Kantar has appointed Jeff Greenspoon as CEO for the Americas.

Greenspoon will officially start on August 4. He will report to Kantar global CEO Chris Jansen and join the group executive team.

He succeeds Wayne Levings, interim CEO of Kantar Americas and global chief client officer. Levings has led the Americas business for the past two years and will return to the UK when Greenspoon assumes the role.

In a statement, Greenspoon shared that what drew him to Kantar was its “unique mix of global intelligence, trusted marketing IP, and the belief that great insights have the power to change everything.”

“I’ve long admired Kantar’s ability to turn insight into brand and business impact, and I’ve seen first-hand the high regard in which marketing leaders hold the business,” he said.

Greenspoon joins Kantar from dentsu, where he was most recently chief global client officer and chief business officer for the Americas. There, he worked with clients including General Motors, Kraft Heinz, Nestlé, AB InBev, Disney, and Hilton Hotels.

He was previously dentsu’s first chief product officer, CEO of Canada, and global president of integrated solutions. Greenspoon also co-founded digital creative firm Spoke in 2009, which dentsu acquired in 2014.

“Jeff brings a wealth of experience in entrepreneurship, marketing, and strategy,” said Kantar chief executive Chris Jansen in a statement. “His deep understanding of the marketing ecosystem, global client C-suite experience, and proven track record of building high-performing teams make him a great fit for Kantar and our Americas business.”

I’m confident our teams and clients will be struck—as I was—by his energy, creativity, and commitment to client impact,” he continued.

Kantar recently released its global Brand Z study, which identified Apple as the world’s most valuable brand at $1.3 trillion.

FCB has added another title to New York CEO Emma Armstrong’s remit: global chief transformation officer. The role expands her purview from the New York office to the agency’s global network.

Armstrong, who has led FCB New York for five years, will now also oversee innovation and systems integration initiatives across the network, with a eye toward connecting FCB’s global operations.

“We believe in using our creativity as an economic multiplier for the benefit of our clients,” Armstrong told ADWEEK. “That’s always been at our core. How we deliver creativity has significantly evolved over the past decade.”

In her tenure, Armstrong has led FCB New York to triple both revenue and headcount. It also added over 30 brands to its roster including Kenvue’s Listerine and Johnson’s Baby and Kellanova’s Pringles, Cheez-It, Eggo, and Rice Krispies Treats.

“She’s an unbelievable leader who builds trust with the world’s largest clients in a very special way,” Tyler Turnbull, global CEO of FCB, said of Armstrong. “As we formalized this role, that was a key factor.”

As chief transformation officer, Armstrong will help map out FCB’s strategy and use of AI, which will play a crucial role in the agency’s future, she said. FCB has an internal AI console integrated with five LLMs and is setting up agentic workflows.

But as the agency invests more in AI, it will be mindful of using it as a tool to enhance human creativity. As Turnbull put it: “It’s never been easier to make content that’s uninteresting.”

“The success of an agency depends on the work it creates,” he said. “I hope we don’t lose sight of that, given all the innovation we’re seeing.”

Cincinnati-based consumer packaged goods giant Procter & Gamble announced that it would eliminate 7,000 jobs over the next two years as it contends with costs associated with the tariffs imposed by the administration of President Donald Trump and consumer anxiety.

The cuts—which represent close to 6% of the company’s global workforce and 15% of its non-manufacturing workforce—were announced by chief financial officer Andre Schulten during the Deutsche Bank Consumer Conference in Paris on Thursday.

According to the Associated Press, Schulten said, “This restructuring program is an important step toward ensuring our ability to deliver our long-term algorithm over the coming two to three years. It does not, however, remove the near-term challenges that we currently face.”

With an employee base of nearly 108,000 around the world, P&G is known for making popular household and personal products including Tide, Gain, Pampers, Bounty, Crest, Always, Gillette, and Febreze.

The just-announced cuts will be part of a broader restructuring program the company is undertaking, which includes ceasing production in specific markets and dropping certain brands altogether.

AP also reported that the company indicated during a conference call in April that it will likely have to raise prices on its products as it deals with the Trump-imposed tariffs, which affect its raw and packaging materials, as well as some finished products coming from China.

To counter the impact of the tariffs, P&G said it will examine sourcing options and implement productivity improvements.

Michael Gonda has been named Nike‘s new executive vice president and chief communications officer.

Gonda joined the footwear and athletic gear giant from McDonald’s, where he was chief impact officer.

In his new role beginning Monday, July 7, Gonda will oversee Nike’s global communications and communications strategy, including storytelling, corporate and brand reputation, issues management, and employee engagement.

He will also become a member of the company’s senior leadership team, reporting to president and CEO Elliott Hill.

Gonda’s appointment comes on the heels of Nike’s shake-up of its organizational structure and leadership team as it looks to counter years of sluggish sales.

The company divided its consumer, product, and brand leadership department into three distinct areas: consumer and sport, marketing, and product creation (inclusive of innovation and design).

In addition to Gonda, the new leadership team comprised Amy Montagne as president, Nicole Hubbard Graham as executive vp and chief marketing officer, Phil McCartney as executive vp, chief innovation, design, and product officer, and Tom Clarke as chief growth initiatives officer.

“Michael is a deeply strategic, emotionally intelligent, purpose-driven leader who understands the power of storytelling to move both brands and people,” Hill said in a statement. “His vision for driving impactful communications, his instinct for building high-performing teams, and his ability to form authentic connections will help Nike amplify the voice of sport and athletes around the world in bold and meaningful ways. I’m confident he’s the right leader for us as we put Nike back at the center of sport, and our team is excited for the vision and leadership he brings.”

Gonda added, “Nike has always been more than a brand—it’s a storyteller, a cultural force, and a catalyst for belief. I’m deeply honored to join a company that has shaped how people see themselves and the world around them, and I am humbled to help Nike tell the stories that matter, connect even more deeply with athletes and communities, and write the next ambitious chapter with Elliott and this team.”

Marriott International has hired Brad Hiranaga, former chief marketing officer (CMO) at General Mills, as svp, global experience design.

In a LinkedIn post, Marriott’s evp and chief customer officer, Peggy Roe, said: “As we grow and expand our portfolio of brands and experiences globally, Brad will ensure we are focused on what matters most to customers and that our brands are built on clear insights, high-quality standards, and purposeful design.”

“With a powerful blend of entrepreneurial spirit and brand leadership, Brad brings a fresh perspective that will evolve how our brands connect with consumers across generations and around the world.”

ADWEEK reached out to Marriott for further information on Hiranaga’s new remit.

The marketer brings over two decades of experience in consumer packaged goods, fashion, and retail to the position.

He worked at General Mills for 16 years in a variety of roles, culminating in a four-year tenure as CMO.

In 2022, he joined plant-based startup Beyond Meat as a consulting CMO before taking on his most recent position as chief brand officer for trendy outdoor clothing brand Cotopaxi in September that year.

Loyalty and experiences

Roe oversees a team that combines marketing, design, and data to create global strategies that drive customer experience, loyalty, and brand innovation across the hotel chain’s portfolio of over 30 brands and 9,000 properties across 144 countries.

At the heart of this approach is Marriott Bonvoy, a multi-branded rewards and loyalty program.

“We really think about Marriott Bonvoy as our consumer-facing master brand, and our positioning for Bonvoy is that it gives you access to people, places, and passions that you love,” Roe recently said on ADWEEK’s Speed of Culture podcast. “And inside of that is a portfolio of not just hotel brands, but of experiences.”

In February, the business reported an 18% boost in net income, reporting $665 million in net income for Q1 2025.

U.K.-based food delivery company Deliveroo named Lucia Mastromauro as its new vice president of advertising in a move to bolster its retail media network, Deliveroo Media.

In this role, Mastromauro will be responsible for Deliveroo’s advertising business, including strategy, product innovation, commercial growth, and operations across all markets.

Mastromauro joins Deliveroo from Choreograph, WPP’s data and technology consultancy, where she was managing director.

Her addition to Deliveroo comes as the company is set to be acquired by DoorDash, which announced the $3.9 billion transaction earlier this month.

The acquisition expands DoorDash’s reach to nine new countries where Deliveroo operates: Belgium, France, Italy, Ireland, Kuwait, Qatar, Singapore, the United Arab Emirates, and the U.K.

With that additional footprint, DoorDash will cover more than 40 countries, with a combined population exceeding 1 billion people.

“Lucia’s expertise and proven track record in digital media and client strategy make her perfectly placed to lead the next phase of growth for Deliveroo Media,” said Deliveroo chief business officer Carlo Mocci in a statement. “We’ve built a compelling retail media proposition that’s becoming a key part of our business model and revenue, and with the combination of new talent like Lucia and our ambitious strategy, we’re well-positioned to scale our advertising offer and deliver even greater value to our partners.”

Mastromauro added: “As the digital advertising landscape evolves, brands are looking for more relevant and meaningful ways to connect with consumers, and Deliveroo is uniquely positioned to deliver on that. I am excited to help shape what comes next and build on our mission to help brands ‘Deliver Meaningful Moments Now.’”

McDonald’s U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer.

In this role, Fox will lead the marketing teams in the region, oversee agency partnerships, and manage all food strategy and marketing campaigns.

He takes over for Michelle Graham-Clare, who moved on to the position of CMO and corporate vp for international operated markets.

Fox had been working in the food chain’s EMEA (Europe, Middle East, and Africa) international development license office as a senior director of marketing and strategy, responsible for shaping brand and business strategy across 36 markets.

“I’m thrilled to be returning to the U.K. and Ireland market and heading up an incredibly talented team, and it’s great being able to live and breathe the work they are executing every day,” Fox said in a statement.

He added, “We want to carry on creating exciting food that our customers want to talk about, experiences that create the next generation of McDonald’s memories, and exciting campaigns that connect with all of our customers in the way that only we can.”

At the time of his appointment, Fox had already been working with the marketing department, leading the successful A Minecraft Movie collaboration, which produced a new limited-edition menu.

BBH USA has appointed Connor Keeshan as managing director—a new role meant to guide the Publicis Groupe agency through its next chapter of growth.

Keeshan returns to BBH after a five-year stint earlier in his career as an account director. He will now lead account management, reporting to CEO Steven Panariello.

In his career, Keeshan has held senior account management roles at agencies including Johannes Leonardo and TBWA, working on global brands like PlayStation, British Airways, Volkswagen, Samsung, and Mercedes-Benz.

“I love a boomerang story,” Panariello told ADWEEK. “To spend time at BBH—and some of the best people in this industry have—is a fascinating common denominator.”

Keeshan will be tasked with keeping up the momentum for BBH USA, which has recently added 11 wins to its roster—including Goodyear, PayPal, Grey Goose, and PATRÓN.

Panariello, who joined as CEO in August, called the past several months a “thrilling ride.”

“The momentum has been really galvanizing,” he said, adding that the managing director role was needed to “operationalize growth” and “deepen client relationships as we continue to add new partners.”

As BBH enters what Panariello calls its “next pivotal chapter,” the agency is focused on strengthening leadership and sustaining its culture. Keeshan joins a leadership team that, in addition to Panariello, includes CCO Erica Roberts, CSO Samantha Deevi, and CMO Lindsey McNabb.

“There’s a lot of trust between the leaders,” Panariello said. “We know how to rely on each other and how to get the most out of each other, to show up best as an agency.”

He added that BBH has proven its capabilities around rebuilding “iconic brands” that have lost their status and want to reclaim their place in consumers’ minds.

With Keeshan on board, Panariello predicts more growth and “a really exciting new chapter for BBH USA.”

Fallon has appointed James Fox as chief strategy officer and Lauren Pulwer as managing director, rounding out its leadership team under new CEO Nikki Baker and CCO Leslie Shaffer.

Both execs are based in New York and officially join the agency this week.

Fox returns to Fallon after nearly two decades, having worked at the agency from 2003 to 2005. He was most recently global head of brand strategy for Goldman Sachs and previously led Red Peak as CEO through its sale to Hakuhodo in 2016.

“Fallon has always been the peak of the mountain for me when it comes to strategy,” Fox told ADWEEK. “The agency has never forgotten that creativity is the force multiplier in business and strategy is the lever we use. I couldn’t be prouder to return to my Fallon family after all these years.”

Pulwer, who most recently led the Walmart business at Publicis Groupe, steps into a role overseeing operations and client partnerships. She has held leadership roles at Arnold, McCann, and Ogilvy.

“Fallon has incredible passion and heart, and leads clients to big, culture-driving ideas,” said Pulwer. “I’m pumped to partner closely with James, Nikki and Leslie to write the next chapter for Fallon.”

Baker called Fox and Pulwer “the perfect pair” to help lead Fallon’s next chapter, citing their strategic and operational strengths.