Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the mindsets needed to succeed in each of ..
Tag : marketing
Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential growth. Remember that, in 99% of cases, ..
Opinions expressed by Entrepreneur contributors are their own. If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority Brands’ explosive growth from one home service ..
Opinions expressed by Entrepreneur contributors are their own. Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl commercials have become a cultural phenomenon, with ..
Opinions expressed by Entrepreneur contributors are their own. Whew! Another (hopefully) successful year is in the bag. But don’t rest too easy because the best time to set yourself up for success in 2024 is right now. The beginning of the year is a perfect opportunity to reflect on last year’s wins and losses and ..
Opinions expressed by Entrepreneur contributors are their own. Can small businesses outperform their larger competition? Recent history would suggest so. Take a look at Tesla. A successful company now, just a few years ago, Tesla was simply a startup with an idea to revolutionize electric cars. Arguably, larger car manufacturers had more resources to do ..
Opinions expressed by Entrepreneur contributors are their own. As a builder of brands and, more importantly, a human being, an iconic scene from the movie Jerry Maguire resonates deeply with me. Jerry, portrayed by Tom Cruise, experiences an awakening that transcends the world of sports management. His realization goes beyond not treating athletes as commodities; ..
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is a multi-faceted effort to manage and build a positive reputation. Powerful PR work includes many things, such as media relations and public sentiment. PR plays a critical role in business success by providing comprehensive brand management. Some important PR efforts include building brand ..
Opinions expressed by Entrepreneur contributors are their own. You can charge a premium for products or services if you have a strong personal brand. Individuals build their personal brand by utilizing their reputation, expertise and influence to create a perceived value for their products or services. Having a personal brand will position you as an ..
Opinions expressed by Entrepreneur contributors are their own. Keyword research is a major step in any well-planned SEO strategy. This is due to the significance of keywords in things like content optimization and improving ranks on search engine results pages. Usually, keyword research is conducted as the first step to lay the foundation of the ..