VML is reshaping its North American leadership bench, naming Jason Xenopoulos CEO of its New York office while elevating longtime creative leader Mel Routhier to North America chief creative officer, the agency told ADWEEK. The appointments are effective immediately.

The moves mark VML’s first major U.S. executive appointments of 2026 and follow a period of leadership transition in New York after the departure of Beth Ann Kaminkow and the retirement of Audrey Melofchik last year.

Xenopoulos will take on a dual role as CEO of VML New York and chief creative officer for global accounts, overseeing the agency’s flagship office while continuing to lead creative work for major multinational clients including Ford and Colgate.

For Xenopoulos, the combined remit reflects a long-held belief that creative leadership and business leadership shouldn’t be separated. He previously led VMLY&R’s New York office from 2018 to 2021 and most recently served as U.S. co-chief creative officer following the merger of VMLY&R and Wunderman Thompson.

“I’ve always thought of agencies as creative companies,” Xenopoulos told ADWEEK. “You can do one or two pieces of great creative work by just rolling up your sleeves and diving into the brief, but in order to do great creative work consistently and repeatedly, you have to build a truly creative company.”

Xenopoulos, who previously served as North America CCO at VML alongside Tom Murphy and has led the Ford account globally, said the timing of the dual role makes sense as agencies navigate rapid technological disruption and shifting client expectations.

“I think it’s even more vital that we keep that creative spirit at the heart of what the agency is today as we go through all of the technological changes around us,” he said.

VML New York, he added, is being positioned as more than just a large U.S. office. Xenopoulos outlined five priorities for the office this year: capability, creativity, growth, innovation, and culture.

“New York has an opportunity to really spearhead the future of VML, and in many ways, the future of the industry,” he said.

That includes pushing the agency’s breadth of offerings—spanning creative, experience design, commerce, and technology—while continuing to invest in creative ideas, even as performance marketing and AI-driven efficiency dominate more client conversations.

Alongside Xenopoulos’ appointment, VML promoted Routhier to North America chief creative officer, where she will partner with Tom Murphy to oversee creative across the region. Routhier joined VML during the pandemic to help build the Walgreens Boots Alliance business globally and later led the Chicago office, most recently holding senior creative leadership roles across both VML’s health practice and its global creative organization.

“I feel like I’m just joining a friend and working on a bigger stage to collectively kind of bear hug North America and help elevate the work,” Routhier said.

Creative leadership responsibilities will be split largely by geography, with Murphy focused on New York and the East Coast and Routhier overseeing the Midwest through the West, while global accounts cut across both leaders’ teams.

Routhier’s immediate focus is on presence and continuity rather than disruption. “I hope they just feel my presence first—as a human,” she said. “I lead with a lot of empathy. I lead with the mentality of ‘hire incredible people, then get out of the way.’”

She also addressed how VML’s “human-first” creative philosophy fits into a moment when AI tools are becoming more embedded in agency workflows. “Human-first doesn’t mean in the absence of technology,” Routhier said. “It just reminds us that people are the heartbeat of it all. The ideas come from people, and we make sure all those people sit at the center of it.”

The leadership changes come as WPP continues to reorganize parts of its global production and technology infrastructure, including the recent consolidation of production operations into WPP Production.

According to Routhier, the shift wouldn’t dilute creative craft or creative-production partnerships. “There’s no change in our commitment to craft and how we make great ideas,” she said.

Both leaders emphasized stability and collaboration following the New York leadership transition. Xenopoulos called Routhier “the right person” to step into the North America role, adding: “I honestly couldn’t think of anyone better. She has my full support and trust.”

The Trade Desk has appointed longtime executive Tahnil Davis as interim chief financial officer, to replace Alexander Kayyal who left the company on January 24, according to a filing with the Securities and Exchange Commission.

Kayyal, who joined The Trade Desk as CFO in August 2025, will remain on the company’s board through its 2026 annual shareholder meeting, the filing said.

Davis, who has served as the company’s chief accounting officer since 2023, stepped into the interim CFO and principal financial officer roles effective Jan. 24. The company said it plans to launch an external search for a permanent finance chief, per the filing. 

Davis has been with The Trade Desk since 2015, holding a series of senior finance roles including senior vice president of finance and senior vice president, chief accounting officer.

