Colleen DeCourcy, the creative trailblazer who has led Wieden+Kennedy through one of its most successful eras, announced today she is stepping down from her role at the agency and will retire from the advertising industry.
https://www.adweek.com/agencies/wiedenkennedy-president-colleen-decourcy-will-retire-from-advertising/
Meta (formerly Facebook) has named Angelika Gifford as its new Europe, Middle East and Africa (EMEA) chief, succeeding Nicola Mendelsohn who has started in her new role of vice president, Global Business Group.
https://www.adweek.com/media/meta-promotes-angelika-gifford-as-new-emea-chief-succeeding-nicola-mendelsohn/
No matter the category or executive team, brands and gaffes go together, especially when dealing with employee layoffs. But how these companies respond publicly can be better or worse than the initial act—assuming they even know how to properly structure an apology.
https://www.adweek.com/brand-marketing/sorry-doesnt-need-to-be-the-hardest-word/
Over the last decade, Cristina Liquori has built a career based on culture, trust and support… one tiny plastic brick at a time.
https://www.adweek.com/inside-the-brand/expect-unexpected-brand-partnerships-marketing-cristina-liquori/
Meta will have to endure another key departure, as head of Messenger Stan Chudnovsky said he will leave the company at some point in the second quarter of 2022.
https://www.adweek.com/media/head-of-messenger-stan-chudnovsky-to-leave-meta-in-q2-2022/
The out of home category appears to have reversed the deep declines of 2020. So the Out of Home Advertising Association of America (OAAA), the national trade group representing media sellers, agencies and platforms, is preparing for greater gains next year by expanding its leadership team to sharpen its analytics and creative focus.
https://www.adweek.com/performance-marketing/out-of-home-recovery-oaaa-leadership-team/
Christa Pitts didn’t know a career in sales would give her the entrepreneurial foundation to run a global company beloved by families.
https://www.adweek.com/brand-marketing/elf-on-the-shelf-christa-pitts-family-tradition-holiday-juggernaut/
Juliette Morris, a longtime executive in the media and tech industries, will be the new CEO of Adweek.
https://www.adweek.com/brand-marketing/adweek-names-juliette-morris-as-its-new-ceo/
2020 undoubtedly had an impact on you in some shape or form. Perhaps you had career momentum and were continuing to build on you; perhaps you were already a rockstar employee, teammate, respected leader, parent, son, neighbor or a passionate marketer grinding towards what could be next. Regardless of your life stage, you were a different person prior to March of that year.
https://www.adweek.com/brand-marketing/pivoting-your-marketing-career-to-a-nonprofit/
