Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA). ..
Tag : Microsoft Advertising
Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business. Microsoft CEO Satya Nadella says there are now more than 150 million subscriptions to newsletters on LinkedIn. Gaining an Edge. The search and advertising bump was ..
The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads, Smart Campaigns, and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements. Let’s take a look. Performance Max import ..
Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are “infographic-inspired,” meant to “innovate and disrupt web search.” What they look like. The new ad formats are collages of videos and images shown at the ..
Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The new feature isn’t available to all advertisers yet but you can sign up for the waitlist here. Multi-platform lets advertisers expand their reach by ..
Microsoft just announced five new ad products and updates available to advertisers immediately. Pinterest Import Performance Max beta Multimedia Ads support in Editor Cruise, Tours and Activities ads Subdomains in Dynamic Search Ads (DSAs) Pinterest Imports. Microsoft’s Import tools allow advertisers to import campaigns from Google and Facebook into Microsoft, for easier setup and quicker ..
PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such ..
Advertisers now have five additional months to migrate their expanded text ads to RSAs. The new extended deadline. In April we reported that Microsoft was extending the original June 30 deadline to August 29. Today Microsoft announced that they were once again, extending that deadline to February 1, 2023. Microsoft says the extension is in ..
Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting. What’s the deal. In Outlook users have two options for organizing their inbox. You have a “focused” tab with important mail and an “other” tab with everything else. Previously Microsoft had only put the ..
Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in. Automotive Ads The new Automotive Ads are specific ad formats that are unique to the auto industry. The new ad format will display a photo of the vehicle for sale, the ..