Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director.

Viney spent nearly six years as Google’s group creative director, leading its in-house Google Brand Studio creative agency and founding the Alphabet-owned company’s Creative Fellowship for diverse emerging creatives.

Prior to Google, he was an art director at Wieden+Kennedy for nearly seven years, launching campaigns for brands including Nike and Powerade.

Lululemon, best known for its leggings and yoga apparel, said Viney will be one of four not-yet-named regional leads joining counterparts for the Asia-Pacific region, China mainland Europe, the Middle East, and Africa.

He will oversee creative direction in North America for brand studio operators, campaigns, casting, copy, and styling.

The first creative campaign he debuted for Lululemon went live in April, featuring National Football League stars Odell Beckham Jr. and DK Metcalf.

“Innovation and pushing the boundaries of what is possible is valued at every level,” Viney said in a statement. “I’m energized by the opportunity to carve out new creative territory and influence how people experience this magnetic brand.” 

Making moves

Viney’s arrival follows several changes at the top of Lululemon’s brand and creative teams.

Jonathan Cheung joined the company in January as global creative director, after working as an advisor and consultant for brands including Gap, Levi Strauss, and Mattel. Former Ralph Lauren senior designer, J.J. Collier, came on board at the same time to lead the men’s and women’s outwear teams.

In May, chief product officer Sun Choe left, and the company said at the time that it would not replace her, instead, it built a new team comprising leaders from its brand and merchandising units.

As part of this shuffle, chief brand officer Nikki Neuburger became chief brand and product activation officer, adding footwear, merchandising, and product operations to her responsibilities. Elsewhere, chief merchandising officer Elizabeth Binder started reporting to Neuburger.

The company had a promising start to 2024, but the sheen was taken off in August when it missed Q3 sales expectations following a botched product launch. In July, the brand pulled its Breezethrough range of leggings from shelves following complaints of unflattering fits.

The mistake contributed to the business lowering its full-year net revenue projections to between $10.38 billion and $10.48 billion, down from the predicted $10.7 billion and $10.8 billion.

Gross profit for the quarter still grew 9% to $1.4 billion.

User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO).

Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner Chowdhry, who will transition to board chair.

The CEO transition comes as the company approaches its 20th anniversary early next year.

As CEO, Malli will lead AnswerLab “to shape the future of user-centered design, providing trusted insights that drive impactful outcomes in the rapidly evolving landscape of user and brand experience,” she said in a statement.

Malli brings over two decades of experience in digital transformation and user-centered innovation. For more than a decade at Huge, she collaborated with brands like Ticketmaster, McDonald’s, and Brooks Running to redefine customer engagement and experience. 

“AnswerLab’s purpose has always been to empower brands with data-driven insights,” said Buckner Chowdhry. “Megan’s vision aligns with this purpose, and her insights will empower our clients to meet and exceed user expectations in exciting, transformative ways.”

Founded in 2004, AnswerLab works with brands including Google, American Express, and Meta to create user-friendly digital experiences.

In 2022, AnswerLab secured an investment from Shamrock Capital to grow and expand the firm’s business offerings. Shamrock is also the owner of ADWEEK.

Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency’s Knoxville, Tennessee headquarters.

With Caiozzo coming on board, Jeff Benjamin will be elevated to global CCO as Tombras continues to eye international expansion on the heels of acquiring Argentina shop Niña in August. In addition, Milla Stolte will be promoted to evp, head of strategy, Knoxville.

Caiozzo is a sought-after creative leader who has held leadership positions at Crispin Porter Bogusky and Goodby Silverstein & Partners. His work has been parodied multiple times on SNL, praised by Al Gore, debated on CNN, and put on display in The Smithsonian, The Museum of Modern Art, and Poster House. Notable campaigns include “Emily’s Oz” for Comcast, “Whopper Freakout” for Burger King, and the Grand Prix-winning “Help I Want to Save a Life.”

“As we continue to grow and scale, we are sending a message that further cements our roots in Tennessee. It says a lot that a world-class talent like Paul would recognize the creative power and unique culture that our agency, and Knoxville, has to offer. We are continuing to attract the best creative talent in the industry, and this is just the beginning,” said Dooley Tombras, president of Tombras in a statement.

