Tag : Leadership and Management

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Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment.  Similarly, we assume that employees are happy if we’re focusing on culture and trying to do the right thing. But are those things really true? Our agency uses two simple metrics to gather objective data – ..

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Pop quiz: What’s the definition of “SEO culture” at an enterprise company? Sorry, your answer of “Another meeting, email, or team bonding event that I have to fake smile through that has no hope of success” is incorrect. I’m looking for “That warm cozy feeling you get when laundry first comes out of the dryer ..

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SEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. It is ..

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Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”  Egotism can be a killer of relationships Sometimes, there can be a fine line between self-confidence and egotism. The former is a ..

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All clients review agencies for “fit.” They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a ..

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Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed.  On the agency side, things seem to be going ..

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Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.  If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital ..

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Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care of college students and entry-level working professionals. Digital marketing isn’t always an obvious career choice for those who are not ..

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I have a secret to share. I’m almost embarrassed by it in this hustle culture, but I’m also proud of it.  My secret is that I obsess over keeping PPC at our little agency frenzy-free (as much as possible).  Sure, there’s the occasional client mishap, last-minute promo, and late-night conversation (about once a year for ..

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