Tag : Performance Marketing

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Isn’t it always the case? Still—more than ever, perhaps—consumers seem to want it both ways: “My data privacy is super important to me, and I expect a personalized experience wherever I encounter your brand.” Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/performance-marketing/personalization-and-privacy-can-live-under..

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Marketers are gearing up for yet another busy back-to-school shopping season, and new data shows that there’s no one-size-fits-all strategy to get consumers to open their wallets. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/performance-marketing/creative-affiliate-sales-strategy-back-to-school-impr..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. Is it gin? Is it mezcal? Is it rum? Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/performance-marketing/a-liquor-brands-challenge-when-marketing-a-new-spirit-requires-building-an-entirely-new..

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Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now. Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met ..

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More than 50 million people consider themselves creators. That’s a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story ..

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now. For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote ..

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now. Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the “before times,” self-checkout and mobile apps were ..

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now. New game releases attract more attention than the biggest of the summer movie blockbusters. A lot more. Enjoying your content? You Have 1 Free Article Left. ..

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now. The adult beverage category is in a state of disruption, with the implications of evolving consumer demographics having been greatly exacerbated by two years of ..

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell’s, Uncommon James and more. Book now. Procter & Gamble’s chief brand officer Marc Pritchard said it best: It’s time to “double down.” Enjoying your content? You Have 1 Free Article Left. ..

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