The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer.

Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed the advertising business globally. She’s held previous leadership roles at Target, Albertsons, and IPG. 

At The Trade Desk, Argyilan will be responsible for driving growth as the company adapts to an ad landscape increasingly shaped by AI. Argyilan steps into a position vacated last summer by Tim Sims, who held the role for under two years. 

She will take the post officially later this month and will report directly to the company’s CEO Jeff Green. 

Green signaled his support for Argyilan’s appointment in a press release Wednesday, highlighting her “exceptional ability to bring together customers, partners and teams around a shared vision—and then turn that vision into measurable business growth.” She’ll focus on helping clients “seize the opportunities created by AI, commerce, and the open internet,” Green added, “while strengthening the ecosystem that makes that innovation possible.”

Argyilan, for her part, believes The Trade Desk is “uniquely positioned to help marketers navigate what’s next,” she said. She expressed support for The Trade Desk’s “commitment to innovation, transparency and the open internet,” and said she’s excited to help clients and partners “unlock new opportunities for growth.”

She will leave Uber after about a year and a half at the ridesharing giant, where she helped to scale the advertising business globally and establish the company as a more serious commerce media player. Josh Butler, general manager and global head of sales at Uber for Business, will take over Argyilan’s responsibilities on an interim basis. 

“We are grateful for Kristi’s contributions to growing this business and wish her the best in her next chapter,” an Uber spokesperson told ADWEEK. The spokesperson said that Uber’s ads business “continues to fire on all cylinders,” noting that it’s generated over $2 billion in annualized revenue in a year-over-year spike of more than 50%. 

Argyilan’s move arrives in the midst of a wider leadership shakeup at adtech company.

Last month, it brought on Zendesk alum Sarah Gavin to serve as CMO following the departure of longtime marketing leader Ian Colley, and also appointed Nate Olmstead as chief financial officer—the company’s fourth finance chief in the span of roughly a year. Earlier this week, The Trade Desk named former Google and LinkedIn ad exec Penry Price to its board.

Meanwhile, a string of top leaders have exited the company in recent months, including Sims and Colley as well as chief revenue officer Anders Mortensen, chief strategy officer Samantha Jacobson, chief financial officer Alex Kayyal, and three board members. 

Now, the company said in today’s press release, The Trade Desk is entering “its next phase of growth.”

“The leaders we’ve welcomed over the past month bring world-class experience, fresh perspectives and an unwavering commitment to our customers,” Green said. “As AI transforms advertising and the open internet enters its next phase of growth, their leadership will help ensure we continue building the products, partnerships and capabilities our clients need to succeed for years to come.”

Argyilan will have her work cut out for her; The Trade Desk has in recent months undergone high-profile scuffles with clients and platform partners, reworked its platform, and seen its financial growth plateau. It was the worst-performing stock in the S&P 500 in 2025.

Both Argyilan and The Trade Desk declined to comment beyond the press release.

LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV. The message, one of trust and flexibility, arrives amid a pending Publicis takeover that has the ad industry questioning whether the platform can remain neutral. 

The adtech company will air 15- and 30-second ads for its services on Netflix for the next five months, targeting executives with a promise to help marketers connect data sources seamlessly and “deliver experiences customers want, maximize marketing returns, and drive more revenue.” 

The core message: Marketers can rely on LiveRamp in the era of AI. “AI is only as valuable as the data that it sits upon, and only LiveRamp has the foundation in data ethics, identity, cleanroom technologies, along with our broad network, which together enable marketers to scale AI-powered workflows and business performance in a way that’s durable and defensible and secure,” the company’s chief marketer Jessica Shapiro said. 

Trust is likely to be a valuable differentiator in light of increasing automation in the industry. When marketers start handing the keys over to autonomous systems to handle campaign planning, audience creation, measurement, and optimization, quality and governance of the underlying datasets will only become more important. 

The promise, right now, is also an opportunistic one for LiveRamp. The company’s claims of neutrality are under heightened scrutiny after French advertising giant Publicis in May announced plans to acquire the platform for $2.2 billion. Since then, some ad industry leaders have not just expressed concern about giving a competitor access to their identity and data infrastructure, but have said outright that they will drop the platform. Among them are Omnicom CEO John Wren. Meanwhile, former Dentsu exec Doug Ray told ADWEEK recently that, as with IPG’s 2018 takeover of Acxiom, there will be a “slow erosion” of clients off LiveRamp.

The new campaign could help do damage control on the perception of LiveRamp’s neutrality and trustworthiness in the market. But the campaign is not a direct answer to concerns about Publicis’ takeover of the platform; it was in the works before news of the acquisition broke and is designed first and foremost, Shapiro said, as a “response to the acceleration of AI.” She added: “It’s, in general, the message people need to hear, and it reinforces what we stand for in terms of neutrality,” Shapiro said. “Being trustworthy and making sure that the data is secure is something that is in the roots of our company.”

Asked whether LiveRamp expects to see Publicis competitors like WPP, Omnicom, and Dentsu using its platform in a few years’ time, Shapiro said: “We maintain that we will be neutral, and we have always been neutral and worked with companies and agencies across the board. And we’re not expecting a change on that front.”

Publicis did not comment by press time.

The decision to position LiveRamp as a trusted platform for activating data in AI workflows builds on the company’s strategic shift. It no longer wants to be seen as just an identity and cleanroom provider; it wants to be seen as a trusted data and governance layer that can undergird a variety of AI marketing tasks. It aligns with recent moves by the company, which last month launched a program to bring more external, partner-run AI agents onto its network and also established an arrangement with OpenAI that lets marketers assess the performance of their ChatGPT ads using LiveRamp’s Conversions API. 

Rooting its CTV campaign in a message of trust, Shapiro suggested, could drive the point home. Marketing decision-makers, she said, need to “make tough choices about which AI solutions to invest in, and so we need to keep reinforcing why LiveRamp is the right solution and drives the right outcome.”

LiveRamp developed the new campaign with Archetype, an agency owned by London-based Next 15 Group that counts Airbnb, Pizza Hut, and Nvidia as clients. The ads debut on Netflix, one of LiveRamp’s top advertising partners, with additional activation on YouTube and across social media. The adtech company is hoping that the push will generate positive engagement, increase the brand’s share of voice in the market, and help it win new business.

Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an AI-powered platform that automates the creation of designs, slides, one-pagers, and other marketing and sales collateral. It’s designed to be easy to use for both experienced designers and nontechnical users.

The product is built on Claude Opus 4.7, the upgraded version of Anthropic’s flagship model, launched Thursday. 

The product is poised to rival other design software titans like Figma and Adobe, both of which have been aggressively investing in AI tools to streamline design workflows, including prompt-based interface and asset generation.

Designers, marketers, creatives, and sales teams can use Claude Design through a familiar natural language interface. They can simply tell the system what it wants to make and watch Claude produce an output based on that input. Then, users can edit the asset directly, or prompt Claude to make changes through chat conversation, inline comments, or custom sliders, a Claude tool that lets users manipulate images, data, or other elements in real time.

During onboarding, users plug in foundational reference materials like design files and codebase. Claude Design then creates a design system that will be used as the de-facto standards for each project, standardizing colors, typography, and other design elements. Users can update or refine the design system, and can create more than one. 

Once they’re set up, users can input text prompts, refer Claude Design to their codebase, upload documents and visuals, or even pull elements straight from a website using Claude’s web capture feature. Claude Design will produce outputs based on these inputs; then, users can make edits to polish their designs and can collaborate with colleagues in a shared interface with Claude. Then, designs can be exported in various formats or plugged into Claude Code to start building.

Claude Design is currently in a research beta with select companies, including design software platform Canva, cloud monitoring software company Datadog, and online learning platform Brilliant.

Testing teams have used Claude Design to build product mockups and wireframes, pitch decks and presentations, alongside marketing content like social media content, webpages, and campaign visuals. Claude Design also allows users to create more advanced prototypes and digital experiences sans manual coding, including voice interactions, video elements, 3D visuals, and special effects.

Canva, which in theory could view AI asset generators like Claude Design as competitors, considering the platform has its own native AI-powered visual generation tools, has worked with Anthropic for a year. The company is leaning into the partnership further as it tries out Claude Design. The company’s CEO and cofounder Melanie Perkins said the integration will make it “seamless for people to bring ideas and drafts from Claude Design into Canva, where they instantly become fully editable and collaborative designs ready to refine, share, and publish.”

At Datadog, Claude Design has already proved capable of shortening iteration periods and “enabling live design during conversations,” according to product manager Aneesh Kethini. “We’ve gone from a rough idea to a working prototype before anyone leaves the room, and the output stays true to our brand and design guidelines. What used to take a week of back-and-forth between briefs, mockups, and review rounds now happens in a single conversation.”

Anthropic hopes the new product will appeal to both advanced designers and nontechnical users. “Even experienced designers have to ration exploration—there’s rarely time to prototype a dozen directions, so you limit yourself to a few. And for founders, product managers and marketers with an idea but not a design background, creating and sharing those ideas can be daunting. Claude Design gives designers room to explore widely and everyone else a way to produce visual work,” the company said in a press release shared with ADWEEK. 

Claude Design is accessible to Claude Pro, Max, Team, and Enterprise subscribers.