Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score. Advertisers with higher quality scores and relevance are typically rewarded with more traffic and lower CPCs. The following data (indexed to allow multiple ..
Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including: For Google Ads ..
It’s just not Google’s week… or month… or year. Today, Google Ads Liason Ginny Marvin just posted to Twitter that they’re currently aware of an internal issue impacting ads serving. Here’s what she said. Google is aware of an internal issue impacting ads serving. Our product and policy teams are actively working on a solution. ..
The last few weeks have seen several problems with the Google Ads Manager, specifically affecting publishers and an incident dating all the way back to August 31. The original issue. On August 31, Google reported an incident that “Google Ad Manager Historical Report stats are showing lower than expected for some networks. There’s no clear ..
Google has announced the public beta for the Display & Video 360 v2 API. Additionally, they also announced the extension of the DV360 API Developer Survey through the end of September to gather more customer feedback on v2 and the API in general. What the API does. Display & Video 360 API allows users to automate complex ..
Google is rolling out new features to give advertisers additional help with setting up and troubleshooting Consent Mode. A new certified partner program is also available with additional support with implementation and tech challenges. About Consent Mode. Consent Mode allows advertisers to adjust how your Google tags behave based on the consent status of your ..
B2B companies planning for the rest of 2022 have a unique set of circumstances to consider: Funding has dried up. Mid-term election season is driving up engagement costs. Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising. In this post, I’ll lay out some ..
Google just announced that ad extensions will be rebranded to assets in the Google Ads UI. The change will be rolled out over the next couple of weeks. What this means. Previously, creating and managing assets such as call extensions or sitelinks were done in a separate step of the campaign creation process. Now, when ..
The Google Merchant Center has introduced a new feed label for advanced users that removes the concept of one target country being the primary country for a feed. The old way. Until recently, Merchant Center feeds required users to select a “primary country of sale,” and “additional countries” could then be added later. The “primary ..
Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types. Script limitations. Users won’t be able to modify text assets or create new campaigns or asset groups. Furthermore, listing groups cannot be managed via Scripts. Additional resources. If you’re ..