Zoom and Colin Jost Make the Case for B2B Comedy
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology. https://www.adweek.com/media/zoom-colin-jost-b2b-comedy/
Siddharth Taparia’s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force
Using measurement and AI to clarify the mission of a $17 billion real estate colossus. https://www.adweek.com/brand-marketing/siddharth-taparias-strategy-for-transforming-globally-fragmented-jll-into-a-unified-marketing-force/
Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist
“Asstra” was developed in four days by Frank Cartagena’s OK Future. https://www.adweek.com/creativity/goodwipes-uses-ai-spoof-openai-astra-ad/
Why the Fields Good Business Plan Is Anything But Cookie-Cutter
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch. https://www.adweek.com/brand-marketing/why-fields-good-business-plan-anything-but-cookie-cutter/
AI-R Studio Wins Higgsfield’s AI Adathon Competition
The winner was presented on stage at Brandweek 2026 https://www.adweek.com/creativity/ai-r-studio-wins-higgsfields-ai-adathon-competition/
How Crocs Became One of TikTok Shop’s Top Sellers
Crocs chief brand officer Terence Reilly demonstrated the brand’s ‘audacious’ social strategy live at Brandweek. https://www.adweek.com/brand-marketing/how-crocs-became-one-of-tiktok-shops-top-sellers/
Anthropic’s Dario Amodei and Nvidia’s Jensen Huang Take Their AI Safety Fight to Dreamforce
Dreamforce’s opening keynote Tuesday turned into a public airing of the AI industry’s fight over whether development needs to slow down.
During the keynote in front of 12,000 attendees, Nvidia CEO Jensen Huang urged for pushing AI development at full speed, minutes after Anthropic CEO Dario Amodei used the same stage to repeat his recent case for slowing down the development of AI.
On Sept. 12, Amodei published a 3,800-word open letter online, laying out a plan to slow down and pace the development of AI. Other AI leaders including Sam Altman and Elon Musk agreed with parts of Amodei’s letter.
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https://www.adweek.com/media/anthropics-dario-amodei-and-nvidias-jensen-huang-take-their-ai-safety-fight-to-dreamforce/
LA28 Looks to Bring Golden Opportunity to Brands With New Offerings, Massive Viewership
Each day of the Olympics will be like staging seven Super Bowls, according to Janet Evans, chief athlete officer for LA28. https://www.adweek.com/brand-marketing/la28-brands-new-offerings-massive-viewership/
One Year Post-American Eagle Scandal, Sydney Sweeney Sparks Ire by Going Naked for Novig
The ad has received backlash for reversing years of gains for female athletes https://www.adweek.com/brand-marketing/one-year-post-american-eagle-scandal-sydney-sweeney-sparks-ire-by-going-naked-for-novig/
Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset
The SNL alum fronts the next phase of the company’s largest global campaign ever https://www.adweek.com/brand-marketing/kate-mckinnon-is-an-evil-ceo-in-sequel-to-zooms-bowen-yang-led-brand-reset/