Marketing Morsels: Mustard Doughnuts, Sour Patch Polish and More

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Welcome to Marketing Morsels, a menu of delightful—and, in this case, tragic—news items from the past week. Enjoy the assortment!

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Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards

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For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should rise to the top across a multitude of categories. So, use the poll below, and vote as many times as you want (but, please, only once every 24 hours). We thank you in advance for your participation in helping select what we anticipate will be our finest list of winners to date.

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David Madrid Promotes Saulo Rocha to Chief Creative Officer

Ogilvy network creative agency David Madrid has named Saulo Rocha, one of its founding executive creative directors, as its chief creative officer.

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To Succeed on TikTok, Brands Must Become Publishers

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Chao Williams knows how to turn conversations into ads. The creator approaches strangers on the streets of New York to ask questions like “Where are you going?” “What drives you in life?” and “What would make today a 5-star day?” And if Williams didn’t have a branded microphone in his hand, you probably wouldn’t know he was on the clock.

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Amazon Helps the Kardashians Keep Up

Amazon’s 48-hour Prime Day sale runs July 12-13, and the ecommerce giant is building buzz for its Amazon Glow system, which will be 55% off during the sale, with a spot featuring reality TV star Kris Jenner and her granddaughter Dream Kardashian.

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Goodway Group Makes Canton Marketing Solutions Acquisition to aid Digital Identity Issue

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

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Google Quietly Cuts Access to API Exposing Sensitive User Data

Google is cracking down on app publishers’ use of the Query_All_Packages API, which lets developers see all the apps on someone’s phone, access that has long concerned privacy advocates but is exacerbated in a post-Roe world.

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Patrick Stewart Delivers the Most Moving Leaving Speech Ever in Tea Ad

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The leaving speech at a work farewell party can be a cringe moment for all if it comes across as either stirring or heartfelt. So, instead of the boss saying a few words that don’t make the intended impact, why not get a Shakespearean Knight of the Realm to deliver it instead? Step up Sir Patrick Stewart as he pays tribute to “the fair Tina” in this campaign for Yorkshire Tea.

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McDonald’s Returns to Justin Timberlake’s Hits for French Campaign

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McDonald’s has a long affinity with Justin Timberlake songs, after introducing “I’m Lovin’ It” as its brand focus—taken from a song by the American artist—and now it has returned to the well as it features staff and customers singing another of his catchy tunes, “Can’t Stop The Feeling,” in their regular singing voices.

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Marketing Morsels: Old Spice x Arby’s Tackle Meat Sweats, Taco Bell’s Cheez-It Crunchwrap and More

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

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