Knowing what to say in a text message can be confusing enough when you’re not trying to make a sale. But you can’t afford to go without a strategy when promotional texts have an average clickthrough rate of 36% versus 4.5% for email, according to Klaviyo. The unified customer platform unlocked many more SMS marketing ..
Tag : Mobile Marketing
Nostalgia has long been a popular tool of marketers. U.K. telecom provider O2 is the latest brand to lean into this trend, partnering with early aughts pop band Steps to stage a surprise flash mob. Recommended articles https://www.adweek.com/creativity/o2-throws-it-back-to-the-2000s-with-flash-mob-starring-pop-b..
Multitasking is not limited to work—even when watching television, chances are good your attention is split between the plot and a second screen. So where should marketers try to meet these viewers, and during what kind of content? Recommended articles https://www.adweek.com/brand-marketing/infographic-what-is-everyone-doing-on-their-secon..
While 2020 was a year largely defined by staying at home, mechanisms through which individuals could still find connections with others or an escape from the realities of life in a pandemic took on a new premium. Suddenly, those shows or movies that we heard about from a colleague or family member that were supposedly ..
Filmmaker Ewurakua Dawson-Amoah recently said that much of her work is dedicated to showing young Black creatives that there is room for them in their respective industries, noting “a lot of us grow up thinking there’s not a space for us at the table.” A recent partnership between Dawson-Amoah and Cricket Wireless in support of… ..
Samsung’s latest effort to promote the Galaxy’s smartphone versatility taps into creators and communities from around the world. Recommended articles https://www.adweek.com/creativity/samsung-aims-newest-ads-at-gen-z-one-of-the-most-creative-generations-in-huma..
Google announced it will collect only 15% on payments made to developers through its app marketplace, the Google Play Store, for the first $1 million in annual sales. After that point, the tech company will begin charging its regular 30% fee, a move that mainly benefits smaller mobile app developers. The new policy kicks in ..
What if you could bypass Facebook and connect directly with customers? https://www.entrepreneur.com/vi..
Google recently announced a new mobile ranking algorithm it is calling the “speed update”. Google states the speed update will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries” Let me begin by saying: page load times are already a huge part of Google’s mobile ranking algorithm. They have ..
Google has focused on getting marketers and site owners to improve mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release of two new mobile benchmarking resources to help in this effort: a new Mobile Scorecard and a conversion Impact Calculator. Both tools aim ..