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Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita. Even though Bulgakov didn’t mean that in the context ..

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Opinions expressed by Entrepreneur contributors are their own. It’s a mystery. Your sales and marketing expense has been over budget for months, but you’re missing your revenue projections. You’re burning far more cash than you had projected just a few months ago. And yet, your CFO and VP of Marketing assure you that the ROI ..

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Opinions expressed by Entrepreneur contributors are their own. If you’re renting properties in 2022, you’ve embarked on a profitable endeavor. As housing prices soar and demand for rental properties grows, there’s no investment more lucrative than real estate. But to make the most of this leasing season, you need an airtight marketing strategy. This means ..

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Opinions expressed by Entrepreneur contributors are their own. Collaborations are one of the most effective ways to boost your marketing activities. Most companies and startups know this and invest significant resources into collaboration activities. When they first hear about collaborations, many people immediately think about influencer marketing campaigns. They think about celebrities sharing products on ..

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Opinions expressed by Entrepreneur contributors are their own. In today’s world, data is everything. A data analyst for Centogene once said, “Data is information, and information is power.” When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes ..

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Opinions expressed by Entrepreneur contributors are their own. At least two-thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% of 13-35 year-olds send memes ..

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Opinions expressed by Entrepreneur contributors are their own. The widespread adoption of home internet connections in the 1990s led to online banking services becoming commonplace. That was over 30 years ago. So why are loan companies still flaunting a “digital transformation” and “digital-first” approach as if it means something today? A recent ad for a ..

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Opinions expressed by Entrepreneur contributors are their own. Demands on a business owner’s time are intense, and successful entrepreneurs know how to determine which tasks to delegate. Marketing and branding are often outsourced in growing companies due to the sheer volume and variety of collateral needed to get the right message to customers across multiple ..

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Opinions expressed by Entrepreneur contributors are their own. Online content is now a critical connection point between brands and consumers. It’s not only where many consumers first engage with your brand but where your appeal, value and industry authority are first established and reinforced. Without an effective content marketing strategy driving your outreach, you’re missing ..

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Opinions expressed by Entrepreneur contributors are their own. Even if you have only been in business for a limited time, you’ll have recognized that a percentage of leads, referrals and other business comes from your professional network. In fact, if you are a small business owner, no matter the sector or industry, a significant proportion ..

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