Red Lobster Changed Its ‘Endless Shrimp’ Promotion After Losing $11 Million in One Quarter — Now It’s Hauling Out Another All-You-Can-Eat Deal

It’s been a rough time for Red Lobster following a costly “endless shrimp” deal that contributed to some serious losses.

But this week, the restaurant chain is attempting another major “endless” offering: giving 150 people a chance to win an “Endless Lobster Experience,” a two-hour complimentary feast of unlimited lobster, two sides, and Cheddar Bay Biscuits.

Related: Red Lobster Lost Nearly $11 Million Because People Love Endless Shrimp: ‘We Need to Be Much More Careful’

Red Lobster reported a record $12.5 million operating loss in the fourth quarter of 2023, and its popular “ultimate endless shrimp” deal, which became a permanent menu item in June after a price hike from $20 to $25, resulted in an $11 million operating loss for Red Lobster in the third quarter of 2023, CNN Business reported.

Although foot traffic increased 4% year over year during Q3 and Q4, customers gravitated toward the less expensive offering, which led to higher-than-expected demand and an initial price adjustment from $20 to $22. But even the subsequent markup wan’t enough to offset the deal’s popularity.

Now, minority investor Thai Union Group, which said in a February earnings call that it saw a $22 million loss from Red Lobster last year, plans to sell its stake in the restaurant chain.

“We’re not expecting to get anything much from the sale,” Thai Union Group CEO Thiraphong Chansiri told investors on the call, per Restaurant Business. “So you don’t need to expect any one-time gain from Red Lobster.”

Red Lobster’s “Endless Lobster Experience” was set to run from February 20 until supplies last, but it didn’t last long. The promotion sold out on the first day of its release, the company revealed on X.

Related: Red Lobster CEO Resigns After Only 8 Months

However, the lucky winners won’t eat completely for free. The experience includes a maximum of 12 one-and-one-fourth pounds Maine lobsters before guests switch to tails, and beverages, tax and gratuity aren’t covered, according to Red Lobster.

https://www.entrepreneur.com/business-news/red-lobster-endless-lobster-experience-sells-out-in-1-day/470052




Gen Z, Millennials Have Gained More Wealth Than Gen X, Boomers Since 2019 Thanks to This Popular Personal Finance Move

Americans over 70 hold 30% of the country’s wealth, per Bloomberg — but younger generations are also building fortunes of their own.

The total wealth of Americans under 40 increased by 80% to $9.5 trillion between the first quarter of 2019 and the third quarter of 2023, according to a study by the New York Federal Reserve reported by CNBC.

Related: This Indulgent Retirement Trend Is Popular Among Young Professionals — But Financial Planners Are Providing a Dose of Reality

And the most significant driver? That would be the stock market. According to the study, younger generations received larger stimulus checks during the pandemic and used them, in part, to purchase stocks.

Corporate equities and mutual funds made up 25% of the under-40 set’s financial assets as of the third quarter of 2023 — up from 18% in 2019 — and the same age group saw the value of their financial assets soar by 50% in that period, per the research.

“This shift in portfolio composition toward equities likely reflects the fact that younger adults, being farther away from retirement, can afford to invest in risky assets at a higher rate than older adults,” the study stated.

Related: 12 Off-the-Cuff Investing Tips Every Gen Z Entrepreneur Needs to Know

Research also suggests that Gen Z and millennials may have different approaches to balancing their portfolios than their older counterparts.

Across all generations, retirement investing accounts and individual stocks are the most common types of investments, The Motley Fool reported.

However, a survey from the outlet revealed that more Gen Z (59%) and millennial (63%) respondents think a high-performing portfolio should include more than five different companies or funds compared to 55% of Gen X and 50% of baby boomers.

https://www.entrepreneur.com/business-news/younger-generations-have-gained-the-most-wealth-since-2019/469870




This Job Hack to Escape Layoffs Is Gaining Popularity — But It’s Divisive: ‘It Altered My Brain Chemistry’

Despite slowing inflation and low unemployment, the New Year started with layoffs. Employees in tech continue to be the hardest hit; the industry lost more than 260,000 jobs in 2023 and cutbacks have continued into the first quarter of this year, according to TechCrunch.

In the face of so much uncertainty, U.S. workers, especially the younger set, are seeking more job security. And one potential way to get it has been making the rounds on TikTok: opting for a government job.

