Kenvue has chosen WPP and Publicis Groupe as its new global agency partners following a competitive review that began earlier in the fall, the company confirmed to ADWEEK.

WPP has emerged the winner on creative, leading creative and production for all brands except Neutrogena across all channels.

Publicis, meanwhile, will oversee media, commerce, healthcare, and technology support for all Kenvue brands, as well as creative and production for Neutrogena. Publicis already handles Kenvue’s media business across Asia-Pacific.

The pitch spanned Kenvue’s portfolio of household brands globally, including Tylenol, Listerine, and Neutrogena, which spent an estimated $1.35 million on media globally in 2025, per COMvergence.

Following its spin-off from Johnson & Johnson in 2023, Kenvue split its global advertising business across Omnicom’s BBDO and IPG’s FCB and UM. Omnicom’s acquisition of Interpublic Group, closed in November, brought the business back under Omnicom, making it the main incumbent.

A Kenvue spokesperson described the new agency selections as an effort to “boldly grow our brands.”

“This powerful combination gives Kenvue the strongest blend of enduring creativity and modern precision to elevate brand building,” the spokesperson said.

The decision comes at a pivotal moment for Kenvue and its largest brand, Tylenol, which experienced a year marked by both expansion and crisis.

In 2025, Tylenol faced intense scrutiny following public claims by the Trump administration linking acetaminophen use during pregnancy to autism—claims widely disputed by medical experts. Kenvue adopted a restrained, science-led communications strategy while defending the brand amid legal challenges.

Despite the controversy, analysts noted that Tylenol sales normalized quickly, underscoring the brand’s deep consumer trust.

The review also aligns with broader leadership changes at Kenvue.

In October 2025, the company appointed Jon Halvorson to a newly created role combining marketing oversight with digital commerce strategy. Halvorson joined from Mondelēz International as Kenvue works to build modern brands across its portfolio following its spin-off from Johnson & Johnson.

Had he done nothing other than play basketball, Dwyane Wade would be enjoying his well-earned celebrity status as one of the greatest shooting guards in NBA history. But Wade, 43, has done a lot more than basketball. Retired six years, the former Miami Heat shooting guard is an entrepreneur, commentator, gameshow host, author, team owner, and vintner. And with his 6-foot-4 frame sporting fits from Saint Laurent, Prada, and Dzojchen, he’s become quite the fashion plate, too.

These are a few of the reasons why Chase offered Wade his latest job as the face of its Sapphire Reserve card.

Wade is the latest to lend his name to Chase’s super-premium credit card, which the bank has been advertising over the last six months. Others have included vocalist Ella Langley, pioneering chef and restaurateur David Chang, and actor/producer/screenwriter Ben Stiller.

Wade is arguably the third fashion plate in this crew, preceded by models Hailey Bieber and Claudia Schiffer, who kicked off the effort in June. 

“The common thread across all of these folks is they all do have their own authentic way of loving to travel and dine,” JPMorgan Chase’s global chief brand officer Leanne Fremar told ADWEEK.

Chase Sapphire Reserve generated a lot of buzz after its 2016 introduction. Unboxing videos appeared on YouTube and demand was so high that the bank ran out of the sheets of metal alloy used to stamp the cards, the New York Times reported at the time.

Since then, Chase has added to the already long list of benefits that cardholders get for their $795 annual fee (raised from $500 annually earlier this year). Perks include $500 credit at “hand-picked” luxe hotels, cash-back points multiples more generous than other cards, and access to airport Sapphire Lounges, complete with open bars and wellness rooms.

With a laundry list of new rewards to promote, Fremar said, “we felt like it was a great time to reintroduce Sapphire to audiences.”

In a sense, it has to. Sapphire Reserve was a relative novelty in 2016, but a slew of so-called luxury credit cards are now competing for the patronage of affluent consumers–brands such as Capital One’s Venture X, launched in 2021, and Citi’s Strata Elite, which debuted this summer. As of last year, the “metal card” segment was worth some $2.3 billion globally and may hit $10.5 billion by 2031, according to data from Valuates.

With a reported net worth of $170 million, Wade isn’t your average credit-card customer, but he embodies the jet-setting standard that the ordinarily wealthy cardholder aspires to. 

And he looks the part.

Much like he did with Schiffer and Bieber, noted fashion photographer David Sims shot Wade in various designer ensembles posing with an oversized Sapphire Reserve card. 

“[With] Claudia or Haley, you’re used to seeing [them] carry a luxury handbag, so we use that as an analog,” Fremar said. “With someone as fashion-forward and stylish as Dwyane Wade, we had him carrying the card in a similar way, a little bit more like a valise.”

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McCann New York has been named U.S. creative agency of record for four brands within Reckitt’s Essential Home portfolio—Woolite, Resolve, Rid-X, and Easy-Off—expanding its longstanding global relationship with the CPG.

The closed review ran for approximately eight weeks, McCann said. Havas was the incumbent. McCann declined to comment on whether other agencies participated in the review.

McCann will lead strategy and creative across television, digital, social, and experiential for the four brands, which span fabric care, carpet care, and home maintenance. The account will be supported by McCann’s offices in New York and Toronto, as well as its social and influencer arm, McCann Content Studios.

“We’ve seen firsthand the strength of McCann’s strategy and creativity through our work together over the years,” Julia Mellberg, CMO, Reckitt Essential Home U.S., said in a statement. “Expanding our partnership across the broader Essential Home portfolio was a natural next step—one that builds on a strong foundation of trust, shared ambition and creative excellence.”

The appointment expands McCann’s decades-long global relationship with Reckitt, where it works across Lysol, Mucinex, Biofreeze, Neuriva, and Airborne. The agency was also named U.S. AOR for Air Wick in September 2024.

Reckitt hands McCann more of its business as the creative agency joins Omnicom Group, which closed its acquisition of parent Interpublic Group in November. In a restructure following the deal, Omnicom consolidated its advertising business into three global creative networks: McCann, BBDO, and TBWA.

“This appointment reflects the depth of our partnership with Reckitt and the power of our teams’ shared commitment to creativity that drives business results,” said Amber Guild, CEO of McCann New York. “The growth of our relationship across the Essential Home portfolio is a testament to the trust and collaboration the teams have built together.”

The first wave of work for the Essential Home portfolio is expected to launch in the second quarter of 2026.