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reader comments 33 with 30 posters participating Share this story This month, LinkedIn researchers revealed in Science that the company spent five years quietly researching more than 20 million users. By tweaking the professional networking platform’s algorithm, researchers were trying to determine through A/B testing whether users end up with more job opportunities when they ..

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B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:  Funding has dried up. Mid-term election season is driving up engagement costs. Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising. In this post, I’ll lay out some ..

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New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your ..

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Search Engine Optimization is no longer a do-it-yourself project unless you have a solid decade or so handling digital marketing and the latest Google algorithm changes.  Making websites and web pages more relevant, authoritative, and mobile-friendly is now an essential part of any overall business plan. Search Engine Optimizing produces better rankings on all search ..

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Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of engagement. Her updates regularly attract hundreds of reactions, comments and shares.  So what’s her secret to posting effectively on LinkedIn and being so ..

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Link building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO. However, like with any other industry, you also ..

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The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and edit campaigns, manage pages, and create reports. Matched Audiences. Matched audiences allow ..

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