Colleen DeCourcy Joins Snap as Chief Creative Officer

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Colleen DeCourcy didn’t stay retired for too long. The former chief creative and president at Wieden+Kennedy, who announced her retirement from W+K and the advertising industry in December of last year, is joining Snap, Inc. as the company’s chief creative officer.

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https://www.adweek.com/social-marketing/colleen-decourcy-joins-snap-as-chief-creative-officer/




NIL’s Freshman Year: Who’s Really Profiting From the Marketing of College Sports Stars?


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This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports.

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https://www.adweek.com/brand-marketing/nils-freshman-year-whos-really-profiting-from-the-marketing-of-college-sports-stars/




Canna Mom Relax? Weed Brands Offer Sweet Releaf for Mother’s Day

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In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes some deep breaths. Cucumber slices are strategically placed over her eyes for added refreshment and destressing.

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https://www.adweek.com/brand-marketing/canna-mom-relax-weed-brands-offer-sweet-releaf-for-mothers-day/




Fiverr Rolls Out New Voice Cloning Tool That Lets Actors Offer Automated Samples

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Fiverr is tapping artificial intelligence to let voiceover artists provide samples of their work to prospective clients without ever reading a script.

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https://www.adweek.com/commerce/fiverr-rolls-out-new-voice-cloning-tool-that-lets-actors-offer-automated-samples/




Alphabet Revenue Grows 23%, But YouTube Advertising Lags

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Google parent company Alphabet posted revenues of $68 billion in the first quarter of 2022, $54.66 billion of that was in advertising revenue. The earnings report was dented by the company’s YouTube division which missed analysts expectations. That unit was expected to bring in $7.51 billion, but instead brought in $6.87 billion.

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https://www.adweek.com/media/alphabet-revenue-grows-23-but-youtube-advertising-lags/




Messenger: How to Use the Everyday Earth Sticker Pack

As part of its Earth Day initiatives, Meta released a new sticker pack in Messenger inspired by the holiday. The Everyday Earth sticker pack features eight embellishments users can send in conversations.

https://www.adweek.com/media/messenger-how-to-use-the-everyday-earth-sticker-pack/




FaZe Clan’s Matt “Bk” Augustin on Staying Curious and Hungry

Like many marketing leaders, Matt “Bk” Augustin started out in the agency world, working on just about everything imaginable—from Tinder to the NFL to Activision Blizzard. However, when “the Social Nerd” (as people have come to know him) had the unique opportunity to join revolutionary gaming brand FaZe Clan, it was something he couldn’t pass up.

https://www.adweek.com/inside-the-brand/faze-clans-matt-bk-augustin-on-staying-curious-and-hungry/




Gold House Debuts Multimillion-Dollar Fund to Promote Asian and Pacific Islander Leadership

In 2018, Harvard Business Review called Asian Americans the “forgotten minority” when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they were the least likely to be promoted to leadership despite having a large presence in the work force.

https://www.adweek.com/agencies/gold-house-debuts-multimillion-dollar-fund-to-promote-asian-and-pacific-islander-leadership/




Jameson and Pinterest Team Up for an Orange-inal Color Takeover

Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership.

https://www.adweek.com/media/jameson-and-pinterest-team-up-for-an-orange-inal-color-takeover/




The World’s Titanic-Sized Electronic Waste Problem Is Only Getting Bigger

In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours.

https://www.adweek.com/brand-marketing/the-worlds-titanic-sized-electronic-waste-problem-is-only-getting-bigger/