Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions

The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good.

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https://www.adweek.com/creativity/here-are-all-27-campaigns-that-won-top-honors-at-the-2022-cannes-lions/




Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World

Data leakage is under even more scrutiny following the Supreme Court’s decision to overturn the landmark decision that allowed women control over their reproductive rights.

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https://www.adweek.com/programmatic/anyone-can-buy-ads-programmatically-that-presents-risks-in-a-post-roe-world/




Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand

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While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.

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https://www.adweek.com/inside-the-brand/philips-chief-marketing-and-e-commerce-officer-on-building-bonds-through-the-brand/




This Sweet Ode to Dads has an Important Message Ahead of Father’s Day

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As Father’s Day draws near in the U.K. and U.S, shelves everywhere are being are stocked with greetings cards that depict the limited few activities Hallmark and co believe dads get up to: grilling meat, fishing, golfing, using power tools and drinking beer.

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https://www.adweek.com/brand-marketing/this-sweet-ode-to-dads-has-an-important-message-ahead-of-fathers-day/




Juliana Stock Named A+E Networks Chief Marketing and Brand Officer

Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company’s first CMO in four years.

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https://www.adweek.com/convergent-tv/juliana-stock-named-ae-networks-chief-marketing-and-brand-officer/




Hallmark Touts Nearly 100 Original Movies and Series in Upfront Push

Crown Media Family Networks is getting upfront and personal with marketers for 2022.

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https://www.adweek.com/convergent-tv/hallmark-touts-nearly-100-original-movies-and-series-in-upfront-push/




As Financial Services Face More Volatility, Prudential Taps United Way’s Stan Little as Business CMO

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After two years running customer experience at the United Way charitable organization, Stan Little is returning to financial services to join Prudential as chief marketing officer for U.S. business.

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https://www.adweek.com/brand-marketing/financial-services-face-more-volatility-prudential-taps-united-ways-stan-little-as-business-cmo/




Lululemon’s CBO on Community As the Output of Authentic Human Connection

Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018.

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Audi Picks Ogilvy as Its New Creative Agency of Record

Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record.

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How Doritos’ Caio Correa Inspires Bold Thinking

With a career spanning more than 15 years in CPG, Doritos Sr. Marketing Director Caio Correa knows how to turn up the heat at the shelf. Since joining PepsiCo nearly 4 years ago, he’s taken on his spiciest challenge yet: keeping Doritos hot, top-of-mind, and constantly pushing the envelope.

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