes one of the next hottest career paths blatant inequities such as the pay gap for influencers of color pose serious concerns about who will benefit from the industry shift.