The Trade Desk did not disclose additional details beyond the SEC filing. 

The leadership change comes at a moment of heightened scrutiny for adtech companies as marketers reassess spend amid shifting signal loss, pressure on programmatic pricing and increased competition from rivals like Amazon. 

Wells Fargo kept an Equal Weight rating on The Trade Desk with a $42 price target following the company’s CFO transition and reaffirmed fourth-quarter outlook. Shares were down about 7% in morning trading.

In a research note, the firm said the departure of Kayyal—who joined the company roughly six months ago—adds to what it described as “continued fundamental and narrative volatility.” The bank said leadership turnover could be making it harder for The Trade Desk to counter competition from Amazon’s DSP, which has snagged millions in ad dollars from the company, ADWEEK previously reported. 

Wells Fargo added that the company should prioritize a finance chief with public company CFO experience, noting neither of its prior CFOs had that background.

The Trade Desk is expected to report earnings on Feb. 25 and has said it anticipates fourth-quarter revenue in line with its earlier projection of $840 million.

This week has been another revolving door of hires and promotions at brands, from CMO appointments to high-profile exits.

We’re rounding up the U.S. and global marketing leadership moves you should know about for the week ending Jan. 23.

– Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after seven years, confirmed her new role in a LinkedIn post. MAI is Microsoft’s dedicated AI research lab, established in 2024. It’s led by DeepMind co-founder Mustafa Suleyman as CEO.

– Meanwhile, over at Pinterest, Amazon’s former global brand and marketing vp, Claudine Cheever, will assume the role of CMO. At the same time, DoorDash and Spotify veteran Lee Brown will join as chief business officer, a newly created role.

– Former Salesforce and DocuSign exec Meghan Gendelman has joined creative editing platform Canva as CMO, B2B. “My focus is simple and relentless: moving Canva from the tool people love to the platform organizations rely on at work,” she wrote on LinkedIn.

– Marissa Jarratt, executive vp and chief marketing and sustainability officer for 7-Eleven, has confirmed her departure from the business after seven years.

– U.K. footwear retailer Schuh has appointed former Wieden+Kennedy exec Natalie King as CMO. She joins from Accessorize, where she served as global marketing director.

For 20 years, executive search and advisory firm Spencer Stuart has published data on chief marketing officer (CMO) tenure. Since 2022, the average number of years that marketing bosses stay in one role has hovered around 4 years.

ADWEEK can exclusively reveal that CMO tenure among S&P 500 companies now stands at 4.1 years in 2025, down slightly from 4.3 years in 2024. That compares to 5 years for all C-suite roles.

Chief executives (CEOs) stay an average of 7.6 years, while chief financial officers (CFOs) typically remain in post for 4.7. Only chief operating officers’ (COO) tenures were shorter, at 3.3 years on average, owing to their aspirations to step up to the CEO office.

The reason for the incremental year-on-year CMO tenure decline, according to Richard Sanderson, who leads Spencer Stuart’s marketing, sales, and communications officer practice in North America, is due to the influence of longtime CMO exits on the dataset. For instance, Raja Rajamannar left Mastercard after 13 years as chief marketing and communications officer.

While some might read CMOs’ comparatively short reigns as an indication they’re failing to make an impact or being fired, Sanderson said the data shows the opposite to be true.

“Short tenure is actually a function of the role,” he told ADWEEK, “because the CMO role is a developmental one that leads as a stepping stone or a springboard onto bigger things.”

Below, ADWEEK unpacks four of the top findings from Spencer Stuart’s 2025 CMO Tenure report.

1. CMOs are moving on up

When CMOs leave their role, they are likely to advance to bigger responsibilities, the report found.

Of the 218 CMO exits between 2021 and 2025, nearly two-thirds (62%) were either promoted at their company or went on to a similar or bigger role at another company.

Notably, 9% advanced to a CEO role, as Hinge’s Jackie Jantos did in 2025 after four years as marketing chief. 13% become a divisional CEO, COO, or president.

Of those leaving their organization, 77% of CMOs landed at a new company within six months. 

The CMO-to-CEO pipeline was more prominent at CPG brands like Procter & Gamble (P&G), where CMOs were often groomed for the CEO role. CMO tenure at these companies was the shortest of all the industries Spencer Stuart analyzed, at 3.5 years.