At Supernatural, Caiozzo and his team created buzzworthy campaigns utilizing AI, notably for travel brand Kayak. Supernatural was named an Adweek Breakthrough Agency of the Year Finalist in 2023. 

“If you’re looking for outsider creative thinking, the kind that reaches people and cuts through the noise of the ordinary, you have to look outside the usual places. I was as drawn to the energy of Tombras as I was to the energy of Knoxville itself,” said Caiozzo in a statement.

As Tombras gains scale in its New York office, Avinash Baliga will be promoted to CCO, NY and Kelsey Karson joins as evp, head of strategy, NY. 

Under Benjamin and Baliga’s leadership, Tombras has continued to gain creative momentum, including launching an airline for dogs with Bark Air, creating the first AI-powered billboard for Google using Gemini and a Pods truck, and helping Sweethearts Candies reinvent itself for a new generation. They also played a key role in landing new business wins including Spirit Airlines and Kellanova.

McCann Worldgroup has nabbed lauded creative Britt Nolan from Leo Burnett to take on the new role of chief creative officer, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.

Nolan will work with the network’s creative leadership in the U.S. and Canada across McCann, MRM, FutureBrand, and Craft to encourage collaboration across capabilities and agencies.

“Britt has led some of North America’s very best work in recent years with incredible range—creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other,” said Campopiano in a statement.

Nolan was most recently president and chief creative officer of Leo Burnett Chicago, boomeranging back to the agency in 2021 after spending a decade in creative director and CCO roles there. He also spent time at DDB, including early in his career and again from 2019 to 2021, when he was chief creative officer.

He said the opportunity at McCann was too good to pass up, considering it widens his remit to all of North America and lets him collaborate with numerous offices and new clients, adding the market is big and important enough market to need this kind of focus.

“The agency’s belief in brands and the power of brand building is exactly in line with my own and what I’ve been trying to do throughout my career,” Nolan told ADWEEK.

He said his approach to “brand” encompasses every consumer touchpoint and interaction.

“This role, spanning across all of McCann Worldgroup and each agency’s unique capabilities, gave me an opportunity to approach brand building from every possible angle,” said Nolan.

A creative powerhouse

Nolan is a highly decorated creative, having won Cannes Grand Prix, Effie, D&AD, ADC, One Show, Clio, and LIA awards. In 2019, he was inducted into the AAF’s Hall of Achievement. 

He created the iconic “Mayhem” character for Allstate; launched Samsung’s “Do What You Can’t” platform with the help of a flying ostrich; developed the “Chill” branding for Coors Light; and created a life-size—and Airbnb-rentable—replica of Vincent Van Gogh’s “The Bedroom” for the Art Institute of Chicago, which led to the museum’s highest ticket sales in 15 years.

Nolan said that he is excited to work with the team that Campopiano has built at McCann since he joined the agency from Grey in early 2023, including Jordan Doucette, who was recently named CCO of McCann Worldgroup Canada.

Nolan will also partner with Stephanie Nerlich, president, McCann Worldgroup Americas and global president of McCann, on campaigns with cross-functional teams.

“Britt will be a creative force for the region and a tremendous creative partner. He’s proven he can deliver transformative and strategically aligned creative solutions that drive client growth,” said Nerlich in a statement.

Nolan will relocate from Chicago to New York for his new role, which he starts in January 2025. He shared lofty ambitions to create the best creative era yet for McCann.

“Competitively, I will want not only for us to be the best in the industry, but for this region to be the best in the network, and I’m excited about the challenge of that,” said Nolan.

McCann’s recent business wins in the region include global creative responsibilities for PwC and new brands for its Reckitt portfolio in the U.S. 

Nolan is the latest in a series of new creative hires and internal promotions from Campopiano. Other new hires include Doucette in Canada; Lynsey Atkin, chief creative officer of McCann London; and Shannon Washington as global chief creative officer of Gotham.

Leo Burnett has found a replacement for Nolan in Publicis Creative U.S. CCO Renato Fernandez.

“We are excited to announce Renato Fernandez as Leo Burnett Chicago CCO, bringing his commitment to creative excellence and craft. We are so grateful to Britt for his contributions to Leo Burnett and wish him the best in his future endeavors. Fernandez will also retain responsibilities as CCO for Publicis Creative U.S.,” a Leo Burnett spokesperson said in a statement.

Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op.

Jacobs’ six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm.

The easing of pandemic restrictions caused REI’s sales to spike in 2021, The Wall Street Journal reported. But those gains proved temporary, leading the company to lay off more than 300 people in 2023, followed by 357 more this past January.

REI reported a net loss of $311 million in 2023, on revenue of $3.76 billion, down 2.4% from 2022. It attributing the decline to increased pay for hourly employees, its commitment to its member rewards program, and a $169 million non-cash valuation allowance against its deferred tax assets.

Jacobs succeeds Vivienne Long, who left the company last December. Vice president of marketing and creative Pardis Ghorbani had been leading REI’s marketing efforts in the interim.

In her new role, Jacobs will lead brand strategy, creative, customer and member planning, and marketing operations.

Jacobs’ hire is the latest in a reshuffling of REI’s C-suite.

The company hired Roma McCaig as vice president of public affairs and impact last November, followed by promoting Guillaume Ledieu to chief technology officer in June and Cameron Janes to chief operating officer in August.

REI is still looking to fill the role of chief merchandising officer, according to the Journal.

“(Jacobs) has a wealth of experience and brings a true understanding of what it means to infuse a brand with purpose,” REI president and CEO Eric Artz said in a statement. “Abigail believes in the co-op’s mission—that time outside is a fundamental human right—and understands how to bring that mission to life through marketing. I’m confident she’ll inspire our 24 million members as we continue to work together for the greater good and the great outdoors.”

Jacobs added, “As a kid, I used to wander around the Berkeley (Calif.) REI store with my dad and brother, dreaming up the adventures we could have. I’ve always admired REI’s brand, experience, expertise, and advocacy—as both a member and a marketer. I’ve spent my career in retail focused on delivering both business and societal impact, and there is nowhere I would rather continue that work than at the co-op.”

Verizon is ending its annual adfellows program, ADWEEK has learned. 

Founded in 2017 by the telco’s former CMO Diego Scotti, adfellows’ nine-month fellowship provided career growth opportunities for diverse candidates.

Adfellows will now be integrated across Verizon’s early talent programs, according to Christina Schelling, svp and chief talent and diversity officer. These include collegiate internships, military fellowships, and apprenticeships for people from underserved communities looking to switch careers.

One person was laid off as a result of the program’s closing, she said.

Schelling said the decision to sunset adfellows was because the telco’s “strategy for talent has evolved.”

She said BIPOC talent have a better opportunity in Verizon’s early talent programs, as opposed to something standalone. “It’s really about integration, not isolation,” she said.

Adfellows’ final cohort is slated to graduate in May 2025. The adfellows name will be sunset, and its previous website URL reroutes to the Verizon careers home page. 

Schelling claimed Verizon will continue cultivating diverse talent.

“We will still be just as direct and clear as far as making sure that we are advancing underrepresented and diverse employees, candidates, [and] people for the advertising and marketing sector,” she said.

According to its 2023 environmental, social, and governance (ESG) report, 60.3% of its U.S.-based workforce identify as women and minorities.

A pipeline to a diverse ad industry

Unlike Verizon’s other early talent programs, adfellows was designed to shepherd diverse talent into the marketing and advertising industry through rotational programs and career acceleration opportunities. Fellows have gone to work at major agencies, consultancies, and brands, including R/GA, Accenture, and Walmart.

During the program, fellows rotated through various roles at partner brands and agencies, such as Publicis New York, McCann New York, and Disney Advertising, to better understand what a career in the industry might look like. After four rotations across nine months, the cohort graduates, and many are offered full-time positions, either at the companies where they rotated or at Verizon.

A version of the adfellows website from July 2024 touted that 97% of graduates were offered full-time roles upon completion of the program.

The fellowship is fully paid and required eligible candidates to have a bachelor’s degree, over a 3.0 grade point average, and to be able to work in the U.S.

Schelling confirmed this pipeline “won’t exist in the way that it had with adfellows,” and that the company is shifting its resources toward internal recruiting efforts.

