Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register. Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less ..
Tag : Performance Marketing
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Retail media is having a moment. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That’s a 22% increase versus 2023, and it’s ..
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their ..
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the ..
Check out Commerceweek, Adweek’s destination for retail innovation. Enhance sales strategy across touchpoints with tips from top marketers. February 28-29 in NYC and virtual. Register. The generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital ..
Four-time Grand Slam champion and entrepreneur Naomi Osaka joins the Adweek X speaker lineup! Join her in LA this Dec. 4 to hear about her work both on and off the tennis court. Save 35% on your pass. In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring ..
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?” OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping ..
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative and Mediahub, Mediabrands announced the dissolution of the Matterkind and Reprise brands, folding them into Kinesso. Before now, the Kinesso, Reprise and Matterkind brands each ..
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Why on earth would a brand whose product can’t be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth ..