In June 2021, Apple announced its Mail Privacy Protection (MPP) for the Apple Mail app at the Worldwide Developers Conference (WWDC) as a part of its iOS 15 software update, a broader update that triggered nervous hand-wringing from marketers over-reliant on audience tracking.
https://www.adweek.com/programmatic/rip-open-rates-study-finds-apples-ios-15-update-shatters-open-rates/
It’s a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn’t need to work anymore. Nonetheless, hall-of-fame quarterback Troy Aikman did find another gig: Since his 2001 retirement, he’s been a very popular on-air analyst for Fox Sports.
https://www.adweek.com/brand-marketing/dallas-cowboys-legend-troy-aikman-is-returning-to-his-old-job-not-football-beer/
TV legend Betty White—who starred in The Golden Girls, The Mary Tyler Moore Show, Hot in Cleveland and dozens (if not hundreds) of other film and television projects over the past 70 decades—has died at 99, just weeks before her 100th birthday.
https://www.adweek.com/convergent-tv/tv-icon-betty-white-dies-at-99-here-were-her-most-memorable-ads/
Digital marketing agency Croud has announced the acquisitions of luxury performance agency Verb Brands—which will offer a new service element within the parent company—just days after it bought impakt Advisors, the data and analytics company.
https://www.adweek.com/agencies/digital-agency-croud-acquires-verb-brands-and-impakt-advisors/
Designer outlet owner McArthurGlen has named Wavemaker as its media buyer, having appointed it to handle its $40 million account.
https://www.adweek.com/agencies/designer-outlet-owner-mcarthurglen-tasks-wavemaker-with-40-million-european-account/
Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.” It was that entrepreneurial, business-minded spirit that led Aron to ditch pre-med in school for a career in marketing and never look back.
https://www.adweek.com/inside-the-brand/mint-mobiles-aron-north-on-why-creative-is-jet-fuel-to-the-engine/
For brands seeking widespread appeal, it’s good to have a presence where the shoppers are. And right now that’s the video-sharing platform TikTok, which surpassed 1 billion monthly active users around the globe in September.
https://www.adweek.com/commerce/coca-cola-first-u-s-tiktok-challenge/
If you had asked Philadelphia 76ers president Chris Heck about crypto a year and a half ago, he jokes he would have thought you were talking about a Superman comic.
https://www.adweek.com/media/sports-organizations-are-scrambling-to-get-in-on-the-nft-craze/
After locking in the rights to Thursday Night Football, receiving Emmy nominations for shows like The Boys and debuting buzzy new originals like The Wheel of Time, Amazon Prime Video is taking the wraps off a global brand marketing campaign to win over more viewers and shoppers alike.
https://www.adweek.com/convergent-tv/prime-video-deploys-first-brand-tagline-in-campaign-highlighting-vast-ecosystem/
As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting of its athletes’ activism initiatives.
https://www.adweek.com/brand-marketing/athletes-lead-a-new-era-of-sports-activism/