“This is really about us investing and hopefully having these folks work at Verizon,” she said. 

The decision to sunset the program comes 18 months after Scotti departed Verizon, though a Verizon spokesperson said changes to the program were “well underway” before new CMO Leslie Berland’s arrival in December. 

But in May 2022, Verizon had planned to expand the program by increasing each cohort from 30 fellows to 250 fellows by 2026.

Verizon says DEI is still a priority

Schelling maintained that DEI is still a priority for Verizon, especially as many large companies retreat from commitments to underrepresented groups. 

In 2025, Verizon plans to create a marketing track for its Verizon Leadership Development Program, a two-year rotational program for early-career employees transitioning into full-time roles at the company. Verizon said it plans to use learnings from adfellows for the new marketing track.

“The intent is to continue to focus on this space and grow it bigger,” Schelling said. “We are not abandoning the goals [or] the investment in diverse talent in advertising and marketing.”

After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand’s New York office as chief marketing officer (CMO) of Heineken USA.

Most recently, Payne was on the beer giant’s commerce leadership team in Amsterdam, where she led global international brands, Birra Moretti, Edelweiss, Sol, and Strongbow. She was also responsible for transforming its brand-building team, which oversees commercial effectiveness, global capabilities, and global media.

She rejoins Heineken USA, where she previously led the brewer’s Mexican brand portfolio from June 2018 through August 2021, spearheading Dos Equis brand overhaul, and the company’s move into flavored beers.

Before arriving at the Dutch-headquartered group, Payne served as vp, global snacks innovation at PepsiCo from 2013 through 2018. She also held senior marketing roles with Kellogg, and with Diageo in both Europe and the U.S. for its Captain Morgan, Guinness, and Smirnoff brands.

Payne succeeds longtime Heineken USA CMO, Jonnie Cahill, who is leaving after more than a decade with the brand to pursue other opportunities.

Raising the marketing bar

Payne will transition into her new role in January, joining Heineken USA’s management team and reporting to regional CEO Maggie Timoney.

In the first half of 2024, the business posted sluggish sales globally, as tentpole events including the Euros football tournament failed to deliver a notable boost. Heineken’s volume of beer it sold in the first half rose 2.1% year-on-year, below the 3.4% increase forecast by analysts.

In the Americas, sales increased 1.1% versus the 3.1% growth anticipated.

In a statement, Timoney said: “Alison is a strong people leader who brings strategic vision, a passion for the beer category, and a proven track record of building brands and delivering results. Her broad experience across various parts of our business, together with her innovative mindset, will be invaluable to our brands and company.”

Cahill helped alcohol-free beer Heineken 0.0 ascend to the top of the charts in that category as the company adapted to the rise of Dry January, Sober October, and #SoberCurious.

He also spearheaded a Super Bowl ad for Heineken 0.0 in 2013, teaming up with Marvel to promote the release of Ant-Man and the Wasp: Quantumania in February of that year by coupling heroism and productivity with sobriety.

And Cahill worked with Marvel again on a campaign backing lower-calorie light beer Heineken Silver and tied to this past July’s theatrical release of Marvel Studios’ Deadpool & Wolverine.

Globally, Heineken kept the marketing tap flowing in 2024, starting the year out with “Don’t Bale on Your Mates,” a campaign for Dry January in which U.K. soccer legend Gareth Bale encouraged those who were not consuming alcohol to enjoy non-alcoholic beer Heineken 0.0 and not miss out on events and gatherings.

In April, Heineken teamed up with streetwear retailer Bodega to debut “The Boring Phone,” a Nokia handset that only allowed people to send and receive calls and text messages, encouraging individuals to turn off their phones and embrace in-person connections.

The beer brand advanced its connectivity messaging further in October, teaming up with creative agency LePub to install technology at two music events—Mexico’s Live Out festival and Amsterdam Dance Event’s opening party—that delivered a hidden message when people held up their phones, encouraging them to “keep the moment in their memories, not on their devices.”

The minority population (better described as the “emerging majority“) currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group—including Hispanic, Black, and other non-white people—already represents the majority in several states like California and Texas. Buying power is following suit.