Working for the government is usually a longer-term gig than private employment — in January 2022, employees in the public sector had a median tenure more than three years higher than that of employees in the private sector, per the U.S. Bureau of Labor Statistics.

Related: Paramount Is Laying Off Hundreds of Employees Just Days After ‘Blockbuster’ Super Bowl LVIII Success

TikTokers have also been enamored with the benefits: In addition to standard leave and holidays, public employees can expect flexible working arrangements, comprehensive health and retirement plans, and potentially even student loan repayment and forgiveness, according to Go Government.

Last year, one TikTok user’s video promoting government jobs went viral with more than half a million views. She cited some of the benefits, including the “best healthcare” and the possibility of a pension, though she admitted people wouldn’t find “glamorous stock options.”

@boujiebudgeter There is so many opportunities within the federal government thag many people know or understand.. think outside the box when it comes to they types of jobs you are applying to in this season #boujiebudgeter #jobtips #jobsearch #federalgovernment #applyingforjobs #youngrichandresponsible ♬ original sound – BoujieBudgeter

Commenters chimed in with tips on how to apply for government jobs and agreement that the job security is “unmatched.” Still others stressed that private employers can pay “three times more” and that “the background check process is so long.”

Related: Snap Inc. to Cut 10% of Total Global Workforce in ‘Difficult Decision to Restructure’

Another user’s parody video, which garnered more than two million views, takes the benefits enjoyed by some government employees to a humorous extreme: “Work’s making me take time off because I worked for one week last month. So I’ve accrued like four months off.”

@tamzjadecomedy They’ve always got time off coming up… #governmentjob #longserviceleave #annualleave #overtime #hr ♬ original sound – Tamz Jade Comedy

One commenter said they work for the government and are currently on leave in Bali, potentially revealing some truth to the skit, while others had a different take, saying “Gov is so hit or miss,” and that their own “boring” government job “altered [their] brain chemistry because [they] didn’t use it.”

Related: Poor Leadership Is Going Viral on Social Media Amid Mass Layoffs — Here’s What Managers and CEOs Should Do to Keep Their Reputations Intact

As of 2022, the federal government employed roughly 2.87 million people. USAJobs, the United States government’s website for listing civil service job opportunities with federal agencies, has “urgent hiring needs” across a range of industries, including open roles for nurses, economists, HR professionals and more.

https://www.entrepreneur.com/business-news/government-jobs-are-going-viral-as-gen-zs-layoff-proof-hack/469798




Valentine’s Day Is a $25.8 Billion Holiday — and This Popular Gift Just Got a Lot More Expensive: ‘The Highest We’ve Seen in Years’

This Valentine’s Day, romantics looking to indulge in the traditional gestures of love with roses and chocolates may need to brace for a costlier celebration.

That’s because cocoa and sugar prices are on the rise. Since the beginning of the year, there’s been a 40% spike in the cost of cocoa globally — marking an all-time high, CNBC reported.

Related: Why You Should Live with Empathy Every Day — Not Just on Valentine’s Day.

The price jump is mainly attributed to suboptimal weather conditions, including the repercussions of an El Niño cycle, and disease challenges. “This has led to a decrease in production and had created a shortage of cocoa supplies in the market,” Sergey Chetvertakov, principal research analyst for cocoa and sugar markets at S&P Global, told the outlet.

An atypical dry spell in India and Thailand, the two largest exporters of sugar in the world after Brazil, weakened the harvest and drove global sugar prices to their highest trading values in 12 years, past 28 cents per pound, The Washington Post reported.

U.S. retail chocolate prices were up 10% in 2023 — roughly three times the rate of consumer inflation — even before cocoa prices continued soaring after the first of the year, per Investopedia.

Fast forward to this Valentine’s Day, and a representative of NielsenIQ, which reported an 11% increase in chocolate prices in the last year, told CNBC they’re “the highest we’ve seen in years.”

Related: How These Businesses Use Valentine’s Day to Profit — And How Your Business Can Feel the Love, Too.

Despite the increase in costs, Americans are projected to spend $25.8 billion on the holiday, and candy will be the most popular gift for 60% of Valentine’s Day buyers, according to the National Retail Federation, per The Associated Press.

https://www.entrepreneur.com/business-news/why-valentines-day-chocolate-is-more-expensive-this-year/469727




I Made $144,000 Last Year as a Virtual Assistant Working Flexible Hours. It Cured My Burnout.

This article originally appeared on Business Insider.

