In our new guide you can find advice about how to craft compelling ads based on your marketing objectives. From awareness to influencing consideration to driving action, you can do it all on YouTube Shorts, and it’s all happening on our AI-powered campaigns. There are so many ways for brands to show up on YouTube, ..
Tag : Google ads
Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing ..
Expanded access and improvements to generative AI in Performance Max AI innovation is delivering powerful results for our advertisers. It’s helping them create more effective campaigns and build creative assets at the volume, velocity and variation required to engage consumers in relevant ways. Marketers and agency partners remain at the heart of the creative process, ..
reader comments 99 Google is wrapping its head around the idea of being a generative AI company. The “code red” called in response to ChatGPT has had Googlers scrambling to come up with AI features and ideas. Once all the dust settles on that work, Google might turn inward and try to “optimize” the company ..
Google is planning to update its Video publisher policy on April 1, 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. The move aims to streamline policies across various Google products and align them with current industry ..
Google Ads is investigating reports of an issue impacting AdMob. The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data. Some clicks that are recorded from Apple iOS 17 devices are not being counted in the reports, leading to inaccurate reporting as a consequence. Why ..
Enlarge / Google is looking pretty dilapidated these days. Aurich Lawson reader comments 278 with Chrome’s new adblock-limiting extension plan is still on. The company paused the rollout of the new “Manifest V3” extension format a year ago after an outcry over how much it would damage some of Chrome’s most popular extensions. A year ..
Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that ..
Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. If you relied on SSD, Google said to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement. ..
Google has addressed the most commonly asked questions it receives about automatically-created assets (ACA) and provided some much-needed answers. Why we care. As more generative AI tools become available to marketers, choosing the right one can be challenging. The confusion about these tools and their proper usage adds to the complexity. Understanding the capabilities of ..