Tag : Generational Marketing

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. For Saga, the British portfolio business that ..

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More than 50 million people consider themselves creators. That’s a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story ..

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Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. It’s been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer ..

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When 20-somethings started crafting TikToks with a list of rules for their funerals—which consisted of guidelines like “no exes on the guest list” and “no excessive crying”—92-year-old Lillian Droniak happily chimed in.   Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/agencies/courting-older-generations-should-be-part-of-every-ag..

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When looking into what Gen Z actually needs, Edelman grounds its new research report in a quote from gun control activist and Parkland survivor David Hogg: “I’m not powered by hope. I’m powered by the fact that I have no other choice.” Enjoying your content? You Have 1 Free Article Left. Register to continue reading! ..

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While flagship banner Abercrombie & Fitch garnered most of the attention—going from one of the most disliked brands in America to a successful turnaround—its parent company has been hard at work reviving the rest of its portfolio. Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging ..

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Brands, marketers and content creators alike have come to recognize that strolling down memory lane can be a powerful tool when working to form an emotional connection with consumers. While past memories constantly impinge on the present, it’s only natural to question why we’re so obsessed with connecting the two. Recommended articles https://www.adweek.com/creativity/how-brands-leverage-nostalgia-marketin..

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