TikTok: How to Answer Suggested Q&A Questions

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TikTok rolled out a Q&A feature to all creators on the video-sharing platform last year, which allows users to ask questions on a creator’s profile and/or in video comments, which the creator can answer in video responses.

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Getting Hitched? Pinterest Shares Trends for 2022 Wedding Season

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Pinners are going to the chapel and they’re gonna get married.

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Spotify Meets Expectations, Despite Its Split from Russia

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Streaming platform Spotify released its Q1 2022 results and managed to exceed its performance goals—despite having to cut Russia’s access to the platform last month, where the market accounted for nearly 1.5 million subscriptions.

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BuzzFeed Inc. Introduces Vertical Video Ad Format and Creator Ad Network

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At its first event tied to the Upfronts season in five years, a recently expanded BuzzFeed Inc. unveiled a number of new offerings, including ad products, events and editorial initiatives, several of which were made possible by its December acquisition of Complex Media.

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Microsoft Updates Privacy Framework as the Industry Braces for Cookie Demise

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Google isn’t the only tech giant seeking to reimagine how advertisers find customers without violating user privacy. Last week, Microsoft published an updated proposal for its own privacy-focused framework for targeting and serving ads, called Parakeet, with additional privacy controls via Noisy Ranking.

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Revenue Up But Pinners Down for Pinterest in Q1 2022

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Pinterest reported an 18% year-over-year revenue gain in the first quarter of 2022 despite seeing a slump in monthly active users during the three-month period.

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Alphabet Revenue Grows 23%, But YouTube Advertising Lags

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Google parent company Alphabet posted revenues of $68 billion in the first quarter of 2022, $54.66 billion of that was in advertising revenue. The earnings report was dented by the company’s YouTube division which missed analysts expectations. That unit was expected to bring in $7.51 billion, but instead brought in $6.87 billion.

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How TechStyle Keeps Selling Amid Facebook’s Targeting Woes

With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rhianna’s Savage x Fenty.

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Google Remedies EU Privacy Violation With a Reject All Cookie Option

Google has reengineered the consent pop-up message to make it equally easy to accept or reject cookies.

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Instagram Tweaks Ranking System to Give Original Content More Visibility

To give original content on its platform more visibility, Instagram is making some changes to the algorithm that controls its ranking system.

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https://www.adweek.com/programmatic/instagram-tweaks-ranking-system-original-content-visibility/