Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to ..
Tag : NewFronts
CTV is growing FAST amid the ad industry’s record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023. According to the report conducted by PwC Advisory Services LLC, internet ad revenues reached a record ..
The 2024 NewFront’s schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB’s 2024 schedule largely mirrors last year’s lineup. Events take place from April 29th to May 2nd in New York, with presentations showcasing the latest innovations in technology, data and ads. “If you think ..
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy’s Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, which highlights Google Pixel 8’s AI-powered camera features. The creative will show how the Rockettes get ..
This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien. Adweek was on the ground for all the biggest events throughout the week—with the exception of TikTok’s presentation, an event that was closed to the media. From the effect ..
The search for this year’s Media All-Stars has begun! Submit an entry by May 22 to be considered. The digital media company Condé Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that ..
The search for this year’s Media All-Stars has begun! Submit an entry by May 22 to be considered. After a year of change for the media and ad-tech company, Yahoo returned to NewFronts this year with a concert from Chance the Rapper. The event was light on news and more of a celebration thrown for ..
Peacock is bringing the magic of the big screen to small screens. Last year at NewFronts, Peacock rolled out two new ad formats to make marketers the star of the show with in-scene ads. This time around, at its IAB NewFronts presentation in New York on Tuesday, NBCUniversal’s streamer announced four additional innovations, which work ..
Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics’ advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O’Brien’s first-ever FAST channel. Starting later this month, Samsung TV Plus, Samsung’s free, ad-supported streaming service, will launch The Conan O’Brien TV channel. This 24/7 programming ..
As streaming has become a well-established presence in U.S. households, Amazon has a new statistic it wants to share this NewFronts. The company said that Prime Video has become the most-subscribed-to streaming service in the U.S. and that advertisers can now reach an average monthly U.S. audience of 155 million across Amazon ad-supported streaming TV. ..