Despite these extraordinary changes in the market, many marketing practices remain hegemonized, translating general market plans (predominantly targeting white populations) to minority audiences without nuanced insight into cultural differences. While some organizations are further along in their multicultural thinking, all marketers must work to identify, understand, and reach diverse markets if they wish to remain competitive in this quickly evolving landscape.

Grouping individuals of varying backgrounds and identifying their commonalities has always been an inherent part of marketing. We call it “consumer segmentation.” Yet we know remarkably little about how various cultures shape consumer decisions. We are familiar with consumer insight, but do we fully understand multicultural insight? As RFPs increasingly request “multicultural capabilities,” do we even have a common understanding of what that means? The research is relatively sparse; the marketing fundamentals are outdated.

To fill this void in academic research and practical training, the University of Louisville College of Business and Doe-Anderson, the nation’s oldest independent advertising agency, crystallized a long-standing partnership and turned a critical eye toward standard marketing practices. The goal was as simple as it was significant: prepare marketers of all backgrounds to excel in a more diverse workplace and marketplace.

A twist on town and gown

The Multicultural Marketing (MCM) program launched at the University of Louisville College of Business in spring 2024. It includes an undergraduate major specialization, a minor, and an endowed assistant professorship with support for academic research and community outreach. Doe-Anderson and UofL conducted interviews with a range of stakeholders to shape the early vision, carefully selected to represent a wide range of industry sectors and cultural backgrounds. This included a diverse array of students, research faculty, and administrative leadership from multiple universities as well as marketers from local, regional, and global businesses.

We distilled the latest thinking from all those conversations into four tenets that informed program development and should be core to any multicultural marketing practice, whether in higher education or business.

Human-centered design

Great marketing puts real people at the center, keeping their pain points and preferences front of mind so outcomes are tailored to their unique needs. We must learn to listen for unique lived experiences that may be different from our own.

For students, our curriculum includes existing cultural competency courses from across the university, existing courses on marketing skills within the College of Business, and new fusion courses at the intersection of the two.

Cultural identities

To produce truly tailored outcomes, marketers must develop competencies in appreciating and responding to people’s cultural identities, which form from a sense of belonging and are increasingly complex in today’s world. Circumstances of peoples’ lived experiences may encourage or require multiple cultural identities, especially given factors like globalization, modernization, migration, and interethnic/interfaith marriages.

In one of our newly designed fusion courses titled Multiculturalism in the Marketplace, students learn the history of marketing to diverse cultural groups in the United States (e.g., Hispanic/Latino and African American) to understand how to execute effective marketing efforts to not just those groups but any group.

Diversity

As marketers pursue increasingly diverse markets, marketing teams should reflect the diversity of the consumers and communities they serve. Homogenous perspectives cannot empathize with a heterogeneous market. Every marketer, no matter their background or identity, must be able to appreciate, understand, and integrate diversity in developing marketing plans and leading marketing teams.

Students in the program can develop the multicultural competence needed to tap into the power of diversity and inclusion in teams, organizations, markets, and societies through electives such as Managing a Diverse Workplace.

Marketing constraints

Neither marketing budgets nor marketing tools allow for true one-to-one communication at scale. Therefore, marketers must segment and prioritize consumers to maximize brand investments.

These decisions are critical for maximizing marketing effectiveness and ROI and require some level of generalization. In another fusion course, students learn how to design fiscally and socially responsible marketing plans in the Multicultural Marketing Strategy capstone class.

Early success

In its first year, the program is meeting its goal. We are preparing students to make a positive difference in an increasingly diverse world and developing a deeper pipeline of diverse marketing talent. The program is even attracting students who wouldn’t otherwise have pursued a career in marketing.

For instance, Sheridan Darnell taught at an elementary school and didn’t have a marketing background before enrolling in the University of Louisville College of Business. Still undecided on a major, she took the program’s introductory course in January this year. Before the semester ended, Darnell declared a major in Marketing.

To date, enrollment for the upcoming sections of Multiculturalism in the Marketplace has grown by 60% to full capacity with a waitlist.

