With artificial intelligence making swift advancements every day, the metaverse—recently presumed “dead” in the industry—is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek’s NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques. Thanks to its blockchain-driven campaign ..
Tag : NexTech
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution ..
During a recent session featuring Black women in gaming at Adweek’s Nextech event, COEXIST founder Jaye “Letta J” Watts’ opening remarks pointed to how the industry’s top two games—NBA2K and Madden NFL—prominently feature athletes of color, citing their popularity as strong indicators of the importance people of color hold in the space. Watts also noted ..
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. “People are spending two and a half hours ..
You could think of generative AI as Mickey Goldmill, Rocky Balboa’s famed boxing trainer. “Generative AI can be your best creative coach, like Mickey encouraging Rocky,” said Elav Horwitz, executive vice president and global head of applied innovation at McCann Worldgroup. “It can push you to do better.” Horwitz and her fellow panelist Billy Bohan Chinique, director ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. As artificial intelligence impacts the operations ..
Experience the buzz at NexTech, Adweek’s innovative conference for the newest tools in marketing technology. Talk with experts on generative AI, audience management, automation, the metaverse and more. Register. In today’s rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power ..
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating ..
Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of the content. At Adweek’s NexTech 2022 summit, Isabel Rafferty, CEO at Canela Media; Alex Stone, svp of advanced video ..
Since Google announced plans to deprecate third-party cookies in Chrome, we’ve seen a number of cookie-alternative identity solutions emerge. As more players enter the space, figuring out how to segment and measure audiences is becoming increasingly convoluted. Delphine Hernoux, chief data and analytics officer at Wavemaker, and Joe Anthony, chief executive and founder at Hero ..