Tag : Performance Marketing

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Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail.  Currently estimated at less than $300 million in the ..

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Check out Commerceweek, Adweek’s destination for retail innovation. Enhance sales strategy across touchpoints with tips from top marketers. February 28-29 in NYC and virtual. Register. The generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital ..

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Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative and Mediahub, Mediabrands announced the dissolution of the Matterkind and Reprise brands, folding them into Kinesso. Before now, the Kinesso, Reprise and Matterkind brands each ..

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Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth ..

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