What We Can Learn From the Leaders Who’ve Lasted in the Ever-Evolving Role of CMO


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Almost from its origins in the 1990s, the job of chief marketing officer has seemed on the verge of extinction. Conjured on the fly as technology officers shifted the balance of power among finance, sales and marketing departments, the idea of the CMO emerged as the ground under brand strategy decisions was experiencing a tectonic shift.

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Ogilvy’s EMEA Chairman Paul O’Donnell to Retire

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WPP creative agency Ogilvy’s EMEA chairman Paul O’Donnell will retire after nearly four decades with the network.

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As Marketers, We Can Debunk the Model Minority Myth

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“You people are all successful,” a former white manager once said to me. “Getting promoted faster than white men and making more money than all of us. We don’t need to be focused on how we can help our Asian colleagues here. They have more than enough help.”

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Walgreens Brings on Ex-Calvin Klein Global Marketing Head Linh Peters as CMO

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Walgreens has filled the five-month vacancy in its chief marketing officer post with Linh Peters, whose track record includes brand leadership posts at Calvin Klein and Starbucks.

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Sean Finnegan, Agency Veteran Turned Marketing Entrepreneur, Dies at 50

Sean M. Finnegan, whose three-decade career spanned leading roles as a media buyer and planner, digital advertising pioneer and an adviser, investor and leader who bridged the worlds of technology, branding and media, died April 29 in Washington, D.C. of a heart attack. He was 50 years old.

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AAPI Creative Spotlight: Vikas Bhalla Loves the Classics While Looking Toward the Future

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Los Angeles-based creative director Vikas Bhalla’s interests in design and advertising were sparked at an early age. “I grew up in Santa Monica near the Binoculars Building in Venice,” he told Adweek. “I couldn’t believe how cool it looked. It blew my mind.”

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How I Live This War


The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland.

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This story first appeared in the April 25, 2022, special issue of Adweek magazine, created entirely by Ukrainian writers, editors and artists.

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Gold House Debuts Multimillion-Dollar Fund to Promote Asian and Pacific Islander Leadership

In 2018, Harvard Business Review called Asian Americans the “forgotten minority” when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they were the least likely to be promoted to leadership despite having a large presence in the work force.

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Le Truc Appoints Former Ogilvy CCO Marcos Kotlhar as Partner and Chief Creative Officer

Le Truc, the creative model founded last year that brings together over 600 creatives, producers and creative strategists from Publicis agencies into one collaborative space in New York, has made three leadership hires. Marcos Kotlhar joins as partner, chief creative officer, Megan Bundy becomes managing director and Ryan Chong takes on the lead of production role.

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Rethink Leaders to Launch a New Shop With No Fixed Address, Inc

Three Rethink employees are launching a new agency.

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