Dentsu Group has announced a new position for its global chief executive of creative services, Jean Lin, who will become its new executive officer later this year.
https://www.adweek.com/agencies/dentsus-global-ceo-of-creative-services-jean-lin-takes-on-new-role/
Beyond Meat, diving further into plant-based poultry after hits and flops in the category, announced this week that it will supply faux chicken tenders to 400 indie restaurants around the country.
https://www.adweek.com/brand-marketing/beyond-meat-debuts-plant-based-chicken-tenders-at-400-indie-restaurants/
Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space and $150,000 to Black Lives Matter, among other community-building measures.
https://www.adweek.com/brand-marketing/the-meaning-behind-these-gorgeous-limited-edition-doritos-bags/
Companies switching to remote and hybrid work practices over the last 15 months are evidence of how our workplaces are rapidly changing. But that’s certainly not the only global technological shift at play: Every day, digital advancements roll out that ultimately change the way we live our lives, one innovation at a time.
https://www.adweek.com/brand-marketing/hpe-and-joan-creative-greet-tomorrows-tech-innovation-in-an-enchanting-new-campaign/
The world of agriculture still has some work to do when it comes to diversity, but the industry is changing all the time. Many are recognizing the need for a greater push for inclusion.
https://www.adweek.com/agencies/this-story-of-gay-farmers-kicks-off-a-docuseries-about-diverse-heroes-in-agriculture/
Two campaigns that, in their moment, were unlikely heroes have received top honors at Cannes Lions today.
https://www.adweek.com/creativity/reddit-burger-king-win-cannes-social-and-influencer-grand-prix/
Burger King has added to its Cannes Lions awards haul by scoring the top prize in Direct, which celebrates targeted and response-driven creativity.
https://www.adweek.com/creativity/burger-kings-obscure-football-sponsorship-wins-cannes-direct-grand-prix/
U.K. telecom provider O2 is the latest brand to break into Fortnite by creating an interactive music experience within the video game.
https://www.adweek.com/creativity/uk-telecom-brand-o2-is-staging-a-show-in-fortnite-for-people-who-miss-live-gigs/
American broadcaster Showtime is developing a promotional content strategy with AnalogFolk’s New York team to make audiences more aware of new series being aired, with the first work produced promoting comedy Flatbush Misdemeanors.
https://www.adweek.com/creativity/showtime-partners-with-analogfolk-on-content-strategy-to-promote-new-series/
British confectionery brand Fox’s named Spark Foundry as its media planning and buying partner in the U.K to help it build awareness.
https://www.adweek.com/brand-marketing/british-confectioners-foxs-gets-sweet-on-new-media-strategy-with-spark-foundry-hire/
