Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save. Activision Blizzard’s Overwatch League (OWL) is back for fifth season, and in ..
Announcing Brandweek, live and in person, Sept. 12-16 in Miami, Fla. It’s a cant-miss experience where you’ll join the brightest minds and biggest names in brand marketing and advertising to explore promising trends, proven solutions and pressing challenges facing the industry. Join the movement now and lock in up to 70% off. The streaming wars ..
With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga. Recommended articles https://www.adweek.com/brand-marketing/sonic-the-hedgehog-teams-with-candy-crush-to-promo..
Although video games have been captivating audiences for decades, significant advancements are being made in the world of gaming in preparation for the metaverse. Cathy Hackl, dubbed “The Godmother of the Metaverse,” and chief metaverse officer of the Futures Intelligence Group, joined Adweek’s Elevate: Mobile Gaming event to offer insights into how this new era ..
Riot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary in 2019, the developer announced several new game genres, including its first foray into the mobile gaming space. Recommended articles https://www.adweek.com/brand-marketing/riot-games-league-of-legends-wild-rift-bringing-pc-audience-..
With interactive entertainment core to what today’s consumers turn to for fun, mobile games offer brands what is most scarce in a fragmented media environment: attention. Marketers from Zynga and e.l.f. Beauty joined Adweek’s Elevate: Mobile Gaming event to talk about how they drove KPIs by leveraging the interactivity of mobile games. Recommended articles https://www.adweek.com/brand-marketing/power-of-engagement-in-mobi..
Caesars just wrapped its first season as the National Football League’s exclusive casino sponsor and nonexclusive sports betting and free-to-play partner, which it’s celebrating with a Super Bowl party fit for royalty. Recommended articles https://www.adweek.com/brand-marketing/halle-berry-jb-smoove-caesars-supe..
There is a Yiddish proverb: “Better an ounce of luck than a pound of gold.” Well, the American advertising sector may expect both in the years to come as the sports betting sector is expected to grow at speed. With fascination and fandom at an all-time high across properties such as the National Football League, ..
Enlarge / Razer Phone Cooler Chroma. reader comments 87 with 70 posters participating Share this story PC gamers know about heat. When you’re in the middle of an intense in-game battle, the last thing you want is for your computer to start acting up because your CPU or GPU got too hot. That’s why gamers ..
Multitasking is not limited to work—even when watching television, chances are good your attention is split between the plot and a second screen. So where should marketers try to meet these viewers, and during what kind of content? Recommended articles https://www.adweek.com/brand-marketing/infographic-what-is-everyone-doing-on-their-secon..