Lessons from #ShrimpGate; Beyond the Pledge: Thursday’s First Things First


Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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https://www.adweek.com/convergent-tv/lessons-from-shrimpgate-beyond-the-pledge-thursdays-first-things-first/



TV Networks Are Building Internal Ad Tech as They Dive Deeper Into Streaming


First, TV viewers ditched cable for streaming. Then, the ad dollars followed. Now, media companies are rapidly building tech to support and grow the $10 billion-plus connected TV advertising market.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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https://www.adweek.com/convergent-tv/discovery-disney-viacomcbs-drax-big-networks-internal-ad-tech-streaming/



♀️ The Best of IWD 2021 ♀️; 100 Women on Life in Quarantine: Tuesday’s First Things First


Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Recommended articles

https://www.adweek.com/brand-marketing/%e2%99%80%ef%b8%8f-the-best-of-iwd-2021-%e2%99%80%ef%b8%8f-100-women-on-life-in-quarantine-tuesdays-first-things-first/



Sen. Ron Wyden Calls for ‘Tough Love’ on Ad Industry, Giving Control to Consumers


The advertising industry is already struggling to understand and comply with Google and Apple’s tightening privacy guidelines. Now it faces potential national regulations aimed at cleaning up the industry’s malpractices.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Recommended articles

https://www.adweek.com/media/senator-ron-wyden-tough-love-ad-industry-control-consumers/



Not All Data Types Are Equally Useful


Big Data is big, in part, because no one throws anything away. It’s also worth noting that “big” doesn’t always spell “better” (it may spell “clunky” though).

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Stephen H. Yu

Stephen is president and chief consultant at Willow Data Strategy.

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https://www.adweek.com/performance-marketing/not-all-data-types-are-equally-useful/



Profiles in Black Creativity: Derek Walker Creates Powerful NAACP Ad


Throughout Black History Month, we partnered with agency owner Derek Walker on a series that highlighted the ideas, perspectives and successes of Black advertising professionals.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Derek Walker

Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.

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https://www.adweek.com/agencies/profiles-in-black-creativity-derek-walker-creates-powerful-naacp-ad/



Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation


On Dec. 8, 2020, a 90-year-old woman sat in a high-backed chair at the University Hospital in Coventry, U.K., and entered the history books.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Recommended articles

https://www.adweek.com/brand-marketing/why-covid-19-vaccines-might-be-big-pharmas-last-big-chance-to-repair-its-reputation/



Disruptors, Take Note: The Laws of Gravity Apply to You, Says Once Upon a Farm’s CEO


John Foraker had the best job in the food industry, he’s often said of his two decades at the helm of Annie’s Homegrown, building the brand from niche player to household name.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Recommended articles

https://www.adweek.com/brand-marketing/disruptors-take-note-the-laws-of-gravity-apply-to-you-says-once-upon-a-farms-ceo/



Everything Old Is New Again, and 6 Other Takeaways from ViacomCBS’ Paramount+ Event

Franchises like Marvel and Star Wars are dominating Disney+, and spin-offs of unscripted series like 90 Day Fiancé are bulking up Discovery+. So it’s no surprise that ViacomCBS’s forthcoming streaming service Paramount+—a revamp of its current CBS All Access streamer—is digging into its parent company’s content coffers to find inspiration for the platform, which will premiere in just over a week’s time.

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https://www.adweek.com/convergent-tv/everything-old-is-new-again-and-6-other-takeaways-from-viacomcbs-paramount-event/



PubMatic Posts Record Revenues in First Post-IPO Quarter


PubMatic, a supply-side platform, posted record high annual revenue of $148.7 million as its Q4 returns jumped 64% year-over-year.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Recommended articles

https://www.adweek.com/programmatic/pubmatic-record-revenues-first-quarter-post-ipo/