The program is quickly becoming a thought leadership hub for the business community. Our engaged board of advisors and community partners are committed to providing hands-on class projects, internships, mentorship, and job opportunities while fostering a professional community for those committed to diversity in marketing. Our CLIK Consumer Behavior Research Conference disseminates new, applicable research while helping attract new faculty interested in studying and teaching multicultural marketing. In return, businesses are gaining early access to diverse talent and cutting-edge research.

Thoughtfully planned and integrated multicultural marketing programs are a promising response to the resounding chorus calling to increase the focus on culture in marketing. By highlighting the importance of multicultural marketing at the undergraduate level, programs like this validate the next generation’s experiences with multiculturalism by preparing a diverse workforce for a diverse marketplace. Linking business and academic communities in this pursuit ensures research agendas align with business needs and future marketing leaders are well positioned to make a lasting impact.

The pull of the pizza business is strong for former Pizza Hut marketer Jenna Bromberg, who has just been named chief marketing officer (CMO) of Papa Johns.

Since 2020, Bromberg has overseen marketing for baby and kids clothing retailer Carter’s, most recently as vp brand marketing and creative.

Before that, she spent five-and-a-half years as director of core brand marketing at Pizza Hut, with a stint as senior director of brand marketing for hotel chain Hampton by Hilton in between.

Bromberg joins Papa Johns as the brand seeks to improve perceptions around value and build out its digital experiences.

She will sit on the leadership team, reporting to recently appointed chief executive (CEO), Todd Penegor, who said in a statement: “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help take the Papa Johns brand into its next chapter.”

He added: “Her proven ability to connect with modern consumers, combined with her deep understanding of the restaurant industry, particularly her experience in the pizza segment, will be invaluable as we continue to expand our market presence.”

A slice of data-driven marketing

Bromberg will now lead brand development, creative initiatives, digital customer experience, and marketing strategy to elevate Papa Johns via data-driven campaigns and overseeing product innovation.

Bromberg added, “The pizza industry has always been close to my heart, and I’m energized by the opportunity to combine my consumer retail experience with my restaurant industry background to create compelling, innovative marketing strategies that will connect with our customers, as well as bring new consumers to the brand.”

The business has struggled in recent years owing to customers returning to pre-pandemic takeout habits, unexpected inflation rises, and labor shortages. In its most recent Q3 earnings update on 7. Nov. Papa Johns said North America sales were down 6% year-on-year, while international sales declined 3% on the back of stores closing in key markets including the U.K.

Revenues were down 3% overall compared to the same period in 2023.

Under former CMO Mark Shambura, who took the reins in April 2023, the pizza chain appointed The Martin Agency as its creative agency of record and awarded Dentsu’s Carat to handle media buying.

When he announced the agency roster in Dec. 2023, Shambura wanted to expand upon the brand’s longtime slogan, “Better Ingredients, Better Pizza,” and celebrate the culture around one of America’s favorite foods.

By Apr. 2024, Papa Johns had debuted a second tagline, “Better Get You Some,” with Shambura saying he wanted to create a tone that was “ accessible dialogue,” around the brand.

Shambura left the company in August to become CMO at Panera Bread.

Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday.

Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies including Coca-Cola and SC Johnson.

Chobani set off on a strategy change last October under former global CMO Thomas Ranese. At the time, he said he wanted to disrupt stereotypes of consumer-packaged-goods advertising through tactics including data collection, retail media partnerships, and unexpected collaborations.

Ranese left his role in April, after just 8 months, and it has remained vacant since.

Kibe will report to president and chief operating officer Kevin Burns and lead the marketing and creative teams for the Chobani and La Colombe brands. In addition to driving growth, he’s focused on marketing innovations, such as strengthening the brand’s analytics and consumer insights capabilities, enhancing digital-first engagement, and creating dynamic activations and partnerships.

“Jai is known for inspiring creativity, energizing brands, and bringing a disciplined, metrics-based approach to strategy,” Burns said in a statement. “His leadership will be instrumental in driving the next phase of our growth as we work to expand awareness beyond today’s core consumer segments.”

Kibe added, “I am thrilled to be joining Chobani at an exciting moment in time, where we can blend art, science and instinct. As a brand that combines purpose with innovation, Chobani has consistently set the standard for great taste, consumer health, and wellness, while driving positive social impact.”