“Low CMO tenure is not a sign of failure. In fact, quite the opposite. It’s actually a sign of success, because so many of them are being promoted into other roles,” said Sanderson.

2. Brands are marketing without a CMO

In line with 2024’s findings, roughly a third (31%) of SP&P 500 companies do not have a CMO.

However, that doesn’t mean they don’t have a marketing boss; the responsibility simply sits elsewhere on the org chart.

Sanderson said companies are increasingly hiring for alternative or complementary positions, including chief growth officer (CGO), filled by Walmart in January, and chief revenue officer (CRO), adopted by Morningstar in late 2025.

These roles might not be CMO positions, but they typically include some responsibility for marketing and have brand and data specialists reporting into them, Sanderson observed.

“It’s not that marketing has gone away, but rather the set go-to-market capabilities have been restructured in a new way, for example, around a CRO,” he explained.

The CMO role isn’t dead, though. While some organizations, such as Unilever, are decentralizing marketing, others, like Disney, are doing the opposite and appointing their first formal CMO.

“It’s always fluid. Where one role is broken up, another is created,” observed Sanderson.

3. Hiring practices vary vastly

In Spencer Stuart’s 2025 sample, 62% of CMOs were appointed from within, while 38% were externally hired.

Of that latter group, 43% came from a different industry, suggesting companies are seeking a different perspective or capability set.

Some industries showed a more obvious pattern of hiring externally. This included financial services companies, which sourced 47% of CMOs from outside their businesses and 43% from outside the sector entirely. Sanderson said this demonstrated an increased recognition among these brands that marketing could be a revenue driver, as well as a need for them to strengthen their in-house development initiatives.

Fast-paced tech, telecom, and media firms were more likely to hire CMOs from within their own industry, with just 26% of marketers hired from outside these businesses arriving from a different sector.

4. 2026 is about pressure and opportunity

Per another study from Spencer Stuart, one-third of Fortune 500 companies expect to cut costs by 20% or more over the next two years, thanks in part to AI.

This financial pressure means CMOs and their counterparts will be squeezed further in 2026. However, for those willing to adapt, it’s also a moment to redefine marketing leadership by expanding their responsibilities.

“This is your golden age,” Sanderson said. “Strong marketing leaders have an opportunity to step up and take on a broader remit than ever before.”

Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global brand and marketing vice president, Claudine Cheever, will assume the role of CMO, while DoorDash and Spotify veteran Lee Brown will join as chief business officer, a newly created role.

The appointments come at a dynamic time for the 15-year-old social platform. When Bill Ready—who was PayPal’s COO before becoming commerce chief for Google—took over as CEO of Pinterest in 2022, he laid out the platform’s ecommerce ambitions.

“As someone who has spent most of my career in commerce and payments, it’s so clear to me that Pinterest has the opportunity to build something unique,” Ready said on LinkedIn at the time. “In the next phase of our journey, we will help people engage more deeply with all the inspiring products and services they find on our platform so they can build their best lives.”

In a post earlier today, Ready suggested that these two new hires will play key roles in those plans.

“Lee is a proven business leader with deep experience leading global sales and content teams at beloved consumer apps and publishers,” Ready wrote. “Claudine has spent the past decade leading marketing for the world’s largest online retailer.”

In her own LinkedIn post, Cheever expressed enthusiasm for joining Pinterest for its “next chapter” while also reinforcing the platform’s roots as “a place where people come to feel inspired, take action, and shop.”

Cheever replaces former CMO Andréa Mallard, who’d held the post for nearly seven years and has joined Microsoft AI as CMO.

From inspiration to purchase

Pinterest debuted in 2010 as a digital cork board where users could collect images and videos (“pins”) of things that sparked their imaginations in areas like apparel, home decor, and travel. Its original business model was heavily dependent on advertising.

The social media platform awakened to the potential of online shopping via social media in 2015, when it introduced Buyable Pins. In 2017, its “Shop the Look” feature furnished its advertisers with click-to-purchase capabilities for items featured in pins.

In 2020, Pinterest proclaimed a “goal of making every pin shoppable.” Four new shopping enhancements appeared in 2022, including an API to empower advertisers with catalog management and product metadata features to support merchants on the platform.

While economic realities, including tariffs and tighter ad budgets, have spurred Pinterest to evolve, it’s not facing an existential crisis. The company posted a strong Q3 performance, including 17% year-over-year revenue gains, a 12% jump in monthly active users to 600 million, and an adjusted EBITDA of $306 million.

Even so, the social media platform got a late start to the ecommerce game; Twitter and Facebook introduced “Buy” buttons in 2014.

And while Pinterest is incorporating AI to improve recommendation relevancy and ad engagement, that effort has been expensive; the platform’s 2023 R&D costs of $1.07 billion rose to $1.24 billion in 2024.

To further increase its visibility as a shopping destination, Pinterest recently inked a deal with Roku for Bring My Pinterest to Life, a streaming series featuring six 22-minute episodes in which influencers Caroline Vazzana, Tay BeepBoop Nakamoto, and Drew Michael Scott will lead guest consumers on an “inspiration to realization” shopping journey.

Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO).

The exec, who left Pinterest in January after seven years, confirmed her new role in a LinkedIn post.

“Just under two weeks ago, I began my new role as CMO for Microsoft AI,” she wrote. “AI is already the most consequential technological shift of my lifetime. It will shape our children’s lives in ways that are difficult to predict.”

She continued: “That’s precisely why I’ve joined profoundly thoughtful leaders like Mustafa Suleyman, Yusuf Mehdi, Jacob Andreou, Mike Davidson, Julia Beizer, Ciaran McCarthy, Charles Kha, Mark D’Arcy, and David Levenson (among many others I’ve yet to meet) to help build a technology that truly earns the trust needed to serve human potential.”

ADWEEK has reached out to Microsoft for further details on Mallard’s hire.

MAI is Microsoft’s dedicated AI research lab, established in 2024. It’s led by DeepMind co-founder Suleyman as CEO.

In late 2025, MAI unveiled new branding and a website showcasing its core tools and products, which include its LLM companion Copilot, AI-powered search engine Bing, its Edge browser, and communication platform GroupMe.

Mallard’s appointment comes as the legacy tech giant ramps up its AI ambitions. It has already committed billions to OpenAI, embedding the newcomer’s models across Co-Pilot, Bing, and cloud-computing platform Azure.

It also comes as AI brands continue to snap up senior marketing talent, including chipmaker Nvidia’s recent hire of longtime Google executive Alison Wagonfeld as its first-ever CMO.

A pin-worthy legacy

During her tenure at Pinterest as global CMO, ADWEEK Brand Genius honoree Mallard expanded her remit to include external communications.

She built Pinterest’s global marketing function from scratch, steering the brand through its 2019 IPO and the COVID-19 pandemic.

Mallard also helped reposition Pinterest as a positive, inspiration-led alternative to traditional social media feeds through its marketing, and launched tentpole initiatives, including its yearly Pinterest Predicts trends report and flagship advertiser showcase, Pinterest Presents.

These efforts resulted in Pinterest sharpening its cultural relevance among Gen Z, growing advertiser appeal, and scaling to reach 600 million monthly users.

Now, Pinterest has hired Claudine Cheever as CMO. She was most recently vp of global brand and marketing at Amazon, where she worked for nearly a decade.

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a long battle with cancer. He was 58.

A post to Gentry’s LinkedIn profile Thursday evening read: “If you are reading this, it means that I’m no longer around and lost my fight with cancer. While I am dying earlier than most, I outlived myself by 28 years, thanks to a kidney transplant and modern medicine, and I’ve had a wonderful life. I am a lucky and thankful man.” 

Gentry went on to express gratitude for the many people he bonded with during the course of his career, saying “the best part of the ride has been all the amazing relationships I’ve formed over the years.”

The company confirmed his death in an email to ADWEEK.

Gentry was considered a trailblazer in adtech, contributing to the innovation of header bidding in the mid-2010s and the evolution of supply-side identity technology. 

He was also a thoughtful leader, collaborator, and friend to many.

“JG’s belief in me changed my life,” OpenX president Matt Sattel said in a statement shared with ADWEEK. “He was more than a leader to me. He was an advocate, a mentor, and a friend. JG believed that doing the right thing and building a strong business could go hand in hand, and showed us that it was possible to lead with both strength and humanity, even when it was hard. In challenging moments, he pushed me to think bigger, act with clarity, and put our people first. His career and lessons will stay with me always, and he will be deeply missed.”

A graduate of Northwestern University’s Kellogg School of Management and of UCLA, Gentry worked at the Walt Disney Company in the 1990s, where he directed distribution strategy for ABC cable networks. He went on to hold various executive roles across the advertising and financial services industries, with stints as a senior vice president and general manager at Overture (an early leader in digital advertising acquired by Yahoo for $1.63 billion in 2003), chief revenue officer of financial services company Green Dot, and president of adtech startup Spot Runner—before joining OpenX in 2012. 

Gentry was appointed chief executive at OpenX in 2020, after years of serving the company as an advisor, and later, as its president. He steered OpenX through various hurdles, including the disruptive entry of header bidding, evolving privacy regulations, and an ongoing legal battle with Google over antitrust allegations. 

Gentry’s mentorship and leadership style were widely praised. Chris Gaglia, a former OpenX employee, recalled Gentry’s initial hesitance to hire him over concerns that Gaglia was a surfer, and Gentry was “worried about motivation.” However, the two bonded quickly and, “as it turned out, JG loved paddleboarding and spending time in Newport Beach—and once we connected, we never looked back,” Gaglia said. 

“Every once in a while, you meet someone who leaves a lasting imprint on your life. JG was one of those people,” Gaglia said. “Although my time working with him was far too short, I’ll never forget our weekly one-on-ones—half nervous, half excited—because he was always direct, always expected outcomes, and yet somehow always sent you away sharper than when you walked in. He was a leader who challenged you, believed in you, and made you better. The industry lost a great one.”

Michael Todd, an executive at Silver Lake Partners who previously worked as chief technology officer and at OpenX, remembered Gentry as a thoughtful and caring presence. “John was instrumental in building OpenX into the independent, people-first ad tech company it became known for over the past decade,” Todd told ADWEEK. “He combined deep industry intuition with genuine care for those around him, and he pushed everyone to operate at a higher standard. I was fortunate to learn from him as a leader and to know him as a person.”

Tributes to Gentry flooded social media following the news of his death. 

Jason Fairchild, cofounder and CEO of TV adtech firm tvScientific, in a post, called Gentry “an industry leader, a pioneer, a collaborator to many of us, and an incredible executive.” He also characterized Gentry as his “best friend,” “mentor,” and “biggest fan.” 

Fairchild and Gentry worked together at software firm GoTo.com before Fairchild recruited Gentry to join OpenX. Under his oversight, Fairchild wrote, “OpenX re-transformed into a high-growth company driven by innovation and incredible execution.”

In a statement to ADWEEK, Fairchild added: “John was a force of nature. A force centered on doing the right thing. The right thing for the company and the right thing for the individual. The force was uncompromising and often pushed people out of their comfort zones, but it was grounded in empathy and care for the person.”

In their personal lives, Gentry and Fairchild were extremely close. “We spent countless hours together commuting, vacationing, and just hanging out, talking about work, life’s ups and downs, our goals, family, and whatever was going on,” Fairchild wrote in his post. “We raised our kids together, sharing Christmas mornings or teaming up against the kids for epic Call of Duty matches, only to get our asses kicked by 8-year-olds. We were in and out of each other’s chaotic daily lives for decades. He was the first friend I’d call with good news or to talk through a life challenge.”

Gentry’s selflessness and good nature were echoed by others who knew him and worked with him. 

“JG was a thoughtful man that helped me out on numerous occasions without asking for anything in return,” said Wayne Blodwell, who leads the programmatic practice at Stagwell agency Assembly Global, and previously consulted for OpenX. He added: “His openness and kindness will be missed by those around him and the wider industry.”

What if the most powerful career advice is to stop listening to everyone else?

In this episode of Adspeak by Adweek, recorded live at Brandweek, host Ryan Joe sits down with marketing powerhouse Bozoma Saint John to unpack how intuition and not approval has guided her career across Apple, Uber, Netflix, and beyond. 

Bozoma shares why traditional mentorship is overrated, how fear often disguises itself as “good advice,” and what it really takes to assert authority in rigid corporate environments. 

From building intuition through everyday decisions to planning intentional pivots, this conversation is a masterclass in leading authentically and confidently on your own terms.

What you’ll learn:

• How to assert authority in established organizations
• Why traditional mentorship and champions are overrated
• The practice framework for building unshakeable intuition
• How to distinguish fear-based advice from intuition
• The strategic planning method for pivoting
• How mentoring reveals leadership blind spots

Bozoma Saint John is the founder and CEO of Eve by Boz, a culturally rooted hair and hair care brand celebrating Black women and women of color, and a Hall of Fame–inducted marketing executive, author, and unapologetic badass. She built an iconic career at SpikeDDB, PepsiCo, Apple, Uber, Endeavor, and Netflix, where she served as Global CMO. 

She’s also the author of The Urgent Life, a Harvard Business School case study subject, and creator of leadership programs including The Anatomy of a Badass. She serves on multiple boards, is an Ambassador for the African Diaspora to Ghana, and proudly considers motherhood her greatest achievement.

Episode highlights: 

[03:53] Applying the Molecular Theory of Change to Lead with Authority — Bozoma Saint John introduces the idea that leaders function like molecules—when you enter an organisation, you fundamentally change its structure. For CMOs in established companies, this reframes authority: you are not a supporting element but a catalyst. She warns against shrinking yourself to gain acceptance, noting that withholding perspective weakens both leader and organisation. When she joined Uber as its first Chief Brand Officer, she immediately defined the brand problem and acted decisively. Embracing your full experience positions you as essential to meaningful organisational evolution.

[11:04] Learning to Separate Fear-Based Advice from Real Guidance — Bozoma explains that much career advice, even from trusted mentors or loved ones, is rooted in fear rather than insight. People project their own risk tolerance and experiences onto your decisions. She shares how nearly everyone discouraged her from leaving PepsiCo after a personal loss, advice that would have blocked a pivotal opportunity. For leaders facing major pivots, the lesson is discernment. Understanding where advice comes from allows you to protect your agency, move forward with clarity, and access opportunities others cannot imagine for you.

[14:40] Building Strong Intuition Through Daily Decision-Making Practice — According to Bozoma, intuition isn’t mystical; it’s trained. She challenges leaders to stop outsourcing small daily decisions, like what to wear or which meetings to attend. Constantly seeking opinions weakens internal judgment and creates dependency. By practicing self-trust in low-stakes moments, leaders build the confidence needed for high-stakes decisions. She applies this by listening closely to her gut when evaluating opportunities and walking away when something feels off. Over time, this discipline turns decision-making into confident, grounded action.

[20:35] Planning Career Pivots with Strategy, Milestones, and Intention — Bozoma pushes back on the myth that successful career pivots are spontaneous. Meaningful change requires planning, especially for leaders with real responsibilities. Her approach is to quietly set three-month milestones: specific outcomes that signal whether a role is improving or it’s time to move on. If progress doesn’t materialise, the exit plan activates. This method allows leaders to stay intentional rather than stuck or reckless. By preparing transitions in advance, pivots happen from strength, clarity, and readiness, not burnout or impulse.

This week has been another revolving door of hires and promotions at brands, from marketing reshuffles to high-profile appointments.

We’re rounding up the U.S. and global marketing leadership moves you should know about for the week ending Jan. 16.

– The Walt Disney Company announced that it is creating a new enterprise marketing and brand organization to be led by Asad Ayaz as its first-ever chief marketing and brand officer.

– Coca-Cola has expanded the remit of its top marketer, Manolo Arroyo. From March, he’ll take on the role of executive vp and chief marketing and customer commercial officer. The soda giant has also introduced a new chief digital officer role, appointing former marketer Sedef Salingan Sahin to the position.

– Gap is going to Hollywood with the hire of Pam Kaufman to the newly-created role of executive vp, chief entertainment officer. The former Paramount exec will be tasked with building the retail company’s “Fashiontainment” platform, which spans entertainment, content, and licensing across music, TV, film, sports, gaming, consumer products, and cultural collaborations. 

– Greg Revelle, former Best Buy and Kohl’s CMO, is now chief customer officer at EV maker Rivian.

– Coach has appointed Bel and General Mills vet Arjoon Bose as vp marketing for EMEA and India.