Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free. Serena Smith spent a summer weekend at an Airbnb on the Jersey shore, laying out by the pool with her laptop in hand, going out to dinner every night and frequenting a ..
Tag : Life After Lockdown
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now. The ongoing Covid-19 pandemic hit artisans hard by limiting the in-person encounters that many rely on to survive. Many makers have had to reimagine or ..
Founded by sixth-generation Texan Bert “Tito” Beveridge, Tito’s Handmade Vodka is reminding the spirits world how far it’s come in just 25 years—from being distilled in an Austin shack to a fan favorite at music festivals like Austin City Limits. Recommended articles https://www.adweek.com/brand-marketing/titos-25th-anniversary-new-bottle-ar-e..
For Black-owned businesses, the pandemic was only the latest obstacle in a line of systemic barriers to success. However, Black-owned lifestyle platform and travel brand Black & Abroad is creating substantial ways to help these businesses thrive. Recommended articles https://www.adweek.com/brand-marketing/black-abroad-map-travel-black-communiti..
It’s no secret that small businesses play a significant role in powering the economy. However, the pandemic has hit small businesses the hardest, making supporting and buying local even more essential. Recommended articles https://www.adweek.com/brand-marketing/derrick-henrys-little-mistake-leads-to-big-fortune-for-a-small-business-in-f..
The health care debt gap continues to disproportionately impact people of color, especially those in low-income communities. Insurance company Aflac and former NFL star, now head football coach for Jackson State University, Deion Sanders are working together to minimize that. Recommended articles https://www.adweek.com/brand-marketing/aflac-and-nfl-legend-deion-sanders-aim-to-close-the-medical-debt-gap-with-a-new-i..
If the past two years have taught us anything, it’s that inaccessible affordable health care has had a significant impact on marginalized communities—especially during a public health crisis. Recommended articles https://www.adweek.com/brand-marketing/a-hospital-network-asks-when-all-of-torontos-patients-will-see-equality-in-st..
Despite the havoc that multiple Covid-19 variants have wreaked over the past two years, vaccination remains a very controversial topic—especially within the Black community. Recommended articles https://www.adweek.com/creativity/adnatomy-how-dating-app-blk-turned-vax-that-thang-up-into-the-song-of-t..
The holiday season is upon us and as usual, the Grinch does not want any part of it. Don’t worry, the Mean One won’t be stealing Christmas this year. Instead, he’s taking off this season and offering his cave as a vacation rental for holiday travelers. Recommended articles https://www.adweek.com/brand-marketing/this-holiday-season-you-can-stay-in-the-grinchs-mt-cru..
Black Friday continues to be the busiest day of the year for many shoppers. However, one popular party game is turning the tables and actually giving a little cash to consumers this holiday season. Recommended articles https://www.adweek.com/brand-marketing/cards-against-humanity-will-pay-you-for-a-few-random-tasks-this-bla..