This is an as-told-to story with Rebecca Morassutti, a virtual assistant. Morassutti’s income has been verified by Business Insider. The following has been edited for clarity and length.

I climbed the corporate ladder in a large multinational company from intern to associate director within a few years. In 2011, my friends and family thought I was living the dream — I had a nice car, a good salary, and a growing savings account.

On the inside, I was stressed and burned out doing the job of three different people. I couldn’t live like that for the next 50 years. I wanted to work remotely and have flexible hours, so I started thinking about starting an online business.

I turned up my nose at virtual assisting at first

Googling online businesses for digital nomads led me to virtual-assistant work. Initially, I turned my nose up at it. I felt like I was too experienced to be anyone’s assistant and worried people would say I’d taken a step down. It took until 2014 to get past my fear of optics.

The breaking point was being denied a 2% raise. The moment I got back to my desk, I started looking for any virtual-assistant work I could do. Within 24 hours, I landed my first client on Upwork by submitting a proposal for a project. I still work with her almost 10 years later.

I was doing business operations and client management for this client. I would wake up early to do her work and work on VA tasks during my lunch break. Anything I didn’t get done during the day, I would do when I got home.

A month after working with her, I gave my three-month notice. I had a ballpark figure of the bare-minimum income to cover my expenses. It took four months as a VA to work up to that. Luckily, my long notice period meant I could find more clients through Upwork and networking on LinkedIn while still having backup money coming in.

At the end of my first year, I made around $65,000 from VA work.

I accidentally created another job for myself

The first few years in my VA business, I was happy to take any client. I quickly realized some clients didn’t understand the role of a virtual assistant. They expected me to work specific hours and fixed availability. I still felt like an employee when I was supposed to be self-employed.

By 2016, I was burned out again. I felt like I had been lied to. Every post online discussed how being a VA was this path to poolside work and a flexible schedule.

Switching from hourly pay to a retainer increased my earnings as a virtual assistant

In 2017, I considered returning to my 9-to-5 job. I wanted to give up on entrepreneurship altogether. I stuck with it because I knew I was adding value to my client’s businesses and even taking on leadership responsibilities for some clients. I wasn’t getting paid for taking on that responsibility, and I knew I needed to change my compensation model.

After more online research, I realized I needed to stop trading my time for money.

Before, if I got more efficient at doing a task, I was penalized. For example, scheduling an email may take me 30 minutes the first time I did it, but after a month, that time was down to 15 minutes. On an hourly rate, I would have to find something else to do to fill my time without extra pay.

With my new pricing model, I was paid on a retainer rather than hourly. This removed me from the time-to-money exchange.

I analyzed the value I added to my clients’ businesses and presented them with a pricing structure based on that research. I used proof of sales from emails and campaigns I had run. The bigger my revenue impact, the higher my retainer.

I lost some clients, but the ones who stayed were happy to pay more. With this new structure, I no longer kept track of my hours because I was on a retainer, so I could take time off without being paid less.

I work with fewer clients on much longer retainers

Now, I only work with three or four clients at a time. On average, I’ll work with a client for five years. When I started working with my first client nearly a decade ago, she was paying me $1,500 a month, and now she pays me over $6,000 a month. Every year, I increase my rate. I made $144,000 last year in revenue from my VA work.

I’ve even had clients offer to raise my retainer without me asking. On all of these occasions, it was after working together for about a year. They wanted to ensure I was well-compensated and would stick around for a long time.

My clients treat me to all kinds of experiences

Because I have worked with most of my clients for a long time, our relationships have evolved from doing tasks to becoming strategic partners in their business. This allows me to look holistically at a client’s business and see where I can help.

I have been flown across the country by one client to help her run retreats. I had another client sign me up for a mastermind program for sales and marketing. This client wasn’t seeing a lot of traction with her newsletters, and I told her I wanted to get better at writing newsletters. I found a program I was eager to take and was prepared to pay for it. She said, “No! I’ll pay if this is going to help me.”

Everything I learn for clients helps me build my own business, too. Getting paid to learn is my favorite part of being a virtual assistant.

I’m transitioning my business to help other aspiring virtual assistants find the same kind of success that I did. The skills I’ve picked up from clients have been invaluable in this process. Thanks to them, I’ve learned how to create effective courses, run powerful coaching sessions, and grow an online audience.

https://www.entrepreneur.com/business-news/how-to-make-six-figures-as-a-virtual-assistant-like-she-does/469615




Jack Dorsey Showed Up to the Super Bowl Rocking a ‘Satoshi’ T-Shirt

This article originally appeared on Business Insider.

It was a celebrity-filled Super Bowl.

We saw Tim Cook striking a power stance. We saw Taylor Swift picking her nails and slamming a drink. And we saw Jack Dorsey in a t-shirt that’s making waves on X, formerly known as Twitter.

Dorsey — the cofounder and former CEO of the platform — was photographed in the stands sitting with Beyonce and Jay-Z.

The tech mogul’s choice of clothing is attracting as much attention as his A-list companions (and, oh yeah, the A-list event they were at). That’s because Dorsey can be seen sporting a black t-shirt that says “Satoshi” in yellow lettering.

Two things to note here:

  1. Satoshi Nakamoto is said to be the inventor of bitcoin. Very little is known about Satoshi, including, even, whether Satoshi is a person or a group of people, but he is credited with writing the original white paper on bitcoin.

  2. The shirt is a riff on the iconic Nirvana Smiley Face logo, which — much like Satoshi — has similarly apocryphal origins.

Dorsey has been a vocal supporter of bitcoin for years. In 2021, he tweeted, “Bitcoin changes *everything*…for the better.”

He was involved in a public and drawn-out spat with Vitalik Buterin, the cofounder of Ethereum, over which of the two cryptocurrencies is better.

In June 2022, he and Jay-Z launched Bitcoin Academy, a free, 12-week education course for people living in Marcy Houses, the public housing complex in Brooklyn where Jay-Z grew up.

The two have been spotted together over the years in places ranging from the Hamptons to Hawaii. In March 2021, Dorsey’s Square bought a majority stake in Jay-Z’s Tidal for nearly $300 million. (For more on that, check out this handy history of their relationship my colleague Avery Hartmans wrote a couple of years ago.)

If you were hoping to get your hands on one of those shirts yourself, Etsy, as usual, has your back. At the time of writing, though, that exact item was already in 15 carts, so if Dorsey is your personal style icon, you’d better hurry.

https://www.entrepreneur.com/business-news/jack-dorsey-with-bitcoin-btrust-partner-jay-z-at-super-bowl/469602




A Millennial Explains How He Makes Over $250,000 Secretly Working 2 Remote Jobs — And Shares 4 Tips for the Overemployed

This article originally appeared on Business Insider.

Tomas, a Georgia-based IT worker in his 30s, said his journey to an “overemployed” lifestyle began at a very young age.

He grew up “very poor,” he told Business Insider, and after his mother left his father, he, his mother, and four siblings shared a one-room apartment for two years.

“As I got older I was like, ‘I don’t want to live like that,” he said.

In 2016, when Tomas had roughly $40,000 in credit card debt and was struggling to pay child support, he decided to look for a second remote job he could work on the sly. Two years later, job juggling had helped him pay off his debt, but he wasn’t ready to give it up.

“I kind of felt invincible, and it made me feel like that will be one less thing I have to worry about in life,” said Tomas, whose identity is known to BI but has been withheld due to his fear of professional repercussions.

To this day, Tomas is secretly working two full-time remote jobs that pay over $250,000 a year in combined salaries, according to documents viewed by BI. Doing so has helped him grow his net worth to over $500,000, pay off two new cars, travel more, and find “financial stability and freedom,” he said. Tomas added that he’d love to have a third job if he can find the right fit.

Tomas is among a small group of U.S. workers — many in the tech and IT industries secretly holding multiple remote jobs. Working more than one job at once may not violate federal or state laws, but it could breach some employment contracts and be a fireable offense if a worker is ever found out.

As layoffs have spread across the tech industry, Tomas said the extra job security that comes with overemployment has become even more important. He’s even encouraged some colleagues to look for second jobs and provided advice on pulling it off.

“Companies will terminate you or lay you off without any notice at all,” he said. “I now have the belief that everyone should always keep two jobs.”

Finding the right job for over-employment isn’t easy

Tomas has had several different stints as an overemployed worker.

Roughly a year after he began his overemployment, he decided to take a break. He said one of his jobs became much more demanding and that he wanted to adjust to the workload before he took on a second job again.

Additionally, throughout this career, Tomas has worked a mix of full-time and contract jobs, and the latter have typically had an expiration date.

As pandemic fears have eased in recent years, Tomas said he’s also worked for companies that required employees to return to the office. Given working remotely was key to his overemployment, he decided to part ways with those employers.

These job separations are the main reason Tomas has had roughly seven different jobs since 2017. While he’s generally had no more than two jobs at once, he said there were three to four months when he had three jobs — and one month when he had four. All but one of his jobs were remote — he said flexible working hours enabled him to juggle a hybrid and remote role for a while.

At his peak, Tomas said he earned close to $400,000 across his jobs in a single year.

Four pieces of advice for over-employed workers

Tomas has four suggestions for people interested in the over-employed lifestyle.

First: Know your job well so you can complete tasks quickly and dedicate time to your other jobs. Second: Figure out which job has more flexibility so you can reschedule those meetings if need be. Third: To appear constantly online for a job, don’t rely on mouse jigglers — he said he thinks some IT departments can figure out when workers are using the latter. Fourth: If you think your boss is suspicious of you, it’s probably time to leave that job.

Tomas said job juggling has been fairly easy in his two current roles. Both jobs have flexible hours, and his shifts start at different times of the day — with only three hours of overlap between them. He said he’s only had one or two overlapping meetings that have required him to come up with an excuse for missing one of them.

But during a prior overemployment stint, Tomas said he had a boss who seemed to suspect he was job juggling — asking questions like why he was online well past working hours. When these questions didn’t go away, Tomas decided to leave the job.

Unless he finds one job that pays him over $250,000 a year, roughly his current combined salaries, Tomas said he has no plans to give up his overemployment.

“I’m going to keep going as long as I can,” he said, adding, “The rewards definitely outweigh the labor.”

https://www.entrepreneur.com/business-news/how-to-secretly-work-two-full-time-remote-jobs-like-this-guy/469550




‘Most Expensive Can of Tuna Ever’: A Woman Is Going Viral After Receiving a Can of Albacore Instead of Her Luxury Online Order

Sometimes, what we order online is not what we receive.

In a clip viewed over 1.4 million times, a woman says she joined TikTok to share how she ordered a Dolce & Gabbana ashtray from Saks Fifth Avenue, which retails for $275, and instead received something quite fishy.

@howdyfolks72 @Saks Fifth Avenue ♬ original sound – howdyfolks

When she opened her order, a branded, black Dolce & Gabbana box, she found a can of tuna.

“When I opened it … this is what I found,” she tells viewers, pulling out the can. “A can of albacore tuna. And like it’s kind of hard to see but there’s a ring in the foam like it’s been there and you can definitely see it in the lid … This is the most f****** expensive can of tuna I’ve ever bought.”

In a statement to TODAY, Saks said the error was part of an online shopping fraud trend involving returns and confirmed that the order had been replaced.

“We take our customer experience very seriously. Across the retail industry, there has been an increase in online fraud, particularly related to returns,” a Saks representative told TODAY. “Luxury continues to be a target given its high price points, and as such, we have implemented more rigorous steps in our return process, including additional reviews and stronger authentication. Our highly automated fulfillment centers manage millions of shipments every year, but it is not acceptable for even a small number of our customers to have this experience.”

Viewers were dumbfounded at the shopper’s discovery, with many sharing tales of incorrect online orders.

Related: 5 Steps to Make the Most of a Product Return

“This happened to me,” one viewer wrote. “Ordered Loewe sneakers from Saks and got a random jacket. Not quite tuna fish LOL. Customer service was great.”

“This is the third video I’ve seen this week of an insane customer experience at Saks,” another pointed out. “What on earth is going on?”

A survey by Appriss Retail and the National Retail Federation estimated that 13.7% of returns, or $101 billion worth, were a scam in 2023. Customers returned stolen items or “junk” — like in the TikToker’s case, a can of tuna — instead of their orders or claimed to have never received the order (but did).

“In cases where fraud is on the rise, like this year, what we’ve seen in the data, retailers are forced to, at minimum, change their policies slightly to accommodate for that potential fraud and abuse,” said Michael Osborne, CEO of Appriss Retail, per CNBC. “It does increase their costs and essentially erodes their margin.”

Saks Fifth Avenue did not immediately respond to Entrepreneur‘s request for comment.

https://www.entrepreneur.com/business-news/increase-in-online-fraud-leads-to-saks-sending-a-can-of-tuna/469557




Southwest Airlines Is Making It Easier To Fly For Free With a Friend — Here’s How to Get the Deal

For frequent flyers, a new Southwest Airlines credit card perk is about to make flying with friends a whole lot cheaper.

In a video that’s been viewed over 309,000 times, travel blogger Austin Maxwell shares the airline’s newest credit card benefit — a Companion Pass — which allows two people who buy the same flight and travel together to get a second flight completely free.

Related: Southwest Airlines Debuts New ‘Thin’ Seats, No Video Screens

Maxwell says if you apply for any of the three variations of the Southwest credit cards (they range in yearly fees from $69 to $149) and spend $4,000 in the first three months after approval, you’ll be entitled to a Companion Pass through February 2025.

@themaxwellstravel

THIS IS NOT A DRILL‼️ comment “COMPANION” on our last IG/FB post for all the details or head over to our bio

♬ Dancing In The Moonlight – 苏颜悦

“I honestly don’t understand how they’re even doing this, but they’re effectively giving the Southwest companion pass away,” Maxwell said. “It is the easiest to get that I’ve ever seen in seven years of trying to get it.”

According to Southwest’s website, approved card members will also receive 30,000 bonus points with the airline in addition to the Companion Pass.

“Companion Pass means you can bring your friend along for free (excludes taxes and fees from $5.60 one-way) on every trip through February 28, 2025,” the airline wrote.

However, Maxwell said interested applicants must be approved by March 11, 2024, to get the perk.

Southwest Airlines did not immediately respond to Entrepreneur‘s request for comment.

Naturally, viewers were in disbelief in the comment section at how sweet the deal is, especially for seasoned travelers.

“I’ve got the companion pass, it is straight-up awesome,” one viewer wrote.

“I did this last year! We’ve saved over $5,000 in airline tickets so far,” another said.

Related: Southwest Gets Creative to Fix the Agonizing Boarding Process

Southwest was down just over 7% in a one-year period as of Friday afternoon.

https://www.entrepreneur.com/business-news/guests-fly-free-with-new-southwest-airlines-credit-card-perk/469555




Meta Warns Investors That Mark Zuckerberg’s Love of Extreme Sports Could Kill Him

This article originally appeared on Business Insider.

After a rough couple of years, Meta is flying: Revenue is growing again, profits are way up after some painful belt-tightening, and its stock is at a record high.

What could possibly go wrong?

Well, maybe Mark Zuckerberg, its CEO, could get hurt, or worse, in a cage match?

That’s what Meta is suggesting in a new Securities and Exchange Commission filing out this week. In the company’s newest annual report, it told investors that Zuckerberg routinely did risky stuff for fun — and that it would be a real problem for the company if he got injured doing that.

From Meta’s 10-K, filed under “risk factors”:

We currently depend on the continued services and performance of our key personnel, including Mark Zuckerberg. Mr. Zuckerberg and certain other members of management participate in various high-risk activities, such as combat sports, extreme sports, and recreational aviation, which carry the risk of serious injury and death.

Meta is presumably referring to Zuckerberg’s well-documented embrace of all kinds of brotastic fun, including mixed martial arts, hydrofoiling, and CrossFit. He has also been training to get his pilot license, The Information reported.

And he has gotten banged up along the way: Last year, he tore his ACL in a training fight.

Zuckerberg certainly isn’t the only tech mogul who likes this stuff. His rival Elon Musk, for instance, flies himself around all the time, and he famously challenged Zuckerberg to a cage match (which some people insisted was going to be a real thing but never panned out).

But he may be the only Big Tech CEO who’s spelled that out as a problem for investors.

Musk’s Tesla, for instance, simply points out that the company is “highly dependent” on his services and doesn’t mention the prospect of him crashing one of his Gulfstreams. (It does, however, say that Musk “does not devote his full time and attention to Tesla” because he’s also running SpaceX, X, and other ventures.)

Peers such as Microsoft, Apple, and Amazon either say that their CEOs are important or don’t even mention them.

Meta reps did not immediately respond to a request for comment. But Zuckerberg basically did, by responding to a post about the 10-K filing on Threads:

It’s worth pointing out that while the “risk factor” section of any public company can be useful to scan, since it lays out all kinds of problems that could arise, it usually is not the kind of thing most investors care about. The point is to insulate the company from liability in case something does go wrong: “See? We told you this could happen. Now tell your lawyers to stop bothering us.”

So while Meta does take Zuckerberg’s well-being very seriously — in 2022, it spent $15 million on personal security for him and his family — it’s unlikely it thinks he’s going to get really, really hurt. But they’re letting us it could happen, just in case.

https://www.entrepreneur.com/business-news/investors-warned-of-mark-zuckerbergs-love-of-extreme-sports/469224