A week after the Academy Awards audience grew 58% from 2021’s record low, the 64th Grammys was unable to pull off a similar ratings bounceback.

Matt Repicky loves fashion, design, and creativity, so it should come as no surprise to anyone when he was tapped recently to lead brand and creative strategy for Tailored Brands—parent company to reputable menswear retailers Men’s Wearhouse, Jos. A. Bank and more. Following Matt’s social media presence, his sense of style and passion for fashion is contagious.

With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga.

For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing.

Ah the ’80s. The decade that brought us Duran Duran, Jazzercise, Ghostbusters, shoulder pads and Super Mario Bros.

What it takes to unleash great marketing today–marketing that truly moves people–requires buy-in both internally, communicating creativity’s direct tie to commerce, as well as externally, connecting creativity to what’s most important to your consumers.

Farewell, ViacomCBS. Hello, Paramount.

In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK’s Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they’re achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own stories. “We’ve always operated in this dual space. We’re a content company. We deliver experiences, but our ‘why’ is really rooted in changing outcomes for our community,” said Paige. 

After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations. 

For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans.