Apple Has Made It Easier for Podcast Creators to Grow Subscriptions

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On Monday, Apple announced Apple Podcast Delegated Delivery, a new service meant to alleviate work for podcast publishers and creators around growing subscribers to their premium audio.

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Potential Customers on Yelp Can Now Request a Call From Service Businesses

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Yelp Tuesday introduced Request a Call, a new feature that enables users of the business directory and crowdsourced review forum to bypass the initial friction that often occurs in the process of hiring service businesses by directly requesting a phone call to discuss potential jobs or obtain quotes.

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https://www.adweek.com/social-marketing/potential-customers-on-yelp-can-now-request-a-call-from-service-businesses/




How Food Brand Cava’s Partnership With Emma Chamberlain Created a Best Seller

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Emma Chamberlain was making a charcuterie board in a TikTok video. It wouldn’t normally be of concern for Mediterranean fast casual chain Cava, until a tub of Cava spicy hummus entered the frame.

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https://www.adweek.com/media/how-food-brand-cavas-partnership-with-emma-chamberlain-created-a-best-seller/




One Year in, 30% of Neeva Users Are Annual Subscribers

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In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. Towards the end, Ramaswamy wanted to create a “different and much better product,” he said.

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Reddit and ITV Partner for New Love Island Season Activation

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Today, Reddit and U.K. commercial broadcaster ITV announced a new partnership for the popular reality TV show Love Island, where fans get a deeper scoop on the show’s upcoming eighth season.

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https://www.adweek.com/media/reddit-and-itv-partner-for-new-love-island-season-activation/




Still a Valuable Currency of Advertising, Location Data Is Under the Microscope


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“Would you like to share your location?”

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https://www.adweek.com/programmatic/still-a-valuable-currency-of-advertising-location-data-is-under-the-microscope/




Twitter Simplifies Its Privacy Policy

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Twitter introduced its rewritten and simplified privacy policy with the help of 8-bit game Twitter Data Dash.

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Reddit Taps Lyft’s Adriel Frederick as VP of Product for Reddit X

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Adriel Frederick joined Reddit as vice president of product for Reddit X, the platform’s team that focuses on “bold bets” and new features such as audio, blockchain, chat and premium offerings.

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Tinder Parent Company Accuses Google of Holding It Hostage Over In-app Payments

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Match Group, owner of dating apps like Tinder, OkCupid and Hinge, is trying to sue Google over its Play Store billing policies. This adds another antitrust fight to Google’s ongoing battle.

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TikTok Adds Friends Tab

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TikTok is not a social network: Or is it?

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