CPB has a new global chief executive as the agency embraces change for a new era.
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https://www.adweek.com/agencies/cpb-hires-gsdm-president-marianne-malina-global-ceo/
Juliana Jaoudi joined Nextdoor as head of global enterprise ad sales.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/programmatic/nextdoor-taps-juliana-jaoudi-as-head-of-global-enterprise-ad-sales/
Mastering team motivation requires a carefully curated approach consisting of key motivational factors, limiting leadership pitfalls, and an overall personalized approach based on each individual’s career stage. The 1:1 is a critical piece of team motivation as it acts as a dedicated space on the calendar for managers and team members to discuss goals, progress, challenges within the business, career aspirations, and to personally connect. Ben Horowitz, cofounder and general partner at the venture capital firm Andreessen Horowitz, describes a 1:1 as a “free-form meeting for all the pressing issues, brilliant ideas, and chronic frustrations that do not fit neatly into status reports, email and other less personal and intimate mechanisms.” However, what does it take to run a good meeting and most effectively motivate your team members?
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/inside-the-brand/the-secrets-to-an-effective-1-on-1/
Vice’s in-house creative agency, Virtue, has brought in a veteran leader to lead global business efforts as it pursues further growth.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/agencies/exclusive-virtue-hires-ogilvy-alum-as-first-global-chief-growth-officer/
Khartoon Weiss knows there’s a disconnect between advertisers and Gen Z. It’s unavoidable from her perch as head of global agency and accounts at TikTok.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/media/khartoon-weiss-translates-tiktok-for-20th-century-businesses/
Fernando Machado, who announced his departure from Restaurant Brands International Thursday, is joining Activision Blizzard as chief marketing officer. He will start the new role on April 12.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/brand-marketing/fernando-machado-is-joining-activision-blizzard-as-cmo/
Fernando Machado, global chief marketing officer of Restaurant Brands International, is leaving the company after seven years, he confirmed to Adweek. Paloma Azulay will step in as global chief brand officer for the company, which oversees fast food giants Burger King, Popeyes and Tim Hortons.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/brand-marketing/fernando-machado-is-leaving-restaurant-brands-international/
Vice Media Group (VMG) has acquired creative consultancy Pltfrmr, which will subsequently be merged with in-house creative agency Virtue.
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Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/agencies/vice-media-group-expands-creative-offering-with-acquisition-of-pltfrmr/
The run on investment-related hires continues at media agencies, with GroupM’s Wavemaker hiring from Amazon, effectively reversing the typical talent migration route from agencies.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/agencies/exclusive-wavemaker-hires-investment-and-activation-lead-from-amazon/
Based on a recent Adweek Intelligence survey, managers tend to overestimate how engaged their teams are and mistakenly think the number one factor in motivating employees is their own leadership. The inverse is actually true. When you put employees in the driver’s seat and empower independent decision-making, provide flexibility, and give them the ability to work on things they are passionate about, motivation rises.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/inside-the-brand/how-to-avoid-the-top-5-pitfalls-demotivating-employees